iROKO slams piracy
VALUE ADDED SERVICES| Aug. 31, 2012, 8:44 a.m.
iROKO Partners Head of Marketing and Analytics, Lanre Akinlagun told the Mobile Entertainment Africa conference in Cape Town, South Africa, that Nollywood is thriving, producing 2,000 films per year and serving as Nigeria’s second-largest employer.
But 50% of Nollywood movies are pirated, he said, costing the industry, the government and the actors millions of dollars.
iROKO Partners is described as the world’s largest distributor of Nigerian entertainment. The company runs iROKOtv, an on-demand film streaming service, and iROKING, a music streming service.
Akinlagun said there is no respect for IP, with copyright infringement rife. “Too many Nigerians don’t want to pay for Nollywood content – but they want Nollywood movies on tap,” he said.
Akinlagun urged a more concerted effort to fight piracy and an improved distribution model.
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