IM to drive doubling of mobile messaging traffic

VALUE ADDED SERVICES

|
Image: By BiztechAfrica
IM to drive doubling of mobile messaging traffic

A new report from analyst firm Juniper Research forecasts that global mobile messaging traffic will reach 28.2 trillion annually by 2017, nearly double the 14.7 trillion messages which will be sent this year, 2012. Mobile messages comprise SMS, MMS, IM, Email, RCS/RCS-e and Social Media messages.

Growth in total traffic will be primarily driven by the use of instant messaging services, which will comprise over a quarter of all traffic annually in five years’ time according to Juniper’s analysts.

So-called OTT (Over-the-Top) services such as eBuddy, iMessage, Nimbuzz and Whatsapp are already having an impact on mobile network operators’ messaging businesses, as smartphone owners find instant messaging a cheaper alternative. Until recently, most smartphone owners would have had contract subscriptions with ample messaging allowances, but with the cost of these devices falling, more and more price-conscious prepaid subscribers will be able to access these services.

Nevertheless, Juniper’s forecasts show that revenues from traditional operator services – SMS and MMS – will continue to dwarf those of instant messaging. Many IM services are operated by hardware vendors and Internet brands driving consumers to their primary products, while those that are monetised directly are reliant on in-app advertising.

Aside from finding more sustainable business models, some IM service providers also need be concerned with overcoming fragmentation between communities. According to report co-author Daniel Ashdown: “SMS is 30 years old; but it is still going strong because a text message will reach almost anyone.”

Juniper’s report finds that some OTT players are overcoming this problem, with NUVOs (Network Unaffiliated Virtual Operators), who provide their users with a real phone number, such as Pinger and textPlus having been successful in the North American markets.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

TransUnion launches Nipashe credit checking solution for Kenya

TransUnion has launched an innovative new SMS short code solution that enables consumers in Kenya to easily access their credit information.  Read More

Orange Money Botswana tops 300,000 subscribers

Orange Money Botswana has announced that its customer numbers have reached the 300, 000 mark. Read More

Airtel, Wari expand financial inclusion in Nigeria

Airtel Nigeria has collaborated with payment solution provider Wari, to provide an innovative payment platform for Nigerians. Read More

Glo Xchange agents roll out operations on mobile money

Globacom has announced its readiness to roll out the first set of market-ready agents for its mobile money service, Glo Xchange. Read More

BotswanaPost releases app for electricity purchasing

BotswanaPost has officially released a smartphone app allows users to users to purchase prepaid electricity using mobile phones. Read More

GeoPoll, Kantar Media Unveil Kantar-GeoPoll Media Measurement in Africa

GeoPoll’s mobile platform and media measurement service is to be combined with Kantar Media’s experience in audience measurement methodology. Read More

Study: online gambling goes mainstream

New data from Juniper Research has found that more than 1 in 10 adults worldwide will engage in some form of mobile or online gambling by 2019. Read More

Is Kenya ready for social commerce?

With 99% of Kenyans accessing the internet through smartphones, many factors still hamper the growth of social commerce, says Jumia’s Communications Manager. Read More

MTN Ghana holds 2nd Mobile Money forum in Accra

MTN Ghana held its second Mobile Money Stakeholders’ Forum in Accra this week, under the theme maximizing the potential of mobile money to drive financial inclusion in Ghana.  Read More

Now parents can use mobile to pay kids for doing their chores

ZAZOO has partnered with Funifi to add a secure mobile payment mechanism to an app that encourages kids to do their chores.   Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Young innovators shine during pitch sessionsYoung innovators shine during pitch sessions

Botswana saw an array of upcoming tech wizards selling their ideas during the Vendors’ Day pitch sessions this week.

IN DEPTH

High tech homes: Just press playHigh tech homes: Just press play

High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.