IM to drive doubling of mobile messaging traffic

VALUE ADDED SERVICES

|
Image: By BiztechAfrica
IM to drive doubling of mobile messaging traffic

A new report from analyst firm Juniper Research forecasts that global mobile messaging traffic will reach 28.2 trillion annually by 2017, nearly double the 14.7 trillion messages which will be sent this year, 2012. Mobile messages comprise SMS, MMS, IM, Email, RCS/RCS-e and Social Media messages.

Growth in total traffic will be primarily driven by the use of instant messaging services, which will comprise over a quarter of all traffic annually in five years’ time according to Juniper’s analysts.

So-called OTT (Over-the-Top) services such as eBuddy, iMessage, Nimbuzz and Whatsapp are already having an impact on mobile network operators’ messaging businesses, as smartphone owners find instant messaging a cheaper alternative. Until recently, most smartphone owners would have had contract subscriptions with ample messaging allowances, but with the cost of these devices falling, more and more price-conscious prepaid subscribers will be able to access these services.

Nevertheless, Juniper’s forecasts show that revenues from traditional operator services – SMS and MMS – will continue to dwarf those of instant messaging. Many IM services are operated by hardware vendors and Internet brands driving consumers to their primary products, while those that are monetised directly are reliant on in-app advertising.

Aside from finding more sustainable business models, some IM service providers also need be concerned with overcoming fragmentation between communities. According to report co-author Daniel Ashdown: “SMS is 30 years old; but it is still going strong because a text message will reach almost anyone.”

Juniper’s report finds that some OTT players are overcoming this problem, with NUVOs (Network Unaffiliated Virtual Operators), who provide their users with a real phone number, such as Pinger and textPlus having been successful in the North American markets.



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

Uber offers cashless payments in Accra through SMSGH

Uber, the innovative app that connects riders with drivers, has revealed to Biztechafrica that it has partnered with SMSGH to provide mobile payments to the Greater Accra Metropolitan Area (GAMA).  Read More

MTN drives insurance with IAS

MTN Business is set to empower insurance companies across Nigeria with an Insurance Automation Service (IAS). Read More

Integrated payment markets to fuel future growth

Congo registers strong demand momentum for international and cross-border money transfers, says TerraPay. Read More

Kirusa launches myGenie app, ad platform

Dr. Inderpal Mumick, Oluseyi Akinnibosun and Vishavjit Soni Kirusa, a global telecom and social media solutions provider, has launched myGenie app, a revolutionary free airtime App for prepaid Android users in Nigeria. Read More

Sterling Bank, AppZone’s CreditClub partner on unbanked customers

Sterling Bank Plc has signed up to AppZone’s CreditClub to leverage its agent network and banking technology platform to serve customers outside traditional branches. Read More

Africa offers potential for cashless payment

African countries share some of the world’s highest speeds of digital growth with people now constantly in pursuit of faster and more convenient ways of paying for goods and services. With the advances in technology, it is now possible to satisfy this demand at reasonable costs, delegates heard at ... Read More

Safaricom launches M-PESA bill manager service

Safaricom has launched a new service known as ‘Bill Manager’ that will enable customers to manage and pay bills via M-PESA all in a single transaction.   Read More

BankOne empowers 250 Microfinance Banks

One of Africa’s leading Information Technology platforms for micro finance banks, BankOne, has announced the signing up of its 250th client. Read More

Orange Money in France to allow money transfers to three African countries

Orange Money is available in Metropolitan France to enable Orange mobile subscribers in France to transfer money via their mobile to other Orange Money customers in Côte d'Ivoire, Mali and Senegal. Read More

Dar es Salaam gets Uber

Dar es Salaam has become the 475th city to join in Uber’s growing global network. Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor NetworksEricssonTigo Ghana

FEATURED STORY

First-ever Africa Barclays Accelerator programme concludesFirst-ever Africa Barclays Accelerator programme concludes

Ten fintech companies have concluded the first-ever Barclays Accelerator, powered by Techstars in Africa.

 

IN DEPTH

Ethical Hacking students can’t get a heck of a jobEthical Hacking students can’t get a heck of a job

Botswana ethical hacking students report that they are failing to break into the local job market.