IM to drive doubling of mobile messaging traffic
VALUE ADDED SERVICES| Sept. 17, 2012, 11 a.m.
A new report from analyst firm Juniper Research forecasts that global mobile messaging traffic will reach 28.2 trillion annually by 2017, nearly double the 14.7 trillion messages which will be sent this year, 2012. Mobile messages comprise SMS, MMS, IM, Email, RCS/RCS-e and Social Media messages.
Growth in total traffic will be primarily driven by the use of instant messaging services, which will comprise over a quarter of all traffic annually in five years’ time according to Juniper’s analysts.
So-called OTT (Over-the-Top) services such as eBuddy, iMessage, Nimbuzz and Whatsapp are already having an impact on mobile network operators’ messaging businesses, as smartphone owners find instant messaging a cheaper alternative. Until recently, most smartphone owners would have had contract subscriptions with ample messaging allowances, but with the cost of these devices falling, more and more price-conscious prepaid subscribers will be able to access these services.
Nevertheless, Juniper’s forecasts show that revenues from traditional operator services – SMS and MMS – will continue to dwarf those of instant messaging. Many IM services are operated by hardware vendors and Internet brands driving consumers to their primary products, while those that are monetised directly are reliant on in-app advertising.
Aside from finding more sustainable business models, some IM service providers also need be concerned with overcoming fragmentation between communities. According to report co-author Daniel Ashdown: “SMS is 30 years old; but it is still going strong because a text message will reach almost anyone.”
Juniper’s report finds that some OTT players are overcoming this problem, with NUVOs (Network Unaffiliated Virtual Operators), who provide their users with a real phone number, such as Pinger and textPlus having been successful in the North American markets.
MORE VALUE ADDED SERVICES NEWS
Millicom partners Deezer to bring Tigo Music to 5 African marketsTelecoms and media firm Millicom has announced an extension of its partnership with music streaming service Deezer to take its Tigo Music service to five markets in Africa. Read More
Airtel Money offers KRA mobile tax payment servicesBharti Airtel has partnered with the Kenya Revenue Authority (KRA) to offer Kenyan citizens an opportunity to pay their taxes through Airtel Money. Read More
Embracing mCommerceThere’s a word on the lips of everyone in the know these days, and that word is “mCommerce”, says Red & Yellow. Read More
Airtel Money launches new partnership with MOGASAirtel Uganda and MOGAS have officially unveiled their new partnership that allows customers to pay for any MOGAS products and services using Airtel Money at their 38 stations across Uganda. Read More
Econet launches Connected Car serviceEconet has launched yet another revolutionary product branded the Econet Connected Car. Read More
Tigo cash trains over 2,000 agentsAs part of efforts to scale up mobile financial services, particularly in the informal sector, mobile network operator, Tigo is training over 2,000 agents in its award-winning mobile money service, Tigo Cash. Read More
Airtel Money to launch cross border money transfer service across East AfricaBharti Airtel has announced plans to launch a cross border money transfer product in East Africa. This is a first in market initiative across Africa and will enable Airtel Money customers to send, receive and withdraw money from their Airtel Money wallets. Read More
MTN set to support money transfers between Rwanda and UgandaMTN Uganda is partnering with MTN Rwanda to deliver cross border transactions between the two countries. Read More
Former Kampala mayor demands UGX8bn from MTN UgandaMTN Uganda has found itself in protracted lawsuit involving copyrights on caller tunes in a case whose outcome could set a precedent for similar scenarios in future. Read More
FEATURED STORYGrowing African focus on data security
Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.
COMPANY NEWSVMware reports third quarter 2014 results
VMware, the global leader in virtualization and cloud infrastructure, today announced Year-over-Year Revenue Growth of 18% to $1.52 Billion in its financial results for the third quarter ...CNN, MultiChoice name top African Journalist 2014
Kenyan journalist Joseph Mathenge has been awarded the top prize at this year’s CNN MultiChoice African Journalist 2014 Awards Ceremony.