IM to drive doubling of mobile messaging traffic
VALUE ADDED SERVICESBy BiztechAfrica - Sept. 17, 2012, 11 a.m.
A new report from analyst firm Juniper Research forecasts that global mobile messaging traffic will reach 28.2 trillion annually by 2017, nearly double the 14.7 trillion messages which will be sent this year, 2012. Mobile messages comprise SMS, MMS, IM, Email, RCS/RCS-e and Social Media messages.
Growth in total traffic will be primarily driven by the use of instant messaging services, which will comprise over a quarter of all traffic annually in five years’ time according to Juniper’s analysts.
So-called OTT (Over-the-Top) services such as eBuddy, iMessage, Nimbuzz and Whatsapp are already having an impact on mobile network operators’ messaging businesses, as smartphone owners find instant messaging a cheaper alternative. Until recently, most smartphone owners would have had contract subscriptions with ample messaging allowances, but with the cost of these devices falling, more and more price-conscious prepaid subscribers will be able to access these services.
Nevertheless, Juniper’s forecasts show that revenues from traditional operator services – SMS and MMS – will continue to dwarf those of instant messaging. Many IM services are operated by hardware vendors and Internet brands driving consumers to their primary products, while those that are monetised directly are reliant on in-app advertising.
Aside from finding more sustainable business models, some IM service providers also need be concerned with overcoming fragmentation between communities. According to report co-author Daniel Ashdown: “SMS is 30 years old; but it is still going strong because a text message will reach almost anyone.”
Juniper’s report finds that some OTT players are overcoming this problem, with NUVOs (Network Unaffiliated Virtual Operators), who provide their users with a real phone number, such as Pinger and textPlus having been successful in the North American markets.
MORE VALUE ADDED SERVICES NEWS
Safaricom marks 7 years of M-PESASafaricom is marking the 7th anniversary of the launch of its successful mobile money transfer service, M-PESA. Read More
SA’s Net1 launches MVC solution in USSouth African-based Net1 Mobile Solutions, a business unit of Net 1 UEPS Technologies, has launched its Mobile Virtual Card (MVC) technology with selected partner, Pay in Private, in the United States. Read More
NSE introduces enhanced notification system via mobile, emailThe Nigerian Stock Exchange has enhanced its notification system, with alerts to be sent to investors by phone or email each time they buy or sell a security. Read More
Digital music worth $9bn this yearMahindra Comviva and Ovum Consulting predict that India, Africa, Latin America and South East Asia will be exceptional markets for digital music growth. Read More
MasterCard, Etisalat celebrate award-winning partnershipEtisalat Group, the leading telecoms operator in the Middle East, Asia and Africa, has celebrated an enduring partnership with MasterCard that has brought award-winning technologies to the market. Read More
Airtel Kenya to empower farmers via mobileAirtel Kenya has established a Farmer's Information System to provide real-time information to Kenyan farmers through its mobile network in the country. Read More
MTN, ECOBANK expand cardless mobile money ATM servicesGhana's leading telecommunications provider, MTN and Ecobank, The Pan African Bank, have partnered to extend cardless ATM services to Ecobank ATMs across Ghana. Read More
Annual wagers on mobile casinos, poker to exceed $60bn in 2018A new report from Juniper Research has found that annual wagers via mobile handsets and tablets on casino-type gambling and poker games are expected to reach $62 billion globally by 2018. Read More
MoboFree gets growth funding from eVentures Africa FundNigeria’s MoboFree has raised significant growth funding from Netherlands based eVentures Africa Fund (eVA Fund) in order to expand its local presence in Lagos and Accra, start new offices in East Africa. Read More
CfC Stanbic unveils M-Pesa payments for businessesKenyan banks are reported to be scrambling to leverage Safaricom’s mobile banking platform, M-PESA, to attract more customers. Read More
FEATURED STORYMACRA demystifies spectrum management
Malawi's regulator explains the issues around spectrum allocation. Gregory Gondwe reports.
BEST READ NEWS
IN DEPTHYouthConnekt launches Mobile Apps for Human Development Challenge in Rwanda
Rwanda’s Ministry of Youth and ICT and the UNDP, in close collaboration with Motorola Solutions, will power a Mobile App Challenge that will be implemented by YouthConnekt.