IBM researches Morocco traffic
COMPUTING| May 22, 2012, 9:36 a.m.
As part of the IBM Smarter Cities Challenge grant program, a team of five IBM experts hailing from three continents has arrived in Morocco. For the next three weeks, they will help devise a plan for a more efficient and better integrated transportation system in the greater metropolitan area of Rabat, including Sale and Temara.
Rabat bested 140 other cities around the world to become one of IBM's Smarter Cities Challenge winners this year. Launched in 2011, the IBM initiative is a three-year, 100-city US$50 million competitive grant program and is IBM's single-largest philanthropic initiative.
Winning cities get the benefit of some of IBM's most talented employees who examine critical top priority urban issues such as transportation, health, housing, economic development and public safety. The IBM team then creates a comprehensive plan of creative solutions which they present to the city's leadership addressing each top priority issue.
Rabat, as the administrative capital of Morocco, hosts all government ministries and embassy headquarters, and has a rapidly growing metropolitan population of 1.8 million people. As a result, Rabat faces increased demand for public transport. As part of the Moroccan National Urban Transport Strategy, transforming the area's transport system has become a priority to help improve the city's efficiency and demonstrate the sustainability of urban transport for the rest of the country.
In collaboration with the Moroccan Ministry of Interior, the Municipality of Rabat, the Bouregreg Valley Development Agency, Stareo (Greater Rabat Bus transportation Management Company), The National Commission on Urban Transport (NCUT) and The Casablanca Urban Transport Planning and Management Agency, the IBM team will provide insights and recommendations on:
- Governance of the urban transportation sector
- Integration of the various transportation modes (Tramway / Bus / Taxi)
- Implementation of a sustainable economic model for public transportation
- Conducting and implementing change
"IBM is strongly committed to helping cities improve themselves and through this initiative will provide its best talent and expertise to help the city of Rabat develop smarter solutions for urban transport," said Abdallah Rachidi, IBM Morocco Country General Manager.
This is the third IBM team that IBM has sent to Morocco on a pro-bono basis. Earlier this year, a team from IBM's Corporate Service Corps program was involved in several other projects:
- At the Ministry of Agriculture, the IBM team helped design systems to help farmers increase revenue. This included a system that automatically disseminates market prices using phone texts and speech recognition technology. The team also provided advice on establishing international food exchanges and an irrigation advisory system that uses analytics technology.
- At the Ministry of General and Economic Affairs and the Department of Social Economy, a team of IBM employees proposed a national strategy to implement the "Badawi Souk" to increase the revenue of rural entrepreneurs.
- At the ARDI Foundation, the IBM team recommended marketing methodologies for market segmentation and product design, including tactics such as client surveys, word-of-mouth advertising, and an incentive system.
- At the Moroccan Women Network for Mentoring, the IBM team developed a two-year plan to help the organization develop a charter, training manual, blog, social networking guidelines, and web advertising strategy.
Africa is a key priority for IBM's skilled problem-solving efforts. Since its launch in 2008, IBM's Corporate Service Corps has deployed more than 500 IBM employees on approximately 44 teams to South Africa, Tanzania, Nigeria, Ghana, Kenya, Morocco, and Egypt. All told, across 30 different countries, IBM has sent 1,500 employees and executives coming 50 countries on more than 150 team assignments throughout the world via its Corporate Service Corps.
MORE COMPUTING NEWS
Managed services born again in AfricaThanks to the ever-evolving nature of technology and the rapid growth of cloud services in Africa, managed services has in effect been born again, says Gondwana International Networks (GIN) and iWayAfrica. Read More
CWG, Vodacom canvass local content in ICTSmarting from the success the Local Content Act has recorded in Nigeria’s oil and gas industry, CWG and Vodacom Business Nigeria have canvassed its application to the ICT industry. Read More
Teachers recognised for best use of ICTsThe MTN Foundation and Cameroon’s Ministry of Secondary Education have recognised teachers who make the best use of ICTs in education. Read More
Use ICTs to boost entrepreneurship, DRC youth toldYoung people in the Democratic Republic of Congo (DRC) have been told to use the information and communication technologies (ICTs) in their quest to boost their entrepreneurship initiatives. Read More
LINKZ ICT challenge getting biggerThe fourth annual Botho University LINKZ ICT challenge this year attracted a sizeable number of students from both the tertiary and secondary school students. Read More
Closing the ‘mobile’ gap in your DR strategyAs technology has evolved, vulnerabilities have opened up in many organisations’ DR strategies and infrastructure, particularly with regard to mobility, says Drive Control Corporation. Read More
Congo’s financial sector ‘falling in love’ with ICTsThe financial sector in Congo-Brazzaville seems to be falling in love thick and fast with ICTs. Read More
Adapt to ICTs or die, DRC postal service toldOn Thursday 9 October 2014, while the world was celebrating World Postal Day, a top official of Société Congolaise de Postes et Télécommunications (SCPT) dropped a bombshell, saying that the country’s postal service needed to adapt to the information and communication technologies (ICTs) if it hoped ... Read More
Partnership enables immediate delivery of cloud servicesOn the back of its partnership with cloud distributor Cloud On Demand, local cloud service provider Alto Africa has dramatically increased the speed and delivery of its shrink-wrapped cloud solutions to customers. Read More
Oracle launches capacity-building programme to close IT skills gap in AfricaOracle Corporation has announced an initiative designed to enrich and increase the skills capacity of IT practitioners in Africa. Read More
FEATURED STORYGrowing African focus on data security
Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.