IBM researches Morocco traffic

COMPUTING

-
Image: By Pline
IBM researches Morocco traffic

As part of the IBM Smarter Cities Challenge grant program, a team of five IBM experts hailing from three continents has arrived in Morocco. For the next three weeks, they will help devise a plan for a more efficient and better integrated transportation system in the greater metropolitan area of Rabat, including Sale and Temara.

Rabat bested 140 other cities around the world to become one of IBM's Smarter Cities Challenge winners this year. Launched in 2011, the IBM initiative is a three-year, 100-city US$50 million competitive grant program and is IBM's single-largest philanthropic initiative.

Winning cities get the benefit of some of IBM's most talented employees who examine critical top priority urban issues such as transportation, health, housing, economic development and public safety. The IBM team then creates a comprehensive plan of creative solutions which they present to the city's leadership addressing each top priority issue.

Rabat, as the administrative capital of Morocco, hosts all government ministries and embassy headquarters, and has a rapidly growing metropolitan population of 1.8 million people. As a result, Rabat faces increased demand for public transport. As part of the Moroccan National Urban Transport Strategy, transforming the area's transport system has become a priority to help improve the city's efficiency and demonstrate the sustainability of urban transport for the rest of the country.

In collaboration with the Moroccan Ministry of Interior, the Municipality of Rabat, the Bouregreg Valley Development Agency, Stareo (Greater Rabat Bus transportation Management Company), The National Commission on Urban Transport (NCUT) and The Casablanca Urban Transport Planning and Management Agency, the IBM team will provide insights and recommendations on:

  • Governance of the urban transportation sector
  • Integration of the various transportation modes (Tramway / Bus / Taxi)
  • Implementation of a sustainable economic model for public transportation
  • Conducting and implementing change

"IBM is strongly committed to helping cities improve themselves and through this initiative will provide its best talent and expertise to help the city of Rabat develop smarter solutions for urban transport," said Abdallah Rachidi, IBM Morocco Country General Manager.

This is the third IBM team that IBM has sent to Morocco on a pro-bono basis.  Earlier this year, a team from IBM's Corporate Service Corps program was involved in several other projects:

  • At the Ministry of Agriculture, the IBM team helped design systems to help farmers increase revenue.  This included a system that automatically disseminates market prices using phone texts and speech recognition technology.  The team also provided advice on establishing international food exchanges and an irrigation advisory system that uses analytics technology.
  • At the Ministry of General and Economic Affairs and the Department of Social Economy, a team of IBM employees proposed a national strategy to implement the "Badawi Souk" to increase the revenue of rural entrepreneurs.
  • At the ARDI Foundation, the IBM team recommended marketing methodologies for market segmentation and product design, including tactics such as client surveys, word-of-mouth advertising, and an incentive system.
  • At the Moroccan Women Network for Mentoring, the IBM team developed a two-year plan to help the organization develop a charter, training manual, blog, social networking guidelines, and web advertising strategy.

Africa is a key priority for IBM's skilled problem-solving efforts.   Since its launch in 2008, IBM's Corporate Service Corps has deployed more than 500 IBM employees on approximately 44 teams to South Africa, Tanzania, Nigeria, Ghana, Kenya, Morocco, and Egypt. All told, across 30 different countries, IBM has sent 1,500 employees and executives coming 50 countries on more than 150 team assignments throughout the world via its Corporate Service Corps.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE COMPUTING NEWS

Ghana to benefit from Solar Powered Internet School project

Ghana is soon to benefit from Samsung's Solar Powered Internet School project, which is taking ICTs to schools across Africa. Read More

Schneider Electric introduces Smart-UPS fifth generation range to Southern Africa

Schneider Electric has announced that two next-generation models of its Smart-UPS uninterruptible power supply (UPS) units are now available locally. Read More

PC & console games revenues decline

Global revenues from PC and console games will decline from $46.5bn this year to $41bn by 2019, but will continue to account for over 50% of industry revenues, says new research. Read More

How the cloud can power entrepreneurship and urbanisation in Africa

Cloud computing is not only fundamentally changing the way business operates, it is also driving a new wave of job creation opportunities, says SAP Africa. Read More

First Pan-African Women in Tech virtual meetup in August

The first ever pan-African Women in Tech meet up will take place as a virtual event in August, supported by simultaneous live viewing events in Uganda, South Africa and Ghana. Read More

Schneider Electric announces winners of Go Green in the City 2014

Schneider Electric, the global specialist in energy management, has announced the winner among the 24 finalists in its global business case challenge, Go Green in the City.  Read More

VMware named a leader in 2014 Magic Quadrant for x86 server virtualization infrastructure

VMware is positioned in the Leaders Quadrant of Gartner’s 2014 Magic Quadrant for x86 Server Virtualization Infrastructure for the fifth year in a row. Read More

Acer announces management change in EMEA

Acer has announced that Luca Rossi will be appointed president for Acer Europe, Middle East and Africa (EMEA).  Read More

MEA external storage market: the slump before the surge

The Middle East and Africa external storage market may have suffered a marginal 2% year-on-year decline in revenue during the first quarter of 2014, but the downturn can be attributed to an annual quirk in the market, says IDC. Read More

Togo anxiously awaits locally-made laptops, smartphones

Students, office employees and business people in the West African nation of Togo are anxiously waiting for the first batch of locally-manufactured IT equipment to hit the market. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Widening ICT skills gap: Cause for concernWidening ICT skills gap: Cause for concern

Nigeria's FDI gains could be eroded by the widening gap in indigenous skilled ICT manpower, writes Kokumo Goodie.

IN DEPTH

Kenya rolls out e-extension to improve agricultureKenya rolls out e-extension to improve agriculture

In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.