Huawei sales spike in Kenya


Image: By BiztechAfrica
Huawei sales spike in Kenya

By Carole Kimutai, Nairobi, Kenya

Global ICT firm Huawei says it is seeing ‘phenomenal’ sales in Kenya as the smartphone market in that country gains traction.

Huawei says it has sold 130,000 IDEOS smartphones in Kenya since they were launched there in September 2010. 

Huawei Devices, whose new slogan is “let’s simply share”, was the first company to introduce IDEOS - an affordable smart phone - in the Kenyan market. According to market research, there has been an increase in smart phones sales in the past one year in Kenya as a result of increased demand by mobile phone users seeking more from their mobile phones. 

According to quarter three statistics from the Kenya Audience Research Foundation conducted by media research company Synovate, mobile phones come second to radios as a preferred media. From a sample population of 8,504, 88% of the people interviewed had used a mobile phone in the last seven days compared to 93% for radio.

Commenting on the sales, Huawei CEOHerman He said: “The phenomenal sales witnessed are as a result of intensive marketing campaign on the multimedia offering that comes with a smart phone. The rapid technological changes and increased mobile internet use across the globe has also led to the high demand and uptake for smart phones. Through this Huawei has ensured that everyone has access to smart phones at a reasonable price while ensuring they are user friendly.”

In order to leverage on this trend, Huawei in Kenya has set aside a marketing budget of KSh. 100 million (USD 1.05 million) for 2012.  “We will be introducing the Huawei Vision, Huawei Honour and the Media pad, which are expected to rake in more revenue for the company,” says He.

Share the News

Get Daily Newsletter

comments powered by Disqus


Beachhead Solutions introduces channel programme for emerging markets

Beachhead's high-ROI reseller programme is now available in MEA and India. Read More

Barclays Africa launches Rise

A new global start-up community has been launched to pioneer financial services and unlock Africa’s potential. Read More

JUA Energy enters Nigeria after success in Kenya

After successfully entering the Kenyan market in April 2014, solar-powered systems and technological electronic accessories manufacturer brand J​UA​ energy has launched in Nigeria to sell through e-tailer Jumia. Read More

Fundamo founder joins Nomanini’s advisory board

Fundamo founder Hannes Van Rensburg, generally considered the father of mobile payments, has joined the advisory board of Nomanini, a South African-based, enterprise technology transactions platform provider. Read More

Airtel sponsors Indo-Africa ICT Expo 2015

Airtel is sponsoring the Indo-Africa ICT Expo 2015 being held at the Kenyatta International Conference Centre (KICC) now underway in Nairobi. Read More

MTN acquires Smart Village to enhance its foothold in the fibre network space

MTN has concluded a deal with MultiChoice to acquire Smart Village, which will accelerate the mobile operator’s fibre to the home (FTTH) strategy to be the provider of choice for high speed fibre network across South Africa. Read More

Agilitude opens East African office on the back of mobility and cloud growth

Tejpal Bedi Salesforce reseller and Consulting Partner Agilitude has announced that is has opened an office in Kenya, making East Africa its next target for growth.  Read More

MTN gets ethics management committee

MTN Nigeria has set up an ethics management committee with the sole responsibility of managing ethics risks. Read More

200 entrepreneurs to launch innovative businesses

Over 200 entrepreneurs from across Africa are set to receive resources, networking opportunities and mentorship from Microsoft 4Afrika and AMPION. Read More

Airtel Ghana MD named Marketing Woman of the Year

The Managing Director of Airtel Ghana, Lucy Quist, has been crowned Marketing Woman of the year at the Chartered Institute of Marketing Ghana (CIMG) Marketing Performance Awards. Read More


Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika


Connectivity critical for Nigeria's ICT sector, says SES chiefConnectivity critical for Nigeria's ICT sector, says SES chief

Connectivity is vital for any country to fully optimise the huge potential of cyberspace, SES Sales Manager for West Africa Joy Nma Emenike tells Kokumo Goodie.


High tech homes: Just press playHigh tech homes: Just press play

High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.