Huawei sales spike in Kenya
BUSINESS| Dec. 12, 2011, 12:44 p.m.
By Carole Kimutai, Nairobi, Kenya
Global ICT firm Huawei says it is seeing ‘phenomenal’ sales in Kenya as the smartphone market in that country gains traction.
Huawei says it has sold 130,000 IDEOS smartphones in Kenya since they were launched there in September 2010.
Huawei Devices, whose new slogan is “let’s simply share”, was the first company to introduce IDEOS - an affordable smart phone - in the Kenyan market. According to market research, there has been an increase in smart phones sales in the past one year in Kenya as a result of increased demand by mobile phone users seeking more from their mobile phones.
According to quarter three statistics from the Kenya Audience Research Foundation conducted by media research company Synovate, mobile phones come second to radios as a preferred media. From a sample population of 8,504, 88% of the people interviewed had used a mobile phone in the last seven days compared to 93% for radio.
Commenting on the sales, Huawei CEOHerman He said: “The phenomenal sales witnessed are as a result of intensive marketing campaign on the multimedia offering that comes with a smart phone. The rapid technological changes and increased mobile internet use across the globe has also led to the high demand and uptake for smart phones. Through this Huawei has ensured that everyone has access to smart phones at a reasonable price while ensuring they are user friendly.”
In order to leverage on this trend, Huawei in Kenya has set aside a marketing budget of KSh. 100 million (USD 1.05 million) for 2012. “We will be introducing the Huawei Vision, Huawei Honour and the Media pad, which are expected to rake in more revenue for the company,” says He.
MORE BUSINESS NEWS
Africa’s youngest entrepreneurs stand to win $75,000The Anzisha Prize is expanding, after initial success, to provide increased support to entrepreneurial youth and partner organisations to drive pan-African economic growth to 2020. Read More
New age e-commerce consumers challenge traditional business modelsAfrican consumers are increasingly searching online platforms with commercial intent, says DHL. Read More
VMware appoints Bask Iyer as chief information officerVMware has announced the appointment of Bask Iyer to the role of senior vice president and chief information officer (CIO) of VMware. Read More
SpeedCast acquires GeolinkSpeedCast International Limited, a leading global satellite communications service provider, has announced the acquisition of Geolink Satellite Services, a leading provider of satellite communications solutions in the African region. Read More
Out of the Dark: Survival guide for businesses during load-sheddingAs Africa’s premier integrator of business continuity services, ContinuitySA’s team spends a lot of time identifying risks and how to mitigate them. One risk that has become very real for South African businesses is load-shedding. Read More
Insurance body: ICT essentialThe newly established Insurance Institute of Botswana (IIB) says in this day and age it was virtually impossible for organisations, insurance companies included, to operate without incorporating ICT in every facet of their operations. Read More
VMware appoints Scott Dodds as new Vice President, Channel and Alliances in EMEAVMware, the global leader in virtualisation and cloud infrastructure, has announced the appointment of Scott Dodds as Vice President of Channel and Alliances in Europe, Middle East and Africa (EMEA). Read More
IHS Towers awarded Telecom Finance Deal of the YearIHS Towers, Africa’s leading independent mobile telecommunications infrastructure provider, has won TelecomFinance’s 2015 award for Deal of the Year. Read More
Moving from doer to influencer – the shifting role of the CIOThe role of the chief information officer (CIO) has evolved over the past few years, with CIOs no longer just the decision makers for IT systems. Read More
World market for refurbished smartphones to reach 120m units by 2017The worldwide market for refurbished phones that are sold to end users will grow to 120 million units by 2017, with an equivalent wholesale revenue of around $14 billion, says Gartner. Read More
FEATURED STORYMalawi Govt denies clinging to ‘Cashgate’ software
The Malawi Government will not exclude the software brand that has been in use for the country’s Integrated Financial Management System (IFMIS), but it has rejected reports implying that it is ‘clinging’ to the old system.
BEST READ NEWS
IN DEPTHKenya’s digital TV battle hots up
Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.