Huawei sales spike in Kenya
BUSINESS| Dec. 12, 2011, 12:44 p.m.
By Carole Kimutai, Nairobi, Kenya
Global ICT firm Huawei says it is seeing ‘phenomenal’ sales in Kenya as the smartphone market in that country gains traction.
Huawei says it has sold 130,000 IDEOS smartphones in Kenya since they were launched there in September 2010.
Huawei Devices, whose new slogan is “let’s simply share”, was the first company to introduce IDEOS - an affordable smart phone - in the Kenyan market. According to market research, there has been an increase in smart phones sales in the past one year in Kenya as a result of increased demand by mobile phone users seeking more from their mobile phones.
According to quarter three statistics from the Kenya Audience Research Foundation conducted by media research company Synovate, mobile phones come second to radios as a preferred media. From a sample population of 8,504, 88% of the people interviewed had used a mobile phone in the last seven days compared to 93% for radio.
Commenting on the sales, Huawei CEOHerman He said: “The phenomenal sales witnessed are as a result of intensive marketing campaign on the multimedia offering that comes with a smart phone. The rapid technological changes and increased mobile internet use across the globe has also led to the high demand and uptake for smart phones. Through this Huawei has ensured that everyone has access to smart phones at a reasonable price while ensuring they are user friendly.”
In order to leverage on this trend, Huawei in Kenya has set aside a marketing budget of KSh. 100 million (USD 1.05 million) for 2012. “We will be introducing the Huawei Vision, Huawei Honour and the Media pad, which are expected to rake in more revenue for the company,” says He.
MORE BUSINESS NEWS
UBA, ATI collaborate to boost regional and international tradeUnited Bank for Africa (UBA) has entered into a partnership with the African Trade Insurance Agency (ATI) to ease the flow of credit to clients engaging in regional and international trade. Read More
3rd Startup Knight competition to take place in SAByte Orbit has launched the third edition of its annual Startup Knight competition, which the company says aims to empower aspiring tech entrepreneurs in South Africa and offers the winner ZAR250,000 (US$22,000) in prizes. Read More
Global smartphone shipments to reach 1.2bn this yearThe number of smartphone shipments will approach 1.2bn this year, an increase of 19% from 985m in 2013, says a new report. Read More
ITC urges governments to increase public procurement from women vendorsThe International Trade Centre (ITC) has launched an initiative to increase the number public procurement contracts being awarded to women-owned businesses. Currently only an estimated 1% of public-procurement contracts globally are awarded to WOBs or women entrepreneurs. Read More
Orange launches start-up accelerator programme in Ivory CoastWith “Orange Fab Ivory Coast” and “Fab Israel”, Orange’s network of start-up accelerators is now present on four continents. Read More
Safaricom shareholders agree yuMobile buyoutShareholders of Kenya’s leading telecom Safaricom voted in favour of the company’s acquisition of the network, IT and infrastructure of smaller rival yuMobile at the firm’s annual general meeting (AGM), meaning the deal now only requires regulatory approval to proceed. Read More
TLcom achieves second profitable African exit of 2014 with Movirtu saleVenture capital firm TLcom Capital (TLcom) has announced its second profitable exit in Africa this year with the sale for an undisclosed fee of virtual identity solutions provider for mobile operators Movirtu to BlackBerry. Read More
Why CWG is re-strategisingNigeria’s Computer Warehouse Group (CWG Plc) is re-strategising to take the company in a different direction. Read More
Green accelerator programme launched in KenyaImpact Amplifier, Growth Africa, VC4Africa and Hivos have joined forces to launch an accelerator programme for green entrepreneurs, looking to help these entrepreneurs scale their innovations across Africa. Read More
Nigeria will drive West African operations, says Asseco chiefEuropean software giant Asseco Group has decided to open shop in Nigeria to drive its presence in the sub-region from the country. Read More
FEATURED STORYMFarmer SMS redefines market access for Ugandan farmers
Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures.
BEST READ NEWS
IN DEPTHNIG President speaks his mind
Bayo Banjo, CEO, Disc Communications and President, Nigeria Internet Group (NIG) says the proposed licensing of infrastructure companies by the Nigeria Communications Commission (NCC) will breed corruption and entrench monopolistic practices. Kokumo Goodie reports.