Huawei sales spike in Kenya
BUSINESS| Dec. 12, 2011, 12:44 p.m.
By Carole Kimutai, Nairobi, Kenya
Global ICT firm Huawei says it is seeing ‘phenomenal’ sales in Kenya as the smartphone market in that country gains traction.
Huawei says it has sold 130,000 IDEOS smartphones in Kenya since they were launched there in September 2010.
Huawei Devices, whose new slogan is “let’s simply share”, was the first company to introduce IDEOS - an affordable smart phone - in the Kenyan market. According to market research, there has been an increase in smart phones sales in the past one year in Kenya as a result of increased demand by mobile phone users seeking more from their mobile phones.
According to quarter three statistics from the Kenya Audience Research Foundation conducted by media research company Synovate, mobile phones come second to radios as a preferred media. From a sample population of 8,504, 88% of the people interviewed had used a mobile phone in the last seven days compared to 93% for radio.
Commenting on the sales, Huawei CEOHerman He said: “The phenomenal sales witnessed are as a result of intensive marketing campaign on the multimedia offering that comes with a smart phone. The rapid technological changes and increased mobile internet use across the globe has also led to the high demand and uptake for smart phones. Through this Huawei has ensured that everyone has access to smart phones at a reasonable price while ensuring they are user friendly.”
In order to leverage on this trend, Huawei in Kenya has set aside a marketing budget of KSh. 100 million (USD 1.05 million) for 2012. “We will be introducing the Huawei Vision, Huawei Honour and the Media pad, which are expected to rake in more revenue for the company,” says He.
MORE BUSINESS NEWS
DHL to invest millions of Euros across SSA in 2015DHL plans to invest millions in upgrading its shipment handling systems and facilities in SSA this year. Read More
Ebenezer Asante to assume CEO role of MTN GhanaEbenezer Twum Asante will officially assume the position of Chief Executive Officer for MTN Ghana, effective 1st July, 2015. Read More
Nomanini scales West African footprint with Transaction Solutions partnershipSouth African-based portable Point of Sale (PoS) service provider Nomanini has signed an exclusive agreement with Transactions Solutions Ghana Limited to substantially scale numbers of its cloud-based PoS terminals in Ghana. Read More
Online procurement system for East Africa goes liveKenyan IT start-up M-Tenders Systems has created East Africa’s first live online procurement system, www.m-tenders.com. Read More
Customer experience starts with staff experienceCompanies seeking to improve customer experience to boost business may be overlooking a critical component in the mix: staff, says new Interactive Intelligence research. Read More
MasterCard, Ecobank Group to accelerate e-payment in SSAEcobank, Africa’s largest bank by geographical reach, will roll out MasterCard payment solutions to millions of its customers in Africa. Read More
Travellers more tech savvy78% of global travellers are using digital information while planning their trips; 66% resorting to digital sources for travel tips at the destination, says Visa. Read More
Standard Chartered appoints Chief Innovation OfficerStandard Chartered Bank says it has appointed Ms Anju Patwardhan as the Bank’s first Group Chief Innovation Officer, effective 1 July 2015. Read More
Cameroon: a well-kept investment secretThe investment opportunities in Cameroon are wide open, believes Africa strategy advisor for Moore Stephens, Jeff Blackbeard, who recently met with Cameroonian Prime Minister Philémon Yang. Read More
FEATURED STORYIHS plans to inject fresh $500m to grow capacity
Mohammed Darwish, managing director of IHS Towers, says the firm will soon inject another $500million into the business after raising some $2.5billion to finance expansion drives. Darwish spoke with biztecafrica.com in Lagos.
BEST READ NEWS
IN DEPTHAs curtain falls on MDGs, what next?
Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.