Huawei sales spike in Kenya

BUSINESS

|
Image: By BiztechAfrica
Huawei sales spike in Kenya

By Carole Kimutai, Nairobi, Kenya

Global ICT firm Huawei says it is seeing ‘phenomenal’ sales in Kenya as the smartphone market in that country gains traction.

Huawei says it has sold 130,000 IDEOS smartphones in Kenya since they were launched there in September 2010. 

Huawei Devices, whose new slogan is “let’s simply share”, was the first company to introduce IDEOS - an affordable smart phone - in the Kenyan market. According to market research, there has been an increase in smart phones sales in the past one year in Kenya as a result of increased demand by mobile phone users seeking more from their mobile phones. 

According to quarter three statistics from the Kenya Audience Research Foundation conducted by media research company Synovate, mobile phones come second to radios as a preferred media. From a sample population of 8,504, 88% of the people interviewed had used a mobile phone in the last seven days compared to 93% for radio.

Commenting on the sales, Huawei CEOHerman He said: “The phenomenal sales witnessed are as a result of intensive marketing campaign on the multimedia offering that comes with a smart phone. The rapid technological changes and increased mobile internet use across the globe has also led to the high demand and uptake for smart phones. Through this Huawei has ensured that everyone has access to smart phones at a reasonable price while ensuring they are user friendly.”

In order to leverage on this trend, Huawei in Kenya has set aside a marketing budget of KSh. 100 million (USD 1.05 million) for 2012.  “We will be introducing the Huawei Vision, Huawei Honour and the Media pad, which are expected to rake in more revenue for the company,” says He.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

Kenyan SACCOS riding on innovation to attract customers

As confidence in mainstream banks remains low due to prohibitive interest rates, customers are embracing Savings and Credit Cooperatives (SACCO) as an alternative. Read More

BITC invites ICT investors

The Botswana Investment and Trade Centre (BITC) is casting its net wide to appeal to players in the Information Technology sector to invest in the country. Read More

Yudala ‘an unstoppable movement’, says Zinox chief

Yudala VP Stanley Uzoechina, Access Bank CEO Herbert Wigwe and Zinox CEO Leo Stan-Ekeh The opening of Yudala outlets, combining an online shopping platform with retail stores, has been described as a game-changer in Nigeria. Read More

Travelport, TTS sign reseller agreement for Africa, Middle East and Asia Pacific region

Travelport and TTS have signed a sales and distribution agreement for TTS products in the Africa, Middle East, and Asia Pacific regions. Read More

Airbnb to expand further across Africa

Airbnb, the world’s leading community-driven hospitality company, announced that its CEO, Brian Chesky will attend GES 2015 to meet with entrepreneurs from around the world and explore the sharing economy’s impact and expansion, particularly on the African continent - which represents a huge opportunity for the company.  Read More

What African entrepreneurs want

On the eve of U.S. President Barack Obama’s visit to Kenya for the Global Entrepreneurship Summit, GeoPoll, the Global Entrepreneurship Network, and the U.S. State Department have released a survey of 1,000 business owners throughout sub-Saharan Africa on entrepreneurship in their countries. Read More

ISON eyes 25,000 jobs, $400m in Nigeria

Pravin Kumar ISON Group has projected the creation of 25,000 new jobs and $400 million revenue within space of one or two years in Nigeria. Read More

NEC invests in XON to accelerate regional African growth

NEC Europe, a wholly owned subsidiary of NEC Corporation, has invested in XON, the sub-Sahara African ICT group, and the two organisations will have an integrated market approach that will combine their local expertise in the region to provide greater sales coverage in the sub-Sahara African market. Read More

Orange, Airtel in talks on acquisitions

Orange and Bharti Airtel International (Netherlands) BV, have entered into an exclusive agreement to explore the possible acquisition by Orange of four Airtel subsidiaries.  Read More

Equitel seeks a share of Kenya’s lucrative telco market

Equity Bank’s subsidiary, Finserve Africa, has launched Equitel, a new mobile payment and banking platform for its customers, which officially brings to the fore the convergence between mobile and banking services in Kenya. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Kenyan SACCOS riding on innovation to attract customersKenyan SACCOS riding on innovation to attract customers

As confidence in mainstream banks remains low due to prohibitive interest rates, customers are embracing Savings and Credit Cooperatives (SACCO) as an alternative.

IN DEPTH

As curtain falls on MDGs, what next?As curtain falls on MDGs, what next?

Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.