Huawei sales spike in Kenya
BUSINESSBy BiztechAfrica - Dec. 12, 2011, 12:44 p.m.
By Carole Kimutai, Nairobi, Kenya
Global ICT firm Huawei says it is seeing ‘phenomenal’ sales in Kenya as the smartphone market in that country gains traction.
Huawei says it has sold 130,000 IDEOS smartphones in Kenya since they were launched there in September 2010.
Huawei Devices, whose new slogan is “let’s simply share”, was the first company to introduce IDEOS - an affordable smart phone - in the Kenyan market. According to market research, there has been an increase in smart phones sales in the past one year in Kenya as a result of increased demand by mobile phone users seeking more from their mobile phones.
According to quarter three statistics from the Kenya Audience Research Foundation conducted by media research company Synovate, mobile phones come second to radios as a preferred media. From a sample population of 8,504, 88% of the people interviewed had used a mobile phone in the last seven days compared to 93% for radio.
Commenting on the sales, Huawei CEOHerman He said: “The phenomenal sales witnessed are as a result of intensive marketing campaign on the multimedia offering that comes with a smart phone. The rapid technological changes and increased mobile internet use across the globe has also led to the high demand and uptake for smart phones. Through this Huawei has ensured that everyone has access to smart phones at a reasonable price while ensuring they are user friendly.”
In order to leverage on this trend, Huawei in Kenya has set aside a marketing budget of KSh. 100 million (USD 1.05 million) for 2012. “We will be introducing the Huawei Vision, Huawei Honour and the Media pad, which are expected to rake in more revenue for the company,” says He.
MORE BUSINESS NEWS
Axiologix completes acquisition of iWorld ServicesAxiologix has completed the acquisition of iWorld Services, which delivers retail and wholesale VoIP services, products, and advanced web applications and software tools targeting high growth emerging markets. Read More
African economies on growth curve: reportIn contrast to the rest of the world’s sluggish progress, African economies stand out for their high rates of growth and the effusive confidence they inspire, according to a new report. Read More
NITRA seeks collaboration with regulator, operatorsThe Nigerian Information Technology Reporters Association has called on the industry regulators and ICT players to partner with the association to strengthen industry. Read More
BT accelerates African growthBT has announced a new phase of investments into the rapidly growing economies of Asia Pacific, Turkey, the Middle East and Africa (AMEA) with the objective of accelerating its expansion in high growth markets. Read More
Flexenclosure delivers turnkey data centre to AngolaFlexenclosure has received a large order from ACS Angola Comunicações e Sistemas, one of Angola’s main suppliers of IT solutions and corporate network connectivity. Read More
A new approach to outsourcing in the changed economyIn a newly shaped landscape, a new set of challenges emerges for outsourcing service providers, says T-Systems. Read More
Energy finds in Africa highlight shifts in sector - DHL reportThe recent oil and gas finds in Africa will continue to have a positive impact on local economies, if local African suppliers, service providers and other businesses are geared up to service this growth. Read More
African Large Format Printer market declinesThe large format printer (LFP) market in Central and Eastern Europe, the Middle East, and Africa (CEMA) region declined 10.7% in volume and 5.1% in value year on year in the first half of 2013, says IDC. Read More
BIH sets up First Steps Venture CentreThe Botswana Innovation Hub has officially opened its First Step Ventures Centre, focusing on tech start-ups. Read More
FEATURED STORYGaming app introduces investors to trading
A new virtual stock market app is equipping would-be investors with the skills they need to trade.
BEST READ NEWS
IN DEPTHText messaging makes mama mbogas’ lives easier
Innovative students have initiated a programme using text messaging, to aggregate demand and save money for Nairobi’s ‘mama mboga’ vegetable sellers.