Ghana farmers get SMS info service

VALUE ADDED SERVICES

|
Image: By Esoko
Ghana farmers get SMS info service

MTN Ghana has launched the MTN/Esoko M-Agric Service, aimed at providing agricultural information in the form of SMS alerts to its customers.

The service will provide information on farming and agric produce through the short code 1900 at a cost of 8p per text. Customers can request for information such as produce price alerts, bids and offers, and news and advisories, using the short code. Other services available on the platform include, inventory counts and transport information.

MTN is sponsoring the training of 500 farmers on the use and benefits of the Esoko Information Product. These farmers will also enjoy free SMS subscription to Esoko’s market information for one year.

This initiative provides a platform for famers and agricultural enterprises to interact with their customers through the mobile phone.  

Launching the service, the Corporate Services Executive of MTN, Mrs. Cynthia Lumor, expressed the telecom giant’s excitement at being part of a project which demonstrates MTN’s commitment to innovation and the provision of world class telecom services to Ghanaians.

“We at MTN are very excited to partner Esoko on this project to make available to our valued customers relevant and up to date information related to farming. This is aimed at enriching the lives of our customers by providing them unlimited access to agricultural information,” she said.

She expressed the hope that the project would further boost the growth of the agricultural industry, described as the backbone of economic development of Ghana.

Esoko is an agricultural market information platform created to respond to the ever increasing cellular services in Africa which is managed on the web and delivered via mobile.  Individuals, agri-business, government and projects can use Esoko to collect and send out market data using simple text messaging. The platform provides automatic and personalized price alerts, buy and sell offers, bulk SMS messaging, stock counts and SMS polling.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

Safaricom launches M-PESA mobile financial journal

Safaricom has announced the launch of M-Ledger, an Android based application that provides subscribers on the company’s network with a simple and easy to use financial journal to track and monitor their M-PESA transactions.  Read More

Airtel, Access Bank strike Access Money deal

Access Bank Plc has collaborated one of Nigeria’s leading telcos, Airtel to develop and launch a new mobile money service. Read More

Microsoft, Opera Software to extend Opera Mobile Store to more Nokia phones

Opera Mobile Store will replace Nokia Store as the default app store for Nokia feature phones, Symbian and Nokia X smartphones, following an agreement between Opera Software and Microsoft. Read More

Mobile transaction users to hit 2bn by 2017

A new report from Juniper Research has found that just over 2 billion mobile phone or tablet users will make some form of mobile commerce transaction by the end of 2017, up from 1.6 billion this year. Read More

Zero-rating key to customer acquisition - Airtel Africa

Making OTT services such as Facebook and WhatsApp available for free on mobile networks - or so-called “zero-rating” - is a key part of customer acquisition, according to Willie Ellis, head of products and innovation at Airtel Africa. Read More

Airtel to offer insurance cover for iPhone 6 and iPhone 6 Plus

Airtel has announced that it will offer a 2-year insurance cover to its customers who purchase iPhone 6 and iPhone 6 Plus in any of its designated outlets in Kenya.   Read More

EcoCash-Western Union link up

The Western Union Company, a leader in global payment services, and Zimbabwe’s leading mobile money service provider, Econet Wireless, have teamed up to offer consumers fast and reliable international money transfers. Read More

Mobile money services must innovate to be sustainable - Tigo

Mobile money services must continually be innovating if they are to make their business sustainable in the long-run, according to Diego Gutierrez, general manager of Tigo Tanzania. Read More

Mobile money operators must take holistic approach – panel

Companies launching mobile money services were urged by panelists at AfricaCom in Cape Town to approach the market strategically and holistically if they are to be sustainable.   Read More

Ericsson supports Tigo Mobile Wallet in Senegal

Ericsson has announced that Tigo Senegal has launched Tigo Cash service based on the Ericsson Wallet Platform Solution.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

GSMA: half a billion mobile subscribers in SSA by 2020GSMA: half a billion mobile subscribers in SSA by 2020

The number of unique mobile subscribers in Sub-Saharan Africa will pass the half billion mark in 2020, says a new GSMA report.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

Leading through volatility in Africa

For the businesses that are prepared to face the storm and manage the volatility afflicting the continent, there are still huge rewards to be had from doing business ...