Ghana farmers get SMS info service
VALUE ADDED SERVICES| Dec. 20, 2011, 7:09 a.m.
MTN Ghana has launched the MTN/Esoko M-Agric Service, aimed at providing agricultural information in the form of SMS alerts to its customers.
The service will provide information on farming and agric produce through the short code 1900 at a cost of 8p per text. Customers can request for information such as produce price alerts, bids and offers, and news and advisories, using the short code. Other services available on the platform include, inventory counts and transport information.
MTN is sponsoring the training of 500 farmers on the use and benefits of the Esoko Information Product. These farmers will also enjoy free SMS subscription to Esoko’s market information for one year.
This initiative provides a platform for famers and agricultural enterprises to interact with their customers through the mobile phone.
Launching the service, the Corporate Services Executive of MTN, Mrs. Cynthia Lumor, expressed the telecom giant’s excitement at being part of a project which demonstrates MTN’s commitment to innovation and the provision of world class telecom services to Ghanaians.
“We at MTN are very excited to partner Esoko on this project to make available to our valued customers relevant and up to date information related to farming. This is aimed at enriching the lives of our customers by providing them unlimited access to agricultural information,” she said.
She expressed the hope that the project would further boost the growth of the agricultural industry, described as the backbone of economic development of Ghana.
Esoko is an agricultural market information platform created to respond to the ever increasing cellular services in Africa which is managed on the web and delivered via mobile. Individuals, agri-business, government and projects can use Esoko to collect and send out market data using simple text messaging. The platform provides automatic and personalized price alerts, buy and sell offers, bulk SMS messaging, stock counts and SMS polling.
MORE VALUE ADDED SERVICES NEWS
Apollo Hospitals, Airtel seal telemedicine dealTwo Indian giants, Apollo Hospitals and Airtel Nigeria, have struck a deal designed to bring affordable health care to Nigerians and Airtel’s Premier customers. Read More
Millicom partners Deezer to bring Tigo Music to 5 African marketsTelecoms and media firm Millicom has announced an extension of its partnership with music streaming service Deezer to take its Tigo Music service to five markets in Africa. Read More
Airtel Money offers KRA mobile tax payment servicesBharti Airtel has partnered with the Kenya Revenue Authority (KRA) to offer Kenyan citizens an opportunity to pay their taxes through Airtel Money. Read More
Embracing mCommerceThere’s a word on the lips of everyone in the know these days, and that word is “mCommerce”, says Red & Yellow. Read More
Airtel Money launches new partnership with MOGASAirtel Uganda and MOGAS have officially unveiled their new partnership that allows customers to pay for any MOGAS products and services using Airtel Money at their 38 stations across Uganda. Read More
Econet launches Connected Car serviceEconet has launched yet another revolutionary product branded the Econet Connected Car. Read More
Tigo cash trains over 2,000 agentsAs part of efforts to scale up mobile financial services, particularly in the informal sector, mobile network operator, Tigo is training over 2,000 agents in its award-winning mobile money service, Tigo Cash. Read More
Airtel Money to launch cross border money transfer service across East AfricaBharti Airtel has announced plans to launch a cross border money transfer product in East Africa. This is a first in market initiative across Africa and will enable Airtel Money customers to send, receive and withdraw money from their Airtel Money wallets. Read More
MTN set to support money transfers between Rwanda and UgandaMTN Uganda is partnering with MTN Rwanda to deliver cross border transactions between the two countries. Read More
Former Kampala mayor demands UGX8bn from MTN UgandaMTN Uganda has found itself in protracted lawsuit involving copyrights on caller tunes in a case whose outcome could set a precedent for similar scenarios in future. Read More
FEATURED STORYGrowing African focus on data security
Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.
COMPANY NEWSVMware reports third quarter 2014 results
VMware, the global leader in virtualization and cloud infrastructure, today announced Year-over-Year Revenue Growth of 18% to $1.52 Billion in its financial results for the third quarter ...