Galaxy S3 extends Samsung’s lead over Apple

MOBILE

|
Image: By BiztechAfrica
Galaxy S3 extends Samsung’s lead over Apple

Data from mobile analyst firm Juniper Research shows Samsung has taken a sizeable lead in the smartphone market in terms of unit shipments.

In the second quarter of 2012, the company estimates Samsung shipped 52.1 million smartphones, just over double the number shipped by its leading rival, Apple – 26.0 million. The Korea-based company has also doubled its lead over Apple quarter-on-quarter, with its flagship Galaxy S3 playing a key role, having achieved sales of 10 million in June. However, with consumers waiting for the next iPhone expected later in the year, Apple will undoubtedly narrow the gap, Juniper says.

While the Galaxy S3 has been a phenomenal success, Samsung has leveraged its global brand strength and the popularity of the Android OS to drive sales of smartphones in all price tiers. RIM (with 7.4 million smartphones shipped in Q2) continues to struggle to cope with the transition to the touchscreen era and an OS which lacks the user base to attract developers, and Nokia (10.2 million) is yet to show any clear indication it is benefitting from the switch to Windows Phone 7, with its hopes riding on Windows 8.

Meanwhile Samsung’s Android competitors continue to fall short, with the resources needed to compete with Samsung’s marketing push halting HTC’s early promise (11.6 million) and Motorola, distracted by the Google acquisition, lacking a strong presence in Western Europe.

The company believes that Sony has the strongest potential with Daniel Ashdown, Research Analyst at Juniper Research noting: “Sony should be doing better: it, like Samsung, has a global name and the Xperia brand is well-established but its marketing and products have been disappointing so far.”

With Samsung’s Galaxy products hitting all price points, and another smash hit in the flagship Galaxy S range, Apple has extended its back catalogue, continuing to sell legacy iPhones at lower price points.

While the iPhone 4S added a new killer feature, Siri, the next iPhone will need something of a similar magnitude, particularly if the device retains the 3.5-inch display size, which is now dwarfed by the Galaxy S3 (4.8-inch) and other high-end smartphones. Overall, the smartphone market continues to go from strength-to-strength, with the analyst firm estimating that 132.9 million shipped in Q2 2012 – up from 105.2 million a year ago.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

MTN Uganda receives US$100 000 towards community projects

MTN Group today recognised employees in Uganda for their selflessness and dedication towards improving the lives of ordinary people, including the blind, as part of this year’s 21 Days of Y’ello Care campaign, a popular employee volunteer initiative in MTN markets. Read More

Airtel partners with UNESCO for youth IT training in Gabon

Bharti Airtel has unveiled a new training programme to impart new technological skills to thousands of youth in Gabon in partnership with United Nations Educational, Scientific and Cultural Organization (UNESCO). Read More

Samsung donates 3,000 smartphones in support of the fight against Ebola

Samsung Electronics Co will donate 3,000 smartphones, worth about USD 1 million, to support the ongoing fight against Ebola. Read More

Tigo gives customers free 250MB data on Alcatel smartphones

Tigo Ghana is giving away free 250MB data and 60 minutes' talk time per month for a year to customers who purchase the latest Alcatel Pixi 2 handset. Read More

Huawei joins Vodafone to bolster E-learning in refugee camp

Huawei has come out in support of an initiative to supply over 18,000 refugee students in Africa’s largest refugee camp, Dadaab in Kenya, with tablet PCs for education. Read More

SA author writes acclaimed novel using BlackBerry smartphone

A South African businessman and author has written an entire novel using his smartphone. Read More

Blu Telecommunications partners Huawei on 4G LTE network

Blu Telecommunications, a Ghanaian owned and managed telecommunications company deploying ultra-fast 4G LTE network ,will partner Huawei Technologies to provide a wide range of telecommunications services using 4G LTE technology. Read More

Airtel Malawi launches US$35,000 Musical Competition

Airtel Malawi has launched a K14 million (US$34,508.26) mobile music competition which will be conducted in a partnership with Trace Music Star and international music super star Akon. Read More

UNHCR, Safaricom to take tablets to Dadaab refugees

The United Nations Refugee Agency (UNHCR), Vodafone Foundation and Safaricom, have announced a partnership to bring transformative mobile-based education programmes to pupils at 13 schools in one of the world's largest refugee camps. Read More

Tigo Ghana connects Domestic Violence Secretariat

Tigo Ghana has provided ICT services to connect the Domestic Violence Secretariat of the Ministry of Gender, Children and Social Protection to enable them to carry out their work in a more relaxed and digitally-friendly way.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Growing African focus on data securityGrowing African focus on data security

Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.