Galaxy S3 extends Samsung’s lead over Apple

MOBILE

|
Image: By BiztechAfrica
Galaxy S3 extends Samsung’s lead over Apple

Data from mobile analyst firm Juniper Research shows Samsung has taken a sizeable lead in the smartphone market in terms of unit shipments.

In the second quarter of 2012, the company estimates Samsung shipped 52.1 million smartphones, just over double the number shipped by its leading rival, Apple – 26.0 million. The Korea-based company has also doubled its lead over Apple quarter-on-quarter, with its flagship Galaxy S3 playing a key role, having achieved sales of 10 million in June. However, with consumers waiting for the next iPhone expected later in the year, Apple will undoubtedly narrow the gap, Juniper says.

While the Galaxy S3 has been a phenomenal success, Samsung has leveraged its global brand strength and the popularity of the Android OS to drive sales of smartphones in all price tiers. RIM (with 7.4 million smartphones shipped in Q2) continues to struggle to cope with the transition to the touchscreen era and an OS which lacks the user base to attract developers, and Nokia (10.2 million) is yet to show any clear indication it is benefitting from the switch to Windows Phone 7, with its hopes riding on Windows 8.

Meanwhile Samsung’s Android competitors continue to fall short, with the resources needed to compete with Samsung’s marketing push halting HTC’s early promise (11.6 million) and Motorola, distracted by the Google acquisition, lacking a strong presence in Western Europe.

The company believes that Sony has the strongest potential with Daniel Ashdown, Research Analyst at Juniper Research noting: “Sony should be doing better: it, like Samsung, has a global name and the Xperia brand is well-established but its marketing and products have been disappointing so far.”

With Samsung’s Galaxy products hitting all price points, and another smash hit in the flagship Galaxy S range, Apple has extended its back catalogue, continuing to sell legacy iPhones at lower price points.

While the iPhone 4S added a new killer feature, Siri, the next iPhone will need something of a similar magnitude, particularly if the device retains the 3.5-inch display size, which is now dwarfed by the Galaxy S3 (4.8-inch) and other high-end smartphones. Overall, the smartphone market continues to go from strength-to-strength, with the analyst firm estimating that 132.9 million shipped in Q2 2012 – up from 105.2 million a year ago.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

African wireless to benefit from Fortinet’s Meru acquisition

Enterprises looking to boost their wireless network security, capacity and control are set to benefit from Fortinet’s pending acquisition of Meru Networks, says the Fortinet Africa team. Read More

BlackBerry makes $137m from software, technology licensing in 3 months

BlackBerry Limited this week reported its financial results for the three months ended May 3 this year, showing earnings of $137 million from software and technology licensing revenue. Read More

Broadband a GDP enabler: MainOne

Broadband has a key role to play as an enabler to increase employment and grow GDP, MainOne CEO Funke Opeke told the recent Commonwealth Broadband Forum held in Abuja. Read More

BICS reports explosion in LTE roaming

BICS, a global wholesale carrier for voice, mobile data and capacity services, says it has witness a rapid increase in LTE roaming traffic over its market-leading IPX network.  Read More

BlackBerry Leap launched in Nigeria

BlackBerry Limited has launched its latest device, the BlackBerry Leap, in Nigeria.  Read More

Late night mobile car searches skyrocket in Ghana

80% of new car customers and almost 100% of used car customers begin their car shopping experience online, often late in the evening via mobile, says online vehicle marketplace Carmudi.  Read More

Smile Communications selects Ericsson for 4G/LTE managed service

Ericsson is to manage operations and maintenance for Smile Communications in Nigeria, Tanzania, Uganda and Democratic Republic of Congo. Read More

Airtel names Yaya Toure as new brand ambassador

Bharti Airtel Africa has announced Yaya Touré as the new African face for its upcoming continental campaign.   Read More

Q1 mobile subscriptions in Africa hit 910m

In Q1 of this year, total number of new mobile subscriptions in Africa moved up to about 910 million including 21 million new subscriptions, the latest Ericsson Mobility Report has shown.   Read More

Infinix Mobility showcases Zero 2 smartphone in Nigeria

A leader in the manufacturing of trendy smartphones, Infinix Mobility Limited, has unveiled the Infinix Zero 2 smartphone into the Nigerian market. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

IHS plans to inject fresh $500m to grow capacityIHS plans to inject fresh $500m to grow capacity

Mohammed Darwish, managing director of IHS Towers, says the firm will soon inject another $500million into the business after raising some $2.5billion to finance expansion drives. Darwish spoke with biztecafrica.com in Lagos.

IN DEPTH

As curtain falls on MDGs, what next?As curtain falls on MDGs, what next?

Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.