Galaxy S3 extends Samsung’s lead over Apple

MOBILE

|
Image: By BiztechAfrica
Galaxy S3 extends Samsung’s lead over Apple

Data from mobile analyst firm Juniper Research shows Samsung has taken a sizeable lead in the smartphone market in terms of unit shipments.

In the second quarter of 2012, the company estimates Samsung shipped 52.1 million smartphones, just over double the number shipped by its leading rival, Apple – 26.0 million. The Korea-based company has also doubled its lead over Apple quarter-on-quarter, with its flagship Galaxy S3 playing a key role, having achieved sales of 10 million in June. However, with consumers waiting for the next iPhone expected later in the year, Apple will undoubtedly narrow the gap, Juniper says.

While the Galaxy S3 has been a phenomenal success, Samsung has leveraged its global brand strength and the popularity of the Android OS to drive sales of smartphones in all price tiers. RIM (with 7.4 million smartphones shipped in Q2) continues to struggle to cope with the transition to the touchscreen era and an OS which lacks the user base to attract developers, and Nokia (10.2 million) is yet to show any clear indication it is benefitting from the switch to Windows Phone 7, with its hopes riding on Windows 8.

Meanwhile Samsung’s Android competitors continue to fall short, with the resources needed to compete with Samsung’s marketing push halting HTC’s early promise (11.6 million) and Motorola, distracted by the Google acquisition, lacking a strong presence in Western Europe.

The company believes that Sony has the strongest potential with Daniel Ashdown, Research Analyst at Juniper Research noting: “Sony should be doing better: it, like Samsung, has a global name and the Xperia brand is well-established but its marketing and products have been disappointing so far.”

With Samsung’s Galaxy products hitting all price points, and another smash hit in the flagship Galaxy S range, Apple has extended its back catalogue, continuing to sell legacy iPhones at lower price points.

While the iPhone 4S added a new killer feature, Siri, the next iPhone will need something of a similar magnitude, particularly if the device retains the 3.5-inch display size, which is now dwarfed by the Galaxy S3 (4.8-inch) and other high-end smartphones. Overall, the smartphone market continues to go from strength-to-strength, with the analyst firm estimating that 132.9 million shipped in Q2 2012 – up from 105.2 million a year ago.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Safaricom to lower Kenya - Rwanda roaming rates

Safaricom has announced that it is set to lower the cost of calls and roaming rates between Kenya and Rwanda, with effect from the 1st of October 2014. Read More

Hunt on for Africa’s music talent

Bharti Airtel has partnered with TRACE Music Star and global recording icon Akon to roll out what it describes as the largest mobile musical competition in Africa. Read More

Blu Telecommunication unveils Founders Campaign at Accra Mall

Blu Telecommunication, one of three companies authorised by the National Communications Authority to provide 4G internet services in Ghana, is gearing up for launch.  Read More

Mobile telephony makes inroads into rural DRC

Mobile telephony continues to make its way – slowly but triumphantly – into the rural areas of the Democratic Republic of Congo (DRC). Read More

Zim moots new taxes on telecoms

Zimbabwe’s Minister of Finance and Economic Development, Hon. PA Chinamasa, has proposed new taxes on airtime, data and handset costs among moves to raise additional revenue. Read More

Samsung opens three retail outlets in Abuja

Samsung Electronics West Africa, in partnership with accredited local partners, has stepped up its nationwide market expansion drive in Nigeria with the opening of three more direct-to-consumer stores in Abuja. Read More

Microsoft urges SON to act on fake imports

Microsoft has expressed dissatisfaction over the influx of fake and substandard mobiles into Nigeria. Read More

Vodafone Icons Remix holds final auditions in Accra

Ghana’s capital city, Accra, came to a standstill when the final audition of the Vodafone Icon Remix edition hit town.  Read More

STK Accessories expands in Nigeria

STK Accessories has announced further success in Nigeria with the launch of four product lines on Jumia.com. This latest announcement follows the brand’s launch with Sapphire distribution earlier this year. Read More

Samsung showcases biometric scanner-enabled Galaxy Tab S

Samsung Electronics has announced the availability of its new flagship tablet, the Galaxy Tab S, in Nigeria.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

MFarmer SMS redefines market access for Ugandan farmersMFarmer SMS redefines market access for Ugandan farmers

Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures. 

IN DEPTH

iProcure delivers inputs to farmers’ doorsteps using ICTsiProcure delivers inputs to farmers’ doorsteps using ICTs

An innovation dubbed iProcure is already being used by several agro input firms which are now relying on it to distribute their products to farmers. 

COMPANY NEWS

Schneider Electric signs exclusive off-grid solar distribution agreement with Zimbabwean firm

Schneider Electric has announced the signing of an exclusive agreement with Samansco, a Zimbabwean renewable energy, back-up power and appropriate technology company.

SAP Innovation Helps The Global Fund Fight AIDS, TB and Malaria in Africa

Extending a longstanding partnership, SAP is a founding member of The Global Fund’s new Innovation Coalition to support disease prevention and treatment.