FirstBank launches Loop lifestyle app

By Kokumo Goodie, Lagos, Nigeria

Nigeria’s leading lender, FirstBank of Nigeria, has introduced Loop, a lifestyle app delivering premium content to customers’ mobile phones.

The bank said the innovative new service would give customers access to the latest articles and videos across a wide variety of categories, including tech & gadgets; life & travel; the economy; local news; luxury goods; business; health; sports; entertainment and shopping.

“Loop provides our customers with up-to-date information on the latest news and lifestyle trends. Loop ensures that our customers are the first to know about the topics and events that matter most to them. This is another way that FirstBank puts our customers first; we are an active partner in their fast-paced and constantly evolving lives,” an official of the bank explained during the media unveiling of the app in Lagos.

He said users could customise their Loop feed, choosing from a broad range of international and local content providers such as Bloomberg, ESPN, Viacom and Reuters. “This ensures that customers only receive content that they are interested in which would be relevant to their lifestyle. This is premium content that users would ordinarily have to pay for or subscribe to. We are offering it to our customers absolutely free,” the lender said, adding that it is easy to use as Loop sits right on users’ phones, giving them one-touch access to a world of information, entertainment and lifestyle content.

“Loop is easy to download and easy to navigate; the app brings all the content the user wants in one place. Loop is currently available on the Android platform and can be downloaded from the Google Play store. It will be available on all mobile platforms in the near future, FirstBank said, adding that as an added value provisioning, Loop would also give customers access to special offers and discounts from a broad range of travel, hospitality, retail and lifestyle partners.

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