First Distribution aims to make KEMP Technologies the No1 server load balancer brand in SA
INDUSTRY| Sept. 10, 2012, 7:21 a.m.
KEMP Technologies, a global manufacturer of server load balancers and application delivery controllers, has appointed First Distribution to engage the Southern African market and establish the brand.
First Distribution is an established broad-based distributor of premium IT solutions to the Southern African market. It will leverage off its experience within highly strategic areas of ICT to entrench the KEMP product brand.
KEMP Technologies manufactures a globally-recognised range of server load balancers and application delivery controllers. The company’s solutions ensure high availability of server and application resources, as well as optimisation and scalability of mission critical applications.
The company’s server load balancers are approved by Microsoft for use with MS Exchange, Lync, Sharepoint and Terminal Services. The range comprises both hardware appliances and virtual (software) appliances which can run on VMware and Hyper-V and can be used for load balancing any kind of server/application.
KEMP’s products are used to guarantee high availability and optimise user experience and performance in private and public sector organisations of varying sizes, from medium-sized organisations to large enterprises.
The increase in web-based applications and the growth in the average number of servers in an organisation are all contributing to the importance and need for server load balancing to ensure optimum performance and high availability of services.
The company has identified the Southern African marketplace as a rapidly developing area of opportunity and one that continues to appreciate the value inherent within business-building ICT solutions.
KEMP Technologies has appointed First Distribution to engage the local market and help grow the brand.
Phil Thersby, KEMP Product Manager at First Distribution, says the company has adopted a multi-faceted strategy to grow and entrench the KEMP brand.
“We are seeing a shift towards customers wanting value-for-money within these virtual hosted environments, which is understandable in today's economic environment. This is something which the KEMP product portfolio clearly provides,” says Thersby.
First Distribution also emphasises the value of one-to-one meetings with prospective KEMP clients.
“We're aided in these meetings by the fact that many of our leads come via the KEMP website and people already know what the KEMP products do and how they are utilised, which makes our job a lot easier. We also keep an eye on cyberspace and contribute where we can - a lot of 'unofficial' marketing for KEMP is done on blogs where 'product champions' promote the values of the brand,” he adds.
Paul Luff, Sales Manager at KEMP Technologies, is confident that the partnership will achieve the objectives of building awareness of the brand and developing an accurate, sustainable and effective local market profile by building long- term partnerships with resellers and integrators in the SA ICT channel
“KEMP is differentiated not only by the quality of its solutions, but also by the fact that unlike competitors, the company has the resources and expertise to accommodate and help first-time buyers and small-to-medium sized operators. This segment of the market was previously neglected in terms of load balancing vendors. Our value proposition is strong, can be identified with by the local market and we have a tier one distribution company that we know we can rely on to generate channel business effectively,” says Luff.
MORE INDUSTRY NEWS
BICS blocks over 10m fraudulent call attempts with FraudGuard in 2016BICS, a global wholesale carrier for voice, mobile data and capacity services says its crowdsourcing fraud prevention platform, FraudGuard, detected and blocked more than 10 million fraudulent call attempts on its customers’ networks during the first quarter of 2016. Read More
Samsung elevates Mobile Phone picture quality with new image sensorSamsung Electronics South Africa, a world leader in advanced semiconductor technology, announced its newest 12 megapixel (Mp) image sensor for smartphones, which will elevate the quality of mobile phone pictures. Read More
R&M and FNT Collaborate to Launch Comprehensive Solution for Data Centre Cable Management in MEAReichle & De-Massari (R&M) and FNT Software have unveiled their joint solution for data centre cable management. Read More
Airtel Ghana educated media on data bundles and notificationsAirtel has held a sensitization workshop for representatives from leading media houses to educate them on Airtel’s data bundles and notification systems in place to alert customers when their data bundles are getting exhausted. Read More
Riverbed helps Engen centralize remote and branch office ITRiverbed Technology, the application performance company, has announced that global energy company Engen is using Riverbed solutions to centralize Remote and Branch Office (ROBO) IT, and improve productivity, back-up and data security across its multi-national organization. Read More
Carlson Wireless announces first chipset-based White Space RadioCarlson Wireless Technologies, Inc., a global leader in TV White Space (TVWS) technology, is introducing its third generation TVWS chip module, the Picasso Gen3, to the global market. Read More
Ingenico Group deploys cashless revenue collection solution in KenyaIngenico Group, the global leader in seamless payment, in partnership with Kenyan firm Tracom, has deployed a Revenue Collection solution in the County of Nyeri in Kenya. Read More
Eaton Launches Mobile Tech Day to Drive Growth in South AfricaPower Management Company Eaton today launched its first ever South Africa Mobile Tech Day, a month long exhibition to showcase the company’s solutions in commercial construction. Read More
T-Systems announces the HANA Migration Factory for AfricaT-Systems has released a set of SAP HANA migration services and tools, known as The Migration Factory, to give companies the ability to transform their landscape at a fixed cost and fixed duration on premise or in the cloud. Read More
Argility adds Open Virtual Desktop (OVD) capability to its range of expertiseDigital transformation specialist Argility has signed a strategic partnership with OpenSector (Pty) Ltd., Inuvika’s distribution partner for Africa. Read More
FEATURED STORYGovernment should encourage youths in ICT early
Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.
COMPANY NEWSResolving the data centre disconnect
The disconnect between virtualised applications and physical storage is costing businesses time and money.Separating the attack that matters from the noise
It has almost become the norm for a business to be compromised by a security attack. The emphasis today is thus more on how a business responds ...