First Distribution aims to make KEMP Technologies the No1 server load balancer brand in SA
INDUSTRY| Sept. 10, 2012, 7:21 a.m.
KEMP Technologies, a global manufacturer of server load balancers and application delivery controllers, has appointed First Distribution to engage the Southern African market and establish the brand.
First Distribution is an established broad-based distributor of premium IT solutions to the Southern African market. It will leverage off its experience within highly strategic areas of ICT to entrench the KEMP product brand.
KEMP Technologies manufactures a globally-recognised range of server load balancers and application delivery controllers. The company’s solutions ensure high availability of server and application resources, as well as optimisation and scalability of mission critical applications.
The company’s server load balancers are approved by Microsoft for use with MS Exchange, Lync, Sharepoint and Terminal Services. The range comprises both hardware appliances and virtual (software) appliances which can run on VMware and Hyper-V and can be used for load balancing any kind of server/application.
KEMP’s products are used to guarantee high availability and optimise user experience and performance in private and public sector organisations of varying sizes, from medium-sized organisations to large enterprises.
The increase in web-based applications and the growth in the average number of servers in an organisation are all contributing to the importance and need for server load balancing to ensure optimum performance and high availability of services.
The company has identified the Southern African marketplace as a rapidly developing area of opportunity and one that continues to appreciate the value inherent within business-building ICT solutions.
KEMP Technologies has appointed First Distribution to engage the local market and help grow the brand.
Phil Thersby, KEMP Product Manager at First Distribution, says the company has adopted a multi-faceted strategy to grow and entrench the KEMP brand.
“We are seeing a shift towards customers wanting value-for-money within these virtual hosted environments, which is understandable in today's economic environment. This is something which the KEMP product portfolio clearly provides,” says Thersby.
First Distribution also emphasises the value of one-to-one meetings with prospective KEMP clients.
“We're aided in these meetings by the fact that many of our leads come via the KEMP website and people already know what the KEMP products do and how they are utilised, which makes our job a lot easier. We also keep an eye on cyberspace and contribute where we can - a lot of 'unofficial' marketing for KEMP is done on blogs where 'product champions' promote the values of the brand,” he adds.
Paul Luff, Sales Manager at KEMP Technologies, is confident that the partnership will achieve the objectives of building awareness of the brand and developing an accurate, sustainable and effective local market profile by building long- term partnerships with resellers and integrators in the SA ICT channel
“KEMP is differentiated not only by the quality of its solutions, but also by the fact that unlike competitors, the company has the resources and expertise to accommodate and help first-time buyers and small-to-medium sized operators. This segment of the market was previously neglected in terms of load balancing vendors. Our value proposition is strong, can be identified with by the local market and we have a tier one distribution company that we know we can rely on to generate channel business effectively,” says Luff.
MORE INDUSTRY NEWS
Ericsson launches Wi-Fi calling for multi-deviceEricsson recently announced the addition of a new functionality, Wi-Fi calling for multi-device, to the existing Ericsson Wi-Fi calling solution. Read More
Cohesive Networks’ customers secure complex networks across cloud environmentsAfrican SMS provider MTech Communications has connected national and trans-national telecom carriers across the cloud with secure overlay networks. MTech built the solution with no dedicated physical infrastructure with Cohesive Networks’ cloud-class security and networking software, allowing a remarkably cost effective integration service. Read More
WD expands performance level desktop hard drives to 6 TBWD, a Western Digital company and leader in hard drives, has announced the expansion of its award-winning WD Black line of performance hard drives up to 6 TB capacity. Read More
Schneider Electric, Steelcor Power sign world’s first Premset manufacturing partnership agreementSchneider Electric, a global specialist in energy management, has entered into a production partnership agreement with Steelcor Power (Pty) Ltd, a South African manufacturer of electrical products, to produce its next generation of smart grid-ready, medium voltage (MV) switchgear, Premset. Read More
Q-KON SA and Sonus boost Skype for BusinessSonus Networks’ NaaS IQ network controller, part of the Sonus Software Defined Networking (SDN) solution, has been successfully integrated with Microsoft’s Skype for Business. Read More
BICS launches dynamic IP over Satellite solution to revolutionise coverage provision in AfricaBICS has launched RouteFlex, which enables the flexible prioritisation of data traffic to ensure reliable connectivity in some of the world’s most challenging environments. Read More
Silvertree invests over R20m in first seven months of 2015Cape Town-based Silvertree Internet Holdings has invested over R20m in existing and new consumer-focused technology companies in the first seven months of 2015, and has enjoyed month-on-month revenue growth of over 10% across the portfolio in 2015, and as much as 40% monthly for some ventures. Read More
WestconGroup Southern Africa and Aruba Networks in distribution partnershipA new distribution agreement will bring Aruba Networks’ product line to the Southern African region. Read More
Access Bank chooses CA Technologies to help enhance customer experienceAccess Bank, one of Nigeria's premier financial institutions, has deployed a range of CA Technologies solutions, from CA Southern Africa, aimed at taking service management to even higher levels; boosting customer service and enriching clients’ experiences through better technology availability. Read More
Elitecore Wi-Fi SMP enables a leading NEP for multiple carrier Wi-Fi rollouts in AfricaElitecore Technologies, a global provider of Wi-Fi Service Management Platform (SMP) announces that a global Network Equipment Provider (NEP) has selected Elitecore Wi-Fi SMP for its SP Wi-Fi projects which are operational across 10 countries in Africa. Read More
FEATURED STORYConnectivity critical for Nigeria's ICT sector, says SES chief
Connectivity is vital for any country to fully optimise the huge potential of cyberspace, SES Sales Manager for West Africa Joy Nma Emenike tells Kokumo Goodie.
BEST READ NEWS
IN DEPTHHigh tech homes: Just press play
High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.
COMPANY NEWSLuba Freeport streamlines its sea of paper with Sage X3
Luba Freeport has implemented the Finance and Distribution modules of the Sage X3 business management solution to automate its business processes across finance and operations.