First Distribution aims to make KEMP Technologies the No1 server load balancer brand in SA
INDUSTRY| Sept. 10, 2012, 7:21 a.m.
KEMP Technologies, a global manufacturer of server load balancers and application delivery controllers, has appointed First Distribution to engage the Southern African market and establish the brand.
First Distribution is an established broad-based distributor of premium IT solutions to the Southern African market. It will leverage off its experience within highly strategic areas of ICT to entrench the KEMP product brand.
KEMP Technologies manufactures a globally-recognised range of server load balancers and application delivery controllers. The company’s solutions ensure high availability of server and application resources, as well as optimisation and scalability of mission critical applications.
The company’s server load balancers are approved by Microsoft for use with MS Exchange, Lync, Sharepoint and Terminal Services. The range comprises both hardware appliances and virtual (software) appliances which can run on VMware and Hyper-V and can be used for load balancing any kind of server/application.
KEMP’s products are used to guarantee high availability and optimise user experience and performance in private and public sector organisations of varying sizes, from medium-sized organisations to large enterprises.
The increase in web-based applications and the growth in the average number of servers in an organisation are all contributing to the importance and need for server load balancing to ensure optimum performance and high availability of services.
The company has identified the Southern African marketplace as a rapidly developing area of opportunity and one that continues to appreciate the value inherent within business-building ICT solutions.
KEMP Technologies has appointed First Distribution to engage the local market and help grow the brand.
Phil Thersby, KEMP Product Manager at First Distribution, says the company has adopted a multi-faceted strategy to grow and entrench the KEMP brand.
“We are seeing a shift towards customers wanting value-for-money within these virtual hosted environments, which is understandable in today's economic environment. This is something which the KEMP product portfolio clearly provides,” says Thersby.
First Distribution also emphasises the value of one-to-one meetings with prospective KEMP clients.
“We're aided in these meetings by the fact that many of our leads come via the KEMP website and people already know what the KEMP products do and how they are utilised, which makes our job a lot easier. We also keep an eye on cyberspace and contribute where we can - a lot of 'unofficial' marketing for KEMP is done on blogs where 'product champions' promote the values of the brand,” he adds.
Paul Luff, Sales Manager at KEMP Technologies, is confident that the partnership will achieve the objectives of building awareness of the brand and developing an accurate, sustainable and effective local market profile by building long- term partnerships with resellers and integrators in the SA ICT channel
“KEMP is differentiated not only by the quality of its solutions, but also by the fact that unlike competitors, the company has the resources and expertise to accommodate and help first-time buyers and small-to-medium sized operators. This segment of the market was previously neglected in terms of load balancing vendors. Our value proposition is strong, can be identified with by the local market and we have a tier one distribution company that we know we can rely on to generate channel business effectively,” says Luff.
MORE INDUSTRY NEWS
NBC gears up for local elections with new equipment from JascoAs part of its mandate to ensure effective live coverage of Regional Councils and Local Authority Elections in Namibia, the country’s public broadcaster, the Namibian Broadcasting Corporation (NBC), recently upgraded legacy camera equipment through their longstanding partner - Jasco Broadcast Solutions. Read More
Terra launches Pulse to improve remittance reportingTerra, a mobile-first international payment network, incubated by Mahindra Comviva, has announced the launch of Terra Pulse to help financial authorities and regulators accurately measure mobile-powered international remittances. Read More
Nebula achieves Microsoft Gold Certified Partner statusMicrosoft has renewed and extended the Gold Certified Partner status awarded to Nebula for the company’s next generation telecommunications management platform, OneView. Read More
Travelport launches state of the art customer Helpdesk in KenyaKenya’s travel and tourism industry receives a boost as travel technology leader launches new service at an official event welcomed by the County Executive for Finance, County Government of Nairobi and attended by the CEO and Vice Chair of the Kenya Association of Travel Agents. Read More
Take advantage of elearning to meet your BI skills development goalsIn partnership with elearningCurve, Master Data Management offers various technology independent courses to deliver critical missing BI and analytics skills. Read More
Phoenix Distribution wins Kaspersky East Africa distribution rightsPhoenix Distribution, Africa’s leading broad based distributor of software, has won the distribution rights to security giant Kaspersky Lab’s full range of security solutions in the East Africa region. Read More
Case study: How Google Cloud Platform powers Nomanini’s payments platformGoogle has commended South African-based enterprise payments platform provider, Nomanini, for its role in modernising informal markets using Google products. Read More
Eutelsat partners with Camusat to deliver turnkey solutions to mobile operatorsEutelsat Communications, one of the world's leading satellite operators, and Camusat, a market leader in implementing telecom infrastructures, have entered into a partnership agreement that will enhance turnkey connectivity solutions for mobile operators in Sub-Saharan Africa. Read More
World Panel inks deal with Vodacom for mobile electricity solutionWorld Panel Inc. has showcased its latest products at AfricaCom and announced a deal with Vodacom as a key retail partner to sell its new SunStream in select stores. Read More
AMOTEL appoints WTL as its first supplier for GSM and Data Networks in rural TanzaniaWorld Telecom Labs (WTL) today announced that it has been appointed by AMOTEL to bring voice and data to remote rural villages close to Lake Tanganyika in the Katavi Region. Read More
FEATURED STORYViber Spreads Good Vibes in Africa with the introduction of public chats
Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East.
BEST READ NEWS
IN DEPTHPoised for greater heights – Roshi Motman, AfricaCom CEO of the Year Winner
Roshi Motman is not your average CEO. Since taking up the reins as the first female CEO of Tigo Ghana in 2014, she has led the Tigo brand through a remarkable transformation.
COMPANY NEWSDStv Eutelsat Star Awards winners named
Students from Ghana and Zimbabwe have scooped top honours at 5th edition of DStv Eutelsat Star Awards organised by MultiChoice Africa and Eutelsat.