Facebook for every phone on Orange

VALUE ADDED SERVICES

|
Image: By Orange
Facebook for every phone on Orange

Orange reports that it is the first operator in the region to use USSD technology, a low-bandwidth data service that is accessible from even the most basic phones, to create access to social networking.

With Facebook via USSD, Orange is providing mobile access to the service to millions of customers in Africa, many potentially for the first time.

Even users with older or very basic handsets without an internet connection or data plan will be able to stay in touch with their family and friends on Facebook through a simple and affordable text-based service.

USSD is a technology used by all GSM mobile devices to send information across a 2G network, and is already used widely in Africa for services such account information and callback services. As USSD is familiar in the region, and as there is no barrier in terms of handset requirements, Orange expects that over one million customers will use the service in the first year.

Orange launched this service at the end of 2011 for Mobinil customers in Egypt, and over 350,000 customers have connected Facebook via USSD in the first month. Orange is launching the service in Orange Côte d'Ivoire this month, and other markets in Orange’s African footprint will launch throughout 2012.

Orange says this the latest in a series of services designed to open up access to digital services in emerging markets such Google SMS chat and email via SMS, and the exclusive Alcatel One Touch range of phones with deep Facebook integration. 

No special applications are required to use Facebook via USSD. Customers only need to type a specific code into their phone to open a Facebook via USSD session and enter a PIN code to access the service securely. If the customer is using Facebook via USSD for the first time, they will have to register by providing their Facebook login, Facebook password and by creating a PIN code.

Once connected to Facebook via USSD, customers can search for friends, invite friends, accept or deny friend requests, update their status and comment/like/unlike their friend’s status’. Customers will have the choice between four types of pricing: per session (10 to 20 minutes), daily, weekly and monthly. Exact bundles and tariffs will be confirmed by each country as the service comes to market.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

SimbaPay launches free UK to Nigeria money transfers

Nigerians living in the UK can now send money to any bank account or mobile phone in Nigeria instantly. Read More

Local languages now on EcoCash

Econet Wireless has announced a new enhancement to the EcoCash mobile money wallet by unveiling multiple local languages to the EcoCash platform.  Read More

Airtel, Verifone partner on NFC payment in Ghana

Airtel Ghana has partnered Verifone Mobile Money to raise the bar in the mobile money space by introducing a contactless “tap and pay” near field communications (NFC) technology for payment.  Read More

Globacom unveils National Mobile Health Insurance product

Nefishetu Yesufu; Dr. Femi Thomas; Ashok Israni;  Dr. Ernest Ndukwe and Janada Mamza Nigerian national telecoms carrier, Globacom has unveiled a National Mobile Health Insurance Product to help improve access to quality health care among Nigerian population. Read More

MFS Africa to power cross-border xP2P services between MTN Mobile Money and M-Pesa in Africa

MFS Africa has announced that its mobile money hub (MFS Africa Hub) has been selected by telecom giants Vodafone and MTN to interconnect their respective M-PESA and MTN Mobile Money platforms in the East African region.  Read More

Airtel Kenya partners Medanta Africare for mobile healthcare

Airtel Kenya has joined hands with Medanta Africare to launch a new mHealth service that will allow customers access quality health advice from doctors through their mobile phones.      Read More

MTN Mobile Money and Vodafone M-Pesa to interconnect Mobile Money Services

Customers of MTN Mobile Money and M-Pesa in East Africa will be able to transfer money to each other following an agreement between MTN Group and Vodafone Group to interconnect their mobile money services. Read More

Mobile money a game changer

There has been massive drop in the number of unbanked, thanks to the boom of mobile money services, a new World Bank report shows.  Read More

Afrinvest unveils mobile app for online trading, investment management

Ayodeji Ebo, Charles Egbunonwo, Ike Chioke, Afrinvest and Tony Usidamen Afrinvest Securities Limited at the weekend launched an online equity trading mobile application, offering clients mobile access to their brokerage accounts and portfolio data.  Read More

Stanbic launches real time payments for electricity and DStv

Stanbic Bank Botswana has announced the introduction of state of the art, real-time electronic payments for Prepaid Electricity and DStv Subscription through its cellphone Banking and Internet Banking Channels. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Building an African Dream: The Wyzetalk journeyBuilding an African Dream: The Wyzetalk journey

Enterprise social networking company Wyzetalk examines the challenges and opportunities it encountered as a startup in Africa.

IN DEPTH

NIMC infrastructure must be managed by credible people: NIMC chiefNIMC infrastructure must be managed by credible people: NIMC chief

NIMC’s chief speaks to Kokumo Goodie about the role of the NIMC and his own legacy.

COMPANY NEWS

Microsoft, IICD launch employability hub in Ghana

Microsoft Ghana, in partnership with the International Institute for Communication and Development, has launched the TizaaWorks online platform, a one-stop online hub for employability and entrepreneurship.