Facebook for every phone on Orange

VALUE ADDED SERVICES

|
Image: By Orange
Facebook for every phone on Orange

Orange reports that it is the first operator in the region to use USSD technology, a low-bandwidth data service that is accessible from even the most basic phones, to create access to social networking.

With Facebook via USSD, Orange is providing mobile access to the service to millions of customers in Africa, many potentially for the first time.

Even users with older or very basic handsets without an internet connection or data plan will be able to stay in touch with their family and friends on Facebook through a simple and affordable text-based service.

USSD is a technology used by all GSM mobile devices to send information across a 2G network, and is already used widely in Africa for services such account information and callback services. As USSD is familiar in the region, and as there is no barrier in terms of handset requirements, Orange expects that over one million customers will use the service in the first year.

Orange launched this service at the end of 2011 for Mobinil customers in Egypt, and over 350,000 customers have connected Facebook via USSD in the first month. Orange is launching the service in Orange Côte d'Ivoire this month, and other markets in Orange’s African footprint will launch throughout 2012.

Orange says this the latest in a series of services designed to open up access to digital services in emerging markets such Google SMS chat and email via SMS, and the exclusive Alcatel One Touch range of phones with deep Facebook integration. 

No special applications are required to use Facebook via USSD. Customers only need to type a specific code into their phone to open a Facebook via USSD session and enter a PIN code to access the service securely. If the customer is using Facebook via USSD for the first time, they will have to register by providing their Facebook login, Facebook password and by creating a PIN code.

Once connected to Facebook via USSD, customers can search for friends, invite friends, accept or deny friend requests, update their status and comment/like/unlike their friend’s status’. Customers will have the choice between four types of pricing: per session (10 to 20 minutes), daily, weekly and monthly. Exact bundles and tariffs will be confirmed by each country as the service comes to market.



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

Keeping up with the mobile banking evolution

Africa especially has witnessed the trend of mobile banking, due to the well-known fact that today more people on the continent have access to a mobile phone than electricity. Read More

ALTON, WASPAN kick against NCC’s VAS regulatory framework

The Association of Licenced Telecommunications Operators of Nigeria (ALTON) and Wireless Application Service Providers of Nigeria (WASPAN) have opposed the NCC's regulatory framework for the Value Added Services subsector. Read More

MTN Ghana soon to pay interest on Mobile Money Wallet savings

The over six million registered customers of MTN Mobile Money will soon stand a chance of earning some interest on money kept in their wallets.  Read More

Tigo Pesa customers pocket $2.3m/- in quarterly profit share

Tigo Pesa users in Tanzania have been paid a total of $2.3m/- as profit share paid every quarter by Tanzania’s leading digital lifestyle telco. Read More

Jongla launches ‘lightest’ instant messaging service in Africa

Jongla has announced that it is launching its fast, open and light instant messaging app in Africa at the Mobile West Africa conference taking place in Lagos. Read More

Surfline introduces mobile top-up code

Surfline Communications has introduced another convenient way for customers to top up their Surfline account and activate their 4G LTE internet bundles.  Read More

Airtel Money Ghana launches biggest reward scheme yet

Airtel Ghana has announced the launch of the biggest scheme to reward customers who recharge or purchase airtime with Airtel Money. Read More

Letshego becomes licensed MasterCard Issuer in Mozambique

Botswana born Letshego Holdings Limited has announced it has received its official principle issuer license from MasterCard in Mozambique. The partnership will see further payment innovations being introduced into the market to its financial inclusion efforts.  Read More

World Bank tells policymakers “go cashless” to solve poverty

Alix Murphy, Senior Mobile Analyst at WorldRemit, discusses key findings from the World Bank’s new report on financial inclusion. Read More

Nomanini integrates with M-Pesa for merchant cash-in

Nomanini has announced it has integrated with M-Pesa in Mozambique, enabled via its local country partner, Mozambique Mobile Solutions (MMS). The move will allow merchants to use mobile money agents to top up their virtual vending accounts on Nomanini terminals. Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor Networks

FEATURED STORY

Criticism over Remita borne out of ignorance, says SystemSpecsCriticism over Remita borne out of ignorance, says SystemSpecs

The CEO of SystemSpecs, the company behind the revenue-saving Nigerian Single Treasury Account (TSA) system, speaks to Biztechafrica.

IN DEPTH

IBM Opens First Cloud Data Centre in South AfricaIBM Opens First Cloud Data Centre in South Africa

IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.  

COMPANY NEWS

Keeping up with the mobile banking evolution

Africa especially has witnessed the trend of mobile banking, due to the well-known fact that today more people on the continent have access to a mobile phone ...