Facebook for every phone on Orange

VALUE ADDED SERVICES

|
Image: By Orange
Facebook for every phone on Orange

Orange reports that it is the first operator in the region to use USSD technology, a low-bandwidth data service that is accessible from even the most basic phones, to create access to social networking.

With Facebook via USSD, Orange is providing mobile access to the service to millions of customers in Africa, many potentially for the first time.

Even users with older or very basic handsets without an internet connection or data plan will be able to stay in touch with their family and friends on Facebook through a simple and affordable text-based service.

USSD is a technology used by all GSM mobile devices to send information across a 2G network, and is already used widely in Africa for services such account information and callback services. As USSD is familiar in the region, and as there is no barrier in terms of handset requirements, Orange expects that over one million customers will use the service in the first year.

Orange launched this service at the end of 2011 for Mobinil customers in Egypt, and over 350,000 customers have connected Facebook via USSD in the first month. Orange is launching the service in Orange Côte d'Ivoire this month, and other markets in Orange’s African footprint will launch throughout 2012.

Orange says this the latest in a series of services designed to open up access to digital services in emerging markets such Google SMS chat and email via SMS, and the exclusive Alcatel One Touch range of phones with deep Facebook integration. 

No special applications are required to use Facebook via USSD. Customers only need to type a specific code into their phone to open a Facebook via USSD session and enter a PIN code to access the service securely. If the customer is using Facebook via USSD for the first time, they will have to register by providing their Facebook login, Facebook password and by creating a PIN code.

Once connected to Facebook via USSD, customers can search for friends, invite friends, accept or deny friend requests, update their status and comment/like/unlike their friend’s status’. Customers will have the choice between four types of pricing: per session (10 to 20 minutes), daily, weekly and monthly. Exact bundles and tariffs will be confirmed by each country as the service comes to market.



martin adator - Feb. 18, 2012, 12:28 p.m.

i only used on a friend mobile, please you send me a mobile for my personal use. i don't have a phone

Sebastien Violette - Feb. 20, 2012, 6:22 p.m.

USSD is one way to deliver Internet services to basic handsets. The other alternative is a SIM-based solution such as "Facebook for SIM" developed by Gemalto. Mr Violette

Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

iProcure delivers inputs to farmers’ doorsteps using ICTs

An innovation dubbed iProcure is already being used by several agro input firms which are now relying on it to distribute their products to farmers.  Read More

Telecel launches mobile insurance

Telecoms operator Telecel Zimbabwe is partnering with local insurance company, Zimnat Lion, to roll out a mobile insurance product that offers Telecel subscribers Funeral, Hospital and local and international Travel Cover through their Telecel lines.  Read More

Mobile context aware technology to revolutionise app economy

A new report from Juniper Research predicts that increasing contextual awareness in apps, as seen in digital assistants such as Google Now, will transform the process of app discovery and the cluttered app tray. Read More

Airtel, Grameen Foundation, VAS2nets launch mobile health services

Ayo Stuffman, Maurice Newa, Seyi Ibidapo and David Hutchful Airtel Nigeria has partnered with Grameen Foundation and VAS2nets Technologies Ltd to unveil two innovative mobile health services dubbed Mobile Midwife and Dial-a-Doctor in an effort to reduce infant and maternal mortality rate in Nigeria. Read More

TXT Ghana supports the fight against Ebola

TXT Ghana and the Wireless Application Service Providers of Ghana (WASPAG) have donated to the Noguchi Memorial Institute for Medical Research, in support of efforts to provide adequate and rapid testing and diagnosis of the Ebola Virus Disease (EVD). Read More

TNM pays K19.9m with mobile insurance

Malawian mobile network service provider TNM has announced that it has paid a total of K19.9 million worth of claims to beneficiaries of TNM Moyo Cover, the operator’s on-mobile life insurance policy. Read More

DRC mobile banking faces challenges in remote areas

Isidore Monga is a civil servant whose salary, like millions others in the Democratic Republic of Congo (DRC), is now being paid via mobile banking. Read More

Orange, Bank of Africa to offer new mobile financial services in Africa

In the coming months, Bank of Africa and Orange Money customers will be able to transfer money directly from their Orange Money account to their BOA account and vice versa simply with their mobile. Read More

Over 20m airtime advances through Pasavute

Net1 Mobile Solutions in partnership with Supa Pesa, has serviced more than 20 million airtime advance requests for the advance airtime service Pasavute from Telekom Networks Malawi (TNM).  Read More

Smart wearables market to generate $53bn hardware revenues by 2019

iWatch New findings from Juniper Research revealed that the global retail revenue from smart wearable devices will treble by 2016, before reaching $53.2 billion by 2019, compared to the $4.5 billion expected this year.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

MFarmer SMS redefines market access for Ugandan farmersMFarmer SMS redefines market access for Ugandan farmers

Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures. 

IN DEPTH

iProcure delivers inputs to farmers’ doorsteps using ICTsiProcure delivers inputs to farmers’ doorsteps using ICTs

An innovation dubbed iProcure is already being used by several agro input firms which are now relying on it to distribute their products to farmers. 

COMPANY NEWS

Schneider Electric signs exclusive off-grid solar distribution agreement with Zimbabwean firm

Schneider Electric has announced the signing of an exclusive agreement with Samansco, a Zimbabwean renewable energy, back-up power and appropriate technology company.

SAP Innovation Helps The Global Fund Fight AIDS, TB and Malaria in Africa

Extending a longstanding partnership, SAP is a founding member of The Global Fund’s new Innovation Coalition to support disease prevention and treatment.