Facebook for every phone on Orange

VALUE ADDED SERVICES

-
Image: By Orange
Facebook for every phone on Orange

Orange reports that it is the first operator in the region to use USSD technology, a low-bandwidth data service that is accessible from even the most basic phones, to create access to social networking.

With Facebook via USSD, Orange is providing mobile access to the service to millions of customers in Africa, many potentially for the first time.

Even users with older or very basic handsets without an internet connection or data plan will be able to stay in touch with their family and friends on Facebook through a simple and affordable text-based service.

USSD is a technology used by all GSM mobile devices to send information across a 2G network, and is already used widely in Africa for services such account information and callback services. As USSD is familiar in the region, and as there is no barrier in terms of handset requirements, Orange expects that over one million customers will use the service in the first year.

Orange launched this service at the end of 2011 for Mobinil customers in Egypt, and over 350,000 customers have connected Facebook via USSD in the first month. Orange is launching the service in Orange Côte d'Ivoire this month, and other markets in Orange’s African footprint will launch throughout 2012.

Orange says this the latest in a series of services designed to open up access to digital services in emerging markets such Google SMS chat and email via SMS, and the exclusive Alcatel One Touch range of phones with deep Facebook integration. 

No special applications are required to use Facebook via USSD. Customers only need to type a specific code into their phone to open a Facebook via USSD session and enter a PIN code to access the service securely. If the customer is using Facebook via USSD for the first time, they will have to register by providing their Facebook login, Facebook password and by creating a PIN code.

Once connected to Facebook via USSD, customers can search for friends, invite friends, accept or deny friend requests, update their status and comment/like/unlike their friend’s status’. Customers will have the choice between four types of pricing: per session (10 to 20 minutes), daily, weekly and monthly. Exact bundles and tariffs will be confirmed by each country as the service comes to market.



martin adator - Feb. 18, 2012, 12:28 p.m.

i only used on a friend mobile, please you send me a mobile for my personal use. i don't have a phone

Sebastien Violette - Feb. 20, 2012, 6:22 p.m.

USSD is one way to deliver Internet services to basic handsets. The other alternative is a SIM-based solution such as "Facebook for SIM" developed by Gemalto. Mr Violette

Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

Millicom delivers free Facebook service in East Africa

Millicom, has announced that its Tigo customers in Tanzania will be the first people in East Africa to enjoy free access to Facebook on their mobile handsets. Read More

Orange celebrates 10 millionth Orange Money customer

Stéphane Richard (right), Chairman and CEO of Orange, gave a bonus to Ms Kanny G., the 10 millionth customer, in Dakar Orange Money, now available in 13 countries, has marked its 10 millionth customer milestone. Read More

Mobile payments to rise 40% this year

A new report from Juniper Research has found that the value of global payments via mobile devices will reach around $507 billion this year, a rise of nearly 40% year-on-year. Read More

MTN, Bharti Airtel to launch international money transfer

MTN Group and Bharti Airtel have announced a cross-border remittance partnership for Ivory Coast and Burkina Faso.  Read More

Glo connects subscribers to millions of organisations through Directory Service

Millions of subscribers on the Glo Mobile network have been given a unique opportunity to access the addresses of millions of organisations in Nigeria as the leading telecommunication company has introduced the Glo Service Directory. Read More

Local search to push mobile search & discovery adspend to nearly $17bn by 2018

A new report from hi-tech analysts Juniper Research has revealed that by 2018, the total advertising spend on mobile search & discovery will reach $16.8 billion. Read More

Glo unveils games store for Nigerian mobile users

Globacom has introduced a unique Games Store for Nigerian mobile users, offering premium games for all types of mobile devices. Read More

130 million mobile video callers by 2018

While users of mobile video calling services such as Skype are forecast to increase to over 130 million users by 2018, question marks remain over the potential for mobile video calling to generate revenues, says a new report. Read More

MTN, Ecobank partner to improve access to mobile financial services

MTN Mobile Money users, who are also Ecobank customers in 12 African countries, will soon be able to withdraw cash from Ecobank ATMs.  Read More

Net1, Supa Pesa bring advance airtime to Malawi

SA-based Net1 Mobile Solutions and its long-time partner Supa Pesa, has expanded its Advance Airtime African footprint with the launch of TNM Airtime Credit service, Pasavute. Read More

PRESS OFFICES

Sage ERP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN Business

FEATURED STORY

Kenyan shift to Green Economy would generate USD 45bn by 2030 Kenyan shift to Green Economy would generate USD 45bn by 2030

Kenya’s transition to a green economy could produce major economic benefits  equivalent to an estimated USD 45 billion by 2030, a new  study shows.

IN DEPTH

E-waste threatens Ghana’s beachesE-waste threatens Ghana’s beaches

Many beaches in Ghana, already stressed by pollution and poor maintenance, are now facing a new threat: e-waste.

COMPANY NEWS

MTN makes it onto World Champions list

MTN Group has been named as the only South African company on the World Champions list. 

VMware Reports First Quarter 2014 Results

VMWare has announced Year-over-Year revenue growth of 14% to $1.36 Billion in its Q114 results.