Exset launches solution to empower digital transition
COMPUTINGBy BiztechAfrica - Oct. 3, 2012, 11:31 a.m.
Exset, a pioneer of TV ecosystems for emerging markets, has announced the official launch of its Digital Monetisation System (DMS) in Africa, which facilitates the transformation and monetisation of television platforms across Africa, assisting in the closing of the digital divide.
DMS - already an award-winning solution - bridges the gap between technology and value-added services creating digital television platforms that can be monetised where previously impossible, allowing populations to benefit from new information and entertainment services while partnering governments to achieve digital switchover and bringing a social transformation.
DMS is designed to power the Africa Page – an interactive digital service for broadcast television networks like DTT/DTH across Africa, particularly where internet/computer penetration and literacy presents a challenge. This service is a new and unique way of increasing operator revenues in value-based digital television networks.
Across Africa, the TV screen offers the most potent and low-cost way of reaching populations on the wrong side of the digital divide. The Africa page provides a gateway to the world of government information services (health/education), magazine services, teleshopping, games, to name a few. The Africa Page will empower consumers, helping to increase knowledge and engagement with wider society.
Rahul Nehra, Global Head Sales & Chief Marketing Officer, said, “The digital divide is a very real economic and socioeconomic issue and DMS is now a key weapon in tackling it. DMS is not about television but about digital transformation.
By providing new revenue streams through interactive public services and interactive advertising revenues, the Africa Page allows operators to provide services to populaces that have so far not been able to receive or afford them. It also facilitates the rollout of free-to-air systems by providing alternative revenue streams. The model proposes to drive revenues to the extent that the digitisation process becomes self-financing in three-five years.”
The consortium that Exset establishes – which will vary in detail from deployment to deployment – is a 360 degree approach: every element of digitisation is included, from technology through the business services required to manage and monetise, on to key content suppliers including: Government services and education updates, teleshopping and local services to name a few. This brings an unparalleled, yet affordable experience to the developing countries.
MORE COMPUTING NEWS
Safaricom Foundation gives PCs to Christian Industrial Training Centres - PumwaniChristian Industrial Training Centers - Pumwani will now offer KNEC examined computer courses, following Safaricom Foundation’s donation of 30 computers to the institution. Read More
ICT opens doors for Kenyan slum dwellersA Nairobi based group is equipping high school girls from Nairobi's slums with ICT skills to help them participate meaningfully in building the economy. Read More
North Africa, ME get revised regional solar planAn AfDB/World Bank-supported plan aims to generate more than a gigawatt of solar power across the Middle East and North Africa. Read More
Kenya Red Cross appoints Huawei as communications partnerHuawei and the Kenya Red Cross Society have signed a partnership deal making Huawei the strategic communications partner for KRCS. Read More
Smart sustainable cities ‘need holistic approach’Technology will be key to meeting urban development challenges, concluded participants at the 8th ITU Symposium on ICT and Environment Change in Italy. Read More
Companies prefer third party cloud service providersA NetIQ cloud security survey commissioned through IDG Connect, has revealed that while companies have become increasingly comfortable with the security of third-party cloud service providers, data security remains top-of-mind. Read More
ChamsCity pilots computer-based university examsChamsCity digital mall has piloted computer-based exams as a radical departure from the traditional Paper Pencil Test. Read More
eLearning Africa to be staged in NamibiaThe 8th eLearning Africa conference will be held from 29 – 31 May at the Safari Conference Centre in Windhoek, Namibia. Read More
BYOD demands policy updateBYOD, and changing legislation, means now is a good time for enterprises to update their usage policies, says Ian Goss-Ross, CEO at Elingo. Read More
FEATURED STORYICT opens doors for Kenyan slum dwellers
A Nairobi based group is equipping high school girls from Nairobi's slums with ICT skills to help them participate meaningfully in building the economy.
BEST READ NEWS
IN DEPTHBetting on the cloud
In Africa, an emerging ICT industry is betting its future on serving customers and businesses through cloud based applications, Riverbed Technology has told Biztechafrica.