Exset launches solution to empower digital transition
COMPUTINGBy BiztechAfrica - Oct. 3, 2012, 11:31 a.m.
Exset, a pioneer of TV ecosystems for emerging markets, has announced the official launch of its Digital Monetisation System (DMS) in Africa, which facilitates the transformation and monetisation of television platforms across Africa, assisting in the closing of the digital divide.
DMS - already an award-winning solution - bridges the gap between technology and value-added services creating digital television platforms that can be monetised where previously impossible, allowing populations to benefit from new information and entertainment services while partnering governments to achieve digital switchover and bringing a social transformation.
DMS is designed to power the Africa Page – an interactive digital service for broadcast television networks like DTT/DTH across Africa, particularly where internet/computer penetration and literacy presents a challenge. This service is a new and unique way of increasing operator revenues in value-based digital television networks.
Across Africa, the TV screen offers the most potent and low-cost way of reaching populations on the wrong side of the digital divide. The Africa page provides a gateway to the world of government information services (health/education), magazine services, teleshopping, games, to name a few. The Africa Page will empower consumers, helping to increase knowledge and engagement with wider society.
Rahul Nehra, Global Head Sales & Chief Marketing Officer, said, “The digital divide is a very real economic and socioeconomic issue and DMS is now a key weapon in tackling it. DMS is not about television but about digital transformation.
By providing new revenue streams through interactive public services and interactive advertising revenues, the Africa Page allows operators to provide services to populaces that have so far not been able to receive or afford them. It also facilitates the rollout of free-to-air systems by providing alternative revenue streams. The model proposes to drive revenues to the extent that the digitisation process becomes self-financing in three-five years.”
The consortium that Exset establishes – which will vary in detail from deployment to deployment – is a 360 degree approach: every element of digitisation is included, from technology through the business services required to manage and monetise, on to key content suppliers including: Government services and education updates, teleshopping and local services to name a few. This brings an unparalleled, yet affordable experience to the developing countries.
MORE COMPUTING NEWS
Samsung, 49M embark on consumer educational driveSamsung Electronics South Africa has announced a national consumer education campaign in support of the 49M initiative, offering practical actions to save energy in daily life. Read More
Five technical considerations to resolve before moving into the cloudMoving into the cloud is often not as simple as it seems. If this move is not done correctly, cloud solutions could fail to deliver, says Jasco. Read More
Top backup tips for SMEsGreen Apple IT advises on ways to protect valuable data from load shedding problems. Read More
Mainframes: underpinning the cloudContrary to some beliefs that the cloud will replace the mainframe, IBM Solutions Sales Manager Satish Babu points out that the mainframe supports cloud. Read More
Microsoft announces first African female country managerMicrosoft has announced the appointment of Otema Yirenkyi as the company’s first country manager for Ghana. Read More
Cloud uptake set to explode across AfricaNew research indicates that African organisations are taking cloud seriously, with Nigeria set to lead in cloud adoption. Read More
Multichoice Ghana launches 18 resource centresMultichoice Ghana Limited has rolled out 18 Multichoice Resource Centers in 18 senior high schools across the country. Read More
Matching market with satellite servicesQ-KON examines where satellite fits into the market and what services are best for satellite technologies. Read More
Africa’s high end ICT skills shortfall growsWith a skills shortage of between 20,000 and 70,000 high-end ICT professionals in South Africa alone, business and education must work together to close the gap, say stakeholders. Read More
African insurers must address looming technology challengeLack of information and communication technology (ICT) infrastructure is holding the African insurance market back, says SSP. Read More
FEATURED STORYGaming app introduces investors to trading
A new virtual stock market app is equipping would-be investors with the skills they need to trade.
BEST READ NEWS
IN DEPTHCorporate cyber security threats of the year
91% of organisations polled suffered a cyber-attack at least once in the past year, says Kaspersky Lab in its security review of 2013.
COMPANY NEWSSamsung, 49M embark on consumer educational drive
Samsung Electronics South Africa has announced a national consumer education campaign in support of the 49M initiative, offering practical actions to save energy in daily life.MTN launches new positioning campaign for enterprise market
MTN Group today unveiled a new Pan-African brand positioning media campaign for MTN Business, its enterprise business unit.