Exset launches solution to empower digital transition
COMPUTING| Oct. 3, 2012, 11:31 a.m.
Exset, a pioneer of TV ecosystems for emerging markets, has announced the official launch of its Digital Monetisation System (DMS) in Africa, which facilitates the transformation and monetisation of television platforms across Africa, assisting in the closing of the digital divide.
DMS - already an award-winning solution - bridges the gap between technology and value-added services creating digital television platforms that can be monetised where previously impossible, allowing populations to benefit from new information and entertainment services while partnering governments to achieve digital switchover and bringing a social transformation.
DMS is designed to power the Africa Page – an interactive digital service for broadcast television networks like DTT/DTH across Africa, particularly where internet/computer penetration and literacy presents a challenge. This service is a new and unique way of increasing operator revenues in value-based digital television networks.
Across Africa, the TV screen offers the most potent and low-cost way of reaching populations on the wrong side of the digital divide. The Africa page provides a gateway to the world of government information services (health/education), magazine services, teleshopping, games, to name a few. The Africa Page will empower consumers, helping to increase knowledge and engagement with wider society.
Rahul Nehra, Global Head Sales & Chief Marketing Officer, said, “The digital divide is a very real economic and socioeconomic issue and DMS is now a key weapon in tackling it. DMS is not about television but about digital transformation.
By providing new revenue streams through interactive public services and interactive advertising revenues, the Africa Page allows operators to provide services to populaces that have so far not been able to receive or afford them. It also facilitates the rollout of free-to-air systems by providing alternative revenue streams. The model proposes to drive revenues to the extent that the digitisation process becomes self-financing in three-five years.”
The consortium that Exset establishes – which will vary in detail from deployment to deployment – is a 360 degree approach: every element of digitisation is included, from technology through the business services required to manage and monetise, on to key content suppliers including: Government services and education updates, teleshopping and local services to name a few. This brings an unparalleled, yet affordable experience to the developing countries.
MORE COMPUTING NEWS
Cloud, Mobility, Big Data to shape North African IT in 2015The North Africa region will push ahead with IT transformation initiatives throughout the course of 2015, spurred on by growing adoption of '3rd Platform' technologies such as cloud, mobility, and Big Data, says IDC. Read More
One Channel Botswana acquires top technical skillsAs part of its future growth strategy, One Channel Botswana has announced that it is acquiring top industry skills. Read More
Cloud - the perfect weapon for SMEsCloud Computing gives smaller companies unprecedented access to enterprise-grade software and infrastructure services – allowing them to grow rapidly and compete with larger, more established competitors, says T-Systems. Read More
AfDB, MasterCard to expand financial inclusion in AfricaThe African Development Bank (AfDB) and MasterCard have announced a broad collaboration that aims to expand financial inclusion across the African continent by broadening access and usage of digital financial services. Read More
Partnership expands ICT support for Ebola fight in West AfricaCollaboration among NetHope, Facebook, the Paul G. Allen Family Foundation, Cisco, EveryLayer and Inveneo will provide sustainable Internet connectivity solutions to support frontline response efforts and long-term recovery in Sierra Leone, Liberia and Guinea. Read More
IT hiccups put Botswana varsity in disarrayBotswana’s biggest university, the University of Botswana (UB) has been hamstrung by an IT problem that threatens to throw the institution into disarray. Read More
Soronko Solutions takes Tech Needs Girls programme to deprived regions in GhanaOver 300 girls in the Upper West region of Ghana will be receiving hands-on education on ICT, thanks to the Soronko Solutions Road show known as the Tech Needs Girls programme. Read More
Mascom to hand over Kitsong centresAs has become tradition, this year, Mascom will hand over ten Business Communication Centres, popularly known as Kitsong Centres. Read More
Hot five tech trends for 2015In2IT Technologies South Africa predicts this year’s top five tech trends. Read More
Human interface services revenue to break billion dollar barrier within 5 yearsJuniper Research says that by 2019 the global market for services based on gesture and biometric interface technologies will be worth an estimated $1.2 billion. Read More
FEATURED STORYUCC launches 2015 ACIA awards
Uganda has launched the fifth Annual Communications and Innovation Awards, which celebrate and foster ICT innovation and achievement.
BEST READ NEWS
IN DEPTHKenya’s digital TV battle hots up
Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.
COMPANY NEWSAlbany CTG, Microsoft, collaborate on School of Government Program
The University at Albany’s Center for Technology in Government (CTG) has announced its collaboration with Microsoft Corporation to deliver executive level training to government leaders in Africa ...