Exset launches solution to empower digital transition
COMPUTING| Oct. 3, 2012, 11:31 a.m.
Exset, a pioneer of TV ecosystems for emerging markets, has announced the official launch of its Digital Monetisation System (DMS) in Africa, which facilitates the transformation and monetisation of television platforms across Africa, assisting in the closing of the digital divide.
DMS - already an award-winning solution - bridges the gap between technology and value-added services creating digital television platforms that can be monetised where previously impossible, allowing populations to benefit from new information and entertainment services while partnering governments to achieve digital switchover and bringing a social transformation.
DMS is designed to power the Africa Page – an interactive digital service for broadcast television networks like DTT/DTH across Africa, particularly where internet/computer penetration and literacy presents a challenge. This service is a new and unique way of increasing operator revenues in value-based digital television networks.
Across Africa, the TV screen offers the most potent and low-cost way of reaching populations on the wrong side of the digital divide. The Africa page provides a gateway to the world of government information services (health/education), magazine services, teleshopping, games, to name a few. The Africa Page will empower consumers, helping to increase knowledge and engagement with wider society.
Rahul Nehra, Global Head Sales & Chief Marketing Officer, said, “The digital divide is a very real economic and socioeconomic issue and DMS is now a key weapon in tackling it. DMS is not about television but about digital transformation.
By providing new revenue streams through interactive public services and interactive advertising revenues, the Africa Page allows operators to provide services to populaces that have so far not been able to receive or afford them. It also facilitates the rollout of free-to-air systems by providing alternative revenue streams. The model proposes to drive revenues to the extent that the digitisation process becomes self-financing in three-five years.”
The consortium that Exset establishes – which will vary in detail from deployment to deployment – is a 360 degree approach: every element of digitisation is included, from technology through the business services required to manage and monetise, on to key content suppliers including: Government services and education updates, teleshopping and local services to name a few. This brings an unparalleled, yet affordable experience to the developing countries.
MORE COMPUTING NEWS
Botswana to play part in SKA projectBotswana has confirmed its participation in the Square Kilometre Array (SKA) Radio Astronomy project. Read More
Hybrid cloud: the future of enterprise ITMajor enterprises around the world are moving to a hybrid cloud model to benefit from cloud functionality while still maintaining control of key applications and data, says IBM. Read More
SA, Kenya cloud revenues to more than double by 2018The combined revenues of the cloud computing markets in South Africa and Kenya will more than double to US$288 million in 2018 from US$114.6 million in 2013, says a new report. Read More
Microsoft sponsors DEMO AfricaMicrosoft Corporation has taken up platinum sponsorship for this year’s edition of DEMO Africa, to be held later in the month, in Lagos, Nigeria. Read More
Bank customers kick against ATM chargesBank customers have faulted the re-introduction of charges on users ATMs in Nigeria, arguing that it is a reflection of the ‘policy somersault’ that has been the hallmark of successive adminstrations in the country. Read More
Pamoja’s cloud service ecosystem taking shape in AfricaPamoja, a leading cloud services and content aggregation business entity in the SEACOM stable, has entrenched the value of its service in East Africa and officially made this high-growth region its base. Read More
Seagate ships world's first 8TB hard drivesSeagate Technology has announced it is shipping the world’s first 8TB hard disk drive. Read More
Myth-busting the cloud for SMEsThere are still a few myths that prevail about the risks and benefits of cloud computing, says Ivan Epstein, co-founder of Softline and CEO of Sage AAMEA. Read More
Sage CRM is Umsinsi Health Care’s engine for growthUmsinsi Health Care, a distributor of medical products, has enhanced customer service and streamlined its business processes by implementing Sage CRM as its customer relationship management platform. Read More
FEATURED STORYMFarmer SMS redefines market access for Ugandan farmers
Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures.
BEST READ NEWS
IN DEPTHNIG President speaks his mind
Bayo Banjo, CEO, Disc Communications and President, Nigeria Internet Group (NIG) says the proposed licensing of infrastructure companies by the Nigeria Communications Commission (NCC) will breed corruption and entrench monopolistic practices. Kokumo Goodie reports.
COMPANY NEWSVMware announces general availability of new solutions for building, managing and protecting softwar
VMware has announced the general availability of VMware NSX 6.1, VMware vCenter Site Recovery Manager 5.8, VMware vCloud Suite 5.8, VMware vRealize Operations Insight, VMware vRealize Suite ...