Etisalat urges APCON to halt promo abuse
TELECOMS| Aug. 1, 2012, 9:23 a.m.
By Kokumo Goodie, Lagos, Nigeria
The Chief Executive Officer of Etisalat Nigeria, Steven Evans, has called on the regulatory body of advertising industry in Nigeria, the Advertising Practitioner’s Council of Nigeria (APCON), to highlight the issue of tariffs and probable misuse of promotional communication tools which can mislead consumers. ‘
Evans made this call when he led a delegation of top management from the telco to APCON's office. He said the body could offer assistance on the definition of certain terms used in the industry by some operators.
He said: “This is one area where we believe APCON, the regulatory body for advertising in Nigeria, can offer assistance in the definition of cases like ON-NET and OFF-NET offers specifically for telecommunication sector promotions.”
He said that as a late entrant into the telecommunications industry, it is apt to develop a definite strategy which will stand out and ensure success. He said: ‘"This for us at Etisalat has meant focusing on three prime areas, namely: innovation, quality of service, focusing on our customers and offering them the best products and transparent tariffs, and also offering our subscribers value for every kobo spent on our network.”
The Council Chairman, Lolu Akinwunmi, responded by commending the Etisalat team on their tireless pursuit of transparency which is being modelled through service presentations and corporate delivery. He also commended the team for the initiative to visit APCON to discuss challenges they face.
On the issue of integrity, the Chairman provided assurances that APCON wants to be seen as fair. The issue of integrity as it pertains to manipulation of words he says is an extremely difficult process to manage.
‘’APCON encourages quality and versatility of information because with every approval given by the Advertising Standards Panel (ASP), APCON must be able to substantiate it,” he concluded.
MORE TELECOMS NEWS
Baudin leaves Orange BotswanaOrange Botswana CEO Phillippe Baudin has resigned from the company just one year into his three year contract. Read More
Econet steps up Ebola responseEconet Wireless has been working quietly behind the scenes with various government departments, including the Ministry of Health and Child Care, to prepare Zimbabwe for any possible outbreak of Ebola. Read More
Political uncertainty holds back North African telecomsSocial and political uncertainty is hampering investment in telecoms in North African countries such as Algeria, Libya and Egypt in spite of the evident opportunities, says Frost & Sullivan. Read More
AUC expands connectivity services with Emerging Markets CommunicationsEmerging Markets Communications (EMC) has announced that the African Union Commission (AUC) has expanded its connectivity services with the company in Africa and renewed its existing contract. Read More
Mixed growth in Kenyan telecomsThe latest industry data released by the Communications Authority of Kenya indicates growth in some areas and a decline in others. Read More
BlackBerry Passport unveiled in NigeriaBlackBerry Limited has launched the BlackBerry Passport, a new device built for productivity, in Nigeria. Read More
Etisalat’s subscriber figures top 20 millionEtisalat Nigeria has announced that its active subscribers figures have now reached 20 million, upp from 17 million in December last year. Read More
Over 2,000 entrepreneurs become Glo Xchange agentsNigerian carrier Globacom has signed up over 2,000 entrepreneurs as agents for its massive mobile money initiative. Read More
Econet: diversification pays offEconet Wireless Zimbabwe says its strategy to steer the business towards value added services is beginning to bear fruit, as its overlay services showed strong growth in the half year to August 2014. Read More
FEATURED STORYGrowing African focus on data security
Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.
COMPANY NEWSSchneider Electric off-grid, on-profit solutions to create social change in African rural communitie
Schneider Electric South Africa has set itself a target to create access to energy for 20,000 Africans by the end of this year.SAP accelerates shift to the Cloud with 41% revenue growth in third quarter
SAP has once again raised its revenue outlook, reporting broad market adoption of SAP HANA and its ‘Run Simple’ strategy validated.