Etisalat urges APCON to halt promo abuse

TELECOMS

|
Image: APCON CE Alhaji Bello Kankarofi; Etisalat Nigeria CEO Steven Evans and Chairman of the APCON governing council Lolu Akinwunmi. By BiztechAfrica
APCON CE Alhaji Bello Kankarofi; Etisalat Nigeria CEO Steven Evans and Chairman of the APCON governing council Lolu Akinwunmi

By Kokumo Goodie, Lagos, Nigeria

The Chief Executive Officer of Etisalat Nigeria, Steven Evans, has called on the regulatory body of advertising industry in Nigeria, the Advertising Practitioner’s Council of Nigeria (APCON), to highlight the issue of tariffs and probable misuse of promotional communication tools which can mislead consumers. ‘

Evans made this call when he led a delegation of top management from the telco to APCON's office. He said the body could offer assistance on the definition of certain terms used in the industry by some operators.

He said: “This is one area where we believe APCON, the regulatory body for advertising in Nigeria, can offer assistance in the definition of cases like ON-NET and OFF-NET offers specifically for telecommunication sector promotions.”

He said that as a late entrant into the telecommunications industry, it is apt to develop a definite strategy which will stand out and ensure success. He said: ‘"This for us at Etisalat has meant focusing on three prime areas, namely: innovation, quality of service, focusing on our customers and offering them the best products and transparent tariffs, and also offering our subscribers value for every kobo spent on our network.”

The Council Chairman, Lolu Akinwunmi, responded by commending the Etisalat team on their tireless pursuit of transparency which is being modelled through service presentations and corporate delivery. He also commended the team for the initiative to visit APCON to discuss challenges they face.

On the issue of integrity, the Chairman provided assurances that APCON wants to be seen as fair. The issue of integrity as it pertains to manipulation of words he says is an extremely difficult process to manage.

‘’APCON encourages quality and versatility of information because with every approval given by the Advertising Standards Panel (ASP), APCON must be able to substantiate it,” he concluded.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE TELECOMS NEWS

VP commissions Huawei Seeds for the Future programme

Ghana’s Vice President, H.E Paa Kwasi Amissah Arthur, has officially commissioned the Huawei Seeds for the Future Programme in Accra.  Read More

IHS plans to inject fresh $500m to grow capacity

Mohammed Darwish, managing director of IHS Towers, says the firm will soon inject another $500million into the business after raising some $2.5billion to finance expansion drives. Darwish spoke with biztecafrica.com in Lagos. Read More

More convenience for Airtel customers in Embu with new Airtel shop

Airtel Kenya has opened a new Airtel shop in Embu town as part of the company’s aggressive expansion and upgrade plan.  Read More

Nebula: You’re probably wasting 20% of your telecoms spend

South African businesses are wasting up to 20% of their telecommunications spend every year, according to a new white paper by Nebula. Read More

Tigo CEO chairs Ghana Chamber of Telecommunications

The Governing Council of the Ghana Chamber of Telecommunication has elected the Chief Executive Officer of Tigo Ghana Roshi Motman as the new Chair of the Chamber. Read More

MTNC inaugurates new Service Centres

MTN Cameroon has inaugurated two new Service Centres in the city of Yaounde.  Read More

Airtel completes network upgrade in Nairobi

Bharti Airtel has announced the completion of phase one of its network upgrade in Nairobi area.  Read More

Airtel Africa announces It is Now campaign

Bharti Airtel Africa has launched a new campaign it tagged It is Now in a bid to inspire its customers to realise their full potential. Read More

Glo leads with 68% new internet users in Nigeria

Globacom added over a million new internet users on its network in April this year and thus retained its position as the second largest data service provider in the country. Read More

Airtel Nigeria launches smartTALK, N1m daily promo

Airtel Nigeria has launched smartTALK, a voice based product that offers Nigerians 11 kobo per second call rate to all networks in the country all day and all night. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

IHS plans to inject fresh $500m to grow capacityIHS plans to inject fresh $500m to grow capacity

Mohammed Darwish, managing director of IHS Towers, says the firm will soon inject another $500million into the business after raising some $2.5billion to finance expansion drives. Darwish spoke with biztecafrica.com in Lagos.

IN DEPTH

As curtain falls on MDGs, what next?As curtain falls on MDGs, what next?

Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.

COMPANY NEWS

MTN Business expands partnership with Samsung to offer enterprise customers increased security

Samsung Electronics South Africa has announced that MTN Business has been appointed as a reseller of Samsung’s KNOX licenses to its customers.