Etisalat urges APCON to halt promo abuse
TELECOMS| Aug. 1, 2012, 9:23 a.m.
By Kokumo Goodie, Lagos, Nigeria
The Chief Executive Officer of Etisalat Nigeria, Steven Evans, has called on the regulatory body of advertising industry in Nigeria, the Advertising Practitioner’s Council of Nigeria (APCON), to highlight the issue of tariffs and probable misuse of promotional communication tools which can mislead consumers. ‘
Evans made this call when he led a delegation of top management from the telco to APCON's office. He said the body could offer assistance on the definition of certain terms used in the industry by some operators.
He said: “This is one area where we believe APCON, the regulatory body for advertising in Nigeria, can offer assistance in the definition of cases like ON-NET and OFF-NET offers specifically for telecommunication sector promotions.”
He said that as a late entrant into the telecommunications industry, it is apt to develop a definite strategy which will stand out and ensure success. He said: ‘"This for us at Etisalat has meant focusing on three prime areas, namely: innovation, quality of service, focusing on our customers and offering them the best products and transparent tariffs, and also offering our subscribers value for every kobo spent on our network.”
The Council Chairman, Lolu Akinwunmi, responded by commending the Etisalat team on their tireless pursuit of transparency which is being modelled through service presentations and corporate delivery. He also commended the team for the initiative to visit APCON to discuss challenges they face.
On the issue of integrity, the Chairman provided assurances that APCON wants to be seen as fair. The issue of integrity as it pertains to manipulation of words he says is an extremely difficult process to manage.
‘’APCON encourages quality and versatility of information because with every approval given by the Advertising Standards Panel (ASP), APCON must be able to substantiate it,” he concluded.
MORE TELECOMS NEWS
Nigeria’s fifth telco, ntel, appoints Danjuma board chairmanNatCom Development & Investment Limited (NatCom) trading as ntel, has announced a key addition to its board and the emergence of elder statesman, accomplished businessman and respected philanthropist, Gen TY Danjuma (retd) as Chairman. Read More
MTN Nigeria prepares for listingMTN Nigeria is preparing to list its shares on The Nigerian Stock Exchange as part of a settlement arrangement with the Federal Government of Nigeria. Read More
AMOTEL, WTL rural network now up and runningWorld Telecom Labs (WTL) and AMOTEL have announced that the network they have built in rural Tanzania is now live with residents in three remote villages able to make calls and use the internet for the first time. Read More
MTN Ghana launches 20th anniversary edition of i-FestThe MTN Ghana 20th anniversary edition of the internet festival (iFest) was officially launched at a colourful outdoor event in Abeka Lapaz, a suburb of Accra. Read More
Gilat Satcom, Total IT Solutions connect 10 villages in NigeriaGilat Satcom is providing voice and high-speed data to ten villages in the states of Adamawa, Borno, Kano, Katsina, Oyo and Yobe in the North East of Nigeria. Read More
NCC enforces 2442 Do Not Disturb short codeFollowing an NCC directive, Nigerian mobile operators will activate a Do Not Disturb facility which gives subscribers the freedom to choose what messages to receive from the various networks. Read More
Tigo Business – Building trusted business partner relationships with clientsTigo Business has increased and empowered its account management team to improve its overall customer service experience. Read More
Danbatta seeks Reps’ cooperation on telecom regulationsThe Executive Vice Chairman of the Nigerian Communications Commission (NCC), Prof. Umar Garba Danbatta, has called for more cooperation and understanding of members of the House of Representatives, on regulatory functions of the commission. Read More
Orange completes acquisition of Airtel in Burkina FasoOrange has announced that, together with its subsidiary Orange Côte d’Ivoire, it has completed the acquisition of 100% of the mobile operator Airtel in Burkina Faso. Read More
FEATURED STORYFirst-ever Africa Barclays Accelerator programme concludes
Ten fintech companies have concluded the first-ever Barclays Accelerator, powered by Techstars in Africa.
BEST READ NEWS
IN DEPTHEthical Hacking students can’t get a heck of a job
Botswana ethical hacking students report that they are failing to break into the local job market.