Etisalat accelerates data retrieval and analysis by 99% with Oracle
INDUSTRY| Aug. 30, 2012, 2:18 p.m.
Oracle Communications reports that Etisalat Nigeria has gone live with Oracle Communications Data Model, which helps it more quickly analyse growing volumes of diverse data, and make better business decisions.
Oracle Communications Data Model allows Etisalat Nigeria to analyse data across multiple business areas – including customer, revenue and network management – to react quickly to technological, regulatory and business challenges in both prepaid and postpaid markets.
Upon implementing Oracle Communications Data Model on Oracle Exadata Database Machine X2-2 Half Rack, Etisalat Nigeria reduced the time required to aggregate and analyze data by 99%. The company can now load call detail records in near real-time, and has gained improved insight to the behavior of its customers and their propensity to churn.
Now able to make decisions based on near real-time data, Etisalat Nigeria can take immediate action to prevent customer churn, deliver personalized promotions and identify and address revenue leakage sources.
The solution includes pre-built dashboards and other customized components to jumpstart development and reduce the cost, complexity and risk of data integration. Implemented in just eight months, Oracle Communications Data Model also provides Etisalat Nigeria the flexibility to upgrade systems faster and efficiently as market conditions change.
Oracle Communications Data Model is purpose-built for communications service providers and has been conformance certified with the industry's TM Forum Information Framework (SID) standard, which fosters interoperability with providers’ systems.
Etisalat Nigeria has deployed Oracle Communications Data Model on Oracle Exadata Database Machine, which offers extreme data warehousing performance with faster upload and query speeds.
Etisalat also implemented Oracle Business Intelligence Enterprise Edition 11g to increase the efficiency of its business operations and gain additional contextual and actionable insight.
Etisalat selected Oracle’s technology following a competitive evaluation to replace its legacy business intelligence (BI) systems, which lacked the functionality, performance and scalability for a dynamic and responsive BI environment. The Oracle Communications technology was implemented by Oracle Partner Network Gold Level Partner Bluechip Technologies Ltd, Nigeria.
“The Oracle Communications Data Model and Exadata solution has greatly improved our ability to quickly and efficiently retrieve and analyse data from a variety of sources. Transactional data is processed in near real-time, taking about 45 minutes to process data for a full day, which is a significant improvement on the eight hours it used to take to process the same data. Oracle’s technology has allowed us to offer customers relevant and personalized services, which we can quickly make available. Because the project only took eight months to implement, we were able to experience benefits much sooner than expected,” said Ajibola Ajia, IT Specialist, Intelligence, Implementation & Integration, Etisalat Nigeria.
“Considering the current data explosion in the telecommunications space, it was critical for Etisalat to implement technologies capable of collecting and getting the most from data in its various markets. The Oracle Communications Data Model running on Oracle Exadata provides Etisalat with a scalable and flexible solution, ensuring it remains competitive and maintains its position as a leading communications provider in the region,” said Bhaskar Gorti, senior vice president and general manager, Oracle Communications.
MORE INDUSTRY NEWS
iWayAfrica Zimbabwe achieves Cisco Certified Partner StatusiWayAfrica Zimbabwe, a Gondwana International Network (GIN) company has been awarded its Cisco Select Certified Partner status. Read More
GSMA case study: Nomanini enables rapid, reliable prepaid retail in informal marketsA new case study from GSMA has highlighted the Nomanini mobile point of sale terminal and cloud-based distribution platform. Read More
Citrix, Google enhance enterprise security and management of Android devicesXenMobile Supports Android for Work; Extends Citrix Leadership in Secure Mobile Workspace Solutions for the Broadest Array of Devices. Read More
Make life easier for your customers with recurring paymentsMerchants should implement recurring payments within their businesses to improve their own cash flow and reduce costs, but automatic billing can also help build customer loyalty through the added convenience. Read More
Accelya Solution to help Air Namibia to manage costs and profitabilityAir Namibia expands relationship with Accelya; selects cost management and flight profitability solutions. Read More
Wipro Invests R3.8 million in skills development, job creation in SAWipro Ltd, a leading global information technology, consulting and business process services company, has announced an investment of R3.8 million towards skills development and job creation in South Africa. Read More
Airtel Niger selects Ericsson for 3G network deploymentAirtel, Niger’s leading mobile service provider has named Ericsson as their exclusive 3G HSPA end-to-end hardware, software and related service vendor in Niger Republic. Read More
Orange Mali upgrades WiMAX infrastructureOrange Mali recently selected Alepo to enhance its WiMAX core infrastructure via Alepo’s high-performance AAA infrastructure. Read More
CommVault, Crayon partner to bring data management software to EMEA cloud service providersCommVault has announced that its data management platform would be available via EMEA cloud hosting partners through a new strategic aggregator partnership with Crayon, a global leader in service provider licensing, management and consultancy. Read More
Printronix announces partnership with Talk TechnologyPrintronix, a leading manufacturer of line printing solutions has signed an African distribution partnership for Africa with IT distributor Talk Technology. Read More
FEATURED STORY2bn priced out of internet access
A new report from the Alliance for Affordable Internet shows that the price of broadband remains prohibitive for billions in developing and emerging countries, with women and rural dwellers hardest hit.
BEST READ NEWS
IN DEPTHVillagers get solar training at Barefoot College
The Botswana Human Resource Development Council (HRDC) has seconded seven semi-illiterate mostly Ngwatle villagers for a six month solar electrification training course at the famed Barefoot College in India.
COMPANY NEWSMicrosoft 4Afrika launches Biz4Afrika online SME hub
Microsoft 4Afrika used the opening of the Connected East Africa event in Diani, Kenya today to launch Biz4Afrika, an online hub providing Kenyan small and medium enterprises ...