Etisalat accelerates data retrieval and analysis by 99% with Oracle

INDUSTRY

-
Image: By Oracle
Etisalat accelerates data retrieval and analysis by 99% with Oracle

Oracle Communications reports that Etisalat Nigeria has gone live with Oracle Communications Data Model, which helps it more quickly analyse growing volumes of diverse data, and make better business decisions.

Oracle Communications Data Model allows Etisalat Nigeria to analyse data across multiple business areas – including customer, revenue and network management – to react quickly to technological, regulatory and business challenges in both prepaid and postpaid markets.

Upon implementing Oracle Communications Data Model on Oracle Exadata Database Machine X2-2 Half Rack, Etisalat Nigeria reduced the time required to aggregate and analyze data by 99%. The company can now load call detail records in near real-time, and has gained improved insight to the behavior of its customers and their propensity to churn.

Now able to make decisions based on near real-time data, Etisalat Nigeria can take immediate action to prevent customer churn, deliver personalized promotions and identify and address revenue leakage sources.

The solution includes pre-built dashboards and other customized components to jumpstart development and reduce the cost, complexity and risk of data integration. Implemented in just eight months, Oracle Communications Data Model also provides Etisalat Nigeria the flexibility to upgrade systems faster and efficiently as market conditions change.

Oracle Communications Data Model is purpose-built for communications service providers and has been conformance certified with the industry's TM Forum Information Framework (SID) standard, which fosters interoperability with providers’ systems.

Etisalat Nigeria has deployed Oracle Communications Data Model on Oracle Exadata Database Machine, which offers extreme data warehousing performance with faster upload and query speeds.

Etisalat also implemented Oracle Business Intelligence Enterprise Edition 11g to increase the efficiency of its business operations and gain additional contextual and actionable insight.

Etisalat selected Oracle’s technology following a competitive evaluation to replace its legacy business intelligence (BI) systems, which lacked the functionality, performance and scalability for a dynamic and responsive BI environment.  The Oracle Communications technology was implemented by Oracle Partner Network Gold Level Partner Bluechip Technologies Ltd, Nigeria.

 “The Oracle Communications Data Model and Exadata solution has greatly improved our ability to quickly and efficiently retrieve and analyse data from a variety of sources. Transactional data is processed in near real-time, taking about 45 minutes to process data for a full day, which is a significant improvement on the eight hours it used to take to process the same data. Oracle’s technology has allowed us to offer customers relevant and personalized services, which we can quickly make available. Because the project only took eight months to implement, we were able to experience benefits much sooner than expected,” said Ajibola Ajia, IT Specialist, Intelligence, Implementation & Integration, Etisalat Nigeria.

“Considering the current data explosion in the telecommunications space, it was critical for Etisalat to implement technologies capable of collecting and getting the most from data in its various markets. The Oracle Communications Data Model running on Oracle Exadata provides Etisalat with a scalable and flexible solution, ensuring it remains competitive and maintains its position as a leading communications provider in the region,” said Bhaskar Gorti, senior vice president and general manager, Oracle Communications.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE INDUSTRY NEWS

SureSwipe launches SureSwipe Move - an MPOS solution for SMEs on the go

SureSwipe, a leading Payment Services Provider (PSP), has launched the SureSwipe Move Mobile Point of Sale (MPOS) solution in South Africa.  Read More

Riverbed advances partnership with Microsoft

Riverbed Technology, the leader in application performance infrastructure, has announced that it is one of the first partners to join the new Microsoft Azure Certified program. Read More

Survey proves paperless SA office a distant dream

Despite modern technology resulting in many businesses now working with electronic documents, 90% of local businesses are still storing original paper documents, according to the 2014 Metrofile Information and Records Management Trends Index.  Read More

Create an app-ready network and connect with trillion dollar industry

The size, scope and wealth of opportunity that characterises IoT continue to attract the attention of businesses, especially industry leaders, says Kemp Technologies. Read More

Samsung to unveil curved TV in Ghana

Samsung Electronics West Africa is set to improve the viewing experience of Ghanaians with the unveiling of the new 2014 Ultra High Definition (UHD) LED TV that includes the world’s first Curved UHD TV into the Ghanaian market. Read More

CA Technologies redefines SaaS based IT Service Management

CA Southern Africa has announced that CA Technologies has unveiled CA Cloud Service Management,  a mobile-ready, SaaS-based IT Service Management (ITSM) solution that delivers simplicity and speed across the enterprise. Read More

Huawei joins 5G Infrastructure Association Board

Huawei, a leading global information and communications technology (ICT) solutions provider, announced today that it has been elected to join the board of the 5G Infrastructure Association in Europe at the General Assembly in Bologna. Read More

Cisco continues to reimagine collaboration

Cisco is continuing to reimagine the way we connect with those inside and outside of our organisations by delivering three new personal collaboration tools designed to help get highly collaborative work done without technology hassles getting in the way.  Read More

Brocade builds momentum in EMEA with Partner Education Programme

Networking specialist Brocade has reported significant growth in its accreditation partner base across Europe, the Middle East and Africa (EMEA) in the first half of its financial year. Read More

Netxcell sharpens its focus on Africa

Netxcell Limited, one of India’s leading telecom technology solutions providers will be looking for partnership opportunities at the upcoming VAS Africa 2014 in South Africa.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Widening ICT skills gap: Cause for concernWidening ICT skills gap: Cause for concern

Nigeria's FDI gains could be eroded by the widening gap in indigenous skilled ICT manpower, writes Kokumo Goodie.

IN DEPTH

Kenya rolls out e-extension to improve agricultureKenya rolls out e-extension to improve agriculture

In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.