Etisalat accelerates data retrieval and analysis by 99% with Oracle
INDUSTRY| Aug. 30, 2012, 2:18 p.m.
Oracle Communications reports that Etisalat Nigeria has gone live with Oracle Communications Data Model, which helps it more quickly analyse growing volumes of diverse data, and make better business decisions.
Oracle Communications Data Model allows Etisalat Nigeria to analyse data across multiple business areas – including customer, revenue and network management – to react quickly to technological, regulatory and business challenges in both prepaid and postpaid markets.
Upon implementing Oracle Communications Data Model on Oracle Exadata Database Machine X2-2 Half Rack, Etisalat Nigeria reduced the time required to aggregate and analyze data by 99%. The company can now load call detail records in near real-time, and has gained improved insight to the behavior of its customers and their propensity to churn.
Now able to make decisions based on near real-time data, Etisalat Nigeria can take immediate action to prevent customer churn, deliver personalized promotions and identify and address revenue leakage sources.
The solution includes pre-built dashboards and other customized components to jumpstart development and reduce the cost, complexity and risk of data integration. Implemented in just eight months, Oracle Communications Data Model also provides Etisalat Nigeria the flexibility to upgrade systems faster and efficiently as market conditions change.
Oracle Communications Data Model is purpose-built for communications service providers and has been conformance certified with the industry's TM Forum Information Framework (SID) standard, which fosters interoperability with providers’ systems.
Etisalat Nigeria has deployed Oracle Communications Data Model on Oracle Exadata Database Machine, which offers extreme data warehousing performance with faster upload and query speeds.
Etisalat also implemented Oracle Business Intelligence Enterprise Edition 11g to increase the efficiency of its business operations and gain additional contextual and actionable insight.
Etisalat selected Oracle’s technology following a competitive evaluation to replace its legacy business intelligence (BI) systems, which lacked the functionality, performance and scalability for a dynamic and responsive BI environment. The Oracle Communications technology was implemented by Oracle Partner Network Gold Level Partner Bluechip Technologies Ltd, Nigeria.
“The Oracle Communications Data Model and Exadata solution has greatly improved our ability to quickly and efficiently retrieve and analyse data from a variety of sources. Transactional data is processed in near real-time, taking about 45 minutes to process data for a full day, which is a significant improvement on the eight hours it used to take to process the same data. Oracle’s technology has allowed us to offer customers relevant and personalized services, which we can quickly make available. Because the project only took eight months to implement, we were able to experience benefits much sooner than expected,” said Ajibola Ajia, IT Specialist, Intelligence, Implementation & Integration, Etisalat Nigeria.
“Considering the current data explosion in the telecommunications space, it was critical for Etisalat to implement technologies capable of collecting and getting the most from data in its various markets. The Oracle Communications Data Model running on Oracle Exadata provides Etisalat with a scalable and flexible solution, ensuring it remains competitive and maintains its position as a leading communications provider in the region,” said Bhaskar Gorti, senior vice president and general manager, Oracle Communications.
MORE INDUSTRY NEWS
Portable solar power to the peopleSchneider Electric, a global specialist in energy management, is commercialising its solar powered portable LED lamps with mobile phone charger, the Mobiya TS 120S, in order to offer innovative, reliable and affordable products to people living without access to electricity. Read More
ZipZap from Paycorp is Microsoft’s mPOS solution of choiceZipZap, the mobile POS (mPOS) solution from Paycorp, has partnered with Microsoft Mobile to offer businesses and retailers a mobile solution that enables them to accept payments from customers wherever they are, transacting anywhere, anytime. Read More
Frost & Sullivan applauds PCCW Global for addressing SSA connectivity demandsPCCW Global, the international operating division of HKT, Hong Kong’s premier telecommunications service provider, has been recognized by Frost & Sullivan with the 2015 Sub-Saharan African (SSA) Connectivity Solutions Customer Value Leadership Award. Read More
Airtel Money VISA card continues to drive financial inclusionOne year after Airtel Kenya launched the Airtel Money VISA card, the debit card continues to allow easy access funds 24 hours a day, bringing new point-of-sale and ATM transaction options to users. Read More
Ricoh’s improved A3 multifunction devices monitor, report and connect to the cloudRicoh has released its new 3054SP/3554SP series of A3 black-and-white multifunction devices, for medium to large offices, that support intelligent document functionality. Read More
Dell continues innovation with growth of comprehensive education solutions portfolioDell is maximising engagement in the classroom by releasing a range of education solutions to meet individual learning needs. Read More
FVC signs with Pivot3 for its Hyper Converged Infrastructure solutions across MEAFVC, a leading Value Added Distributor (VAD) in the Middle East & Africa (MEA), has partnered with Pivot3 to deliver hyper-converged appliances and solutions to its partners throughout the Middle East and Africa. Read More
Five good reasons to buy properly licensed business softwareIf you’re running a small business on a tight budget, you might be tempted to think of pirating your accounting or ERP software as a harmless way to save a bit of money. Think again - that pirated software could end up costing you more than you would have needed ... Read More
Q-KON enlarges its African footprint with Newtec certified partnershipQ-KON has recently boosted its footprint into Africa by establishing its partnership with the global Newtec Business Partner Program (bePART®) and is therefore an official distributor of Newtec satcom products. Read More
Tigo Ghana records boost in voice, data subscriptionsTigo Ghana continues to make strides in the Ghanaian telecoms industry following the latest release of the National Communication Authority’s Mobile Voice and Data Subscription figures for the month of January 2015. Read More
FEATURED STORYIHS plans to inject fresh $500m to grow capacity
Mohammed Darwish, managing director of IHS Towers, says the firm will soon inject another $500million into the business after raising some $2.5billion to finance expansion drives. Darwish spoke with biztecafrica.com in Lagos.
BEST READ NEWS
IN DEPTHAs curtain falls on MDGs, what next?
Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.