Etisalat accelerates data retrieval and analysis by 99% with Oracle


Image: By Oracle
Etisalat accelerates data retrieval and analysis by 99% with Oracle

Oracle Communications reports that Etisalat Nigeria has gone live with Oracle Communications Data Model, which helps it more quickly analyse growing volumes of diverse data, and make better business decisions.

Oracle Communications Data Model allows Etisalat Nigeria to analyse data across multiple business areas – including customer, revenue and network management – to react quickly to technological, regulatory and business challenges in both prepaid and postpaid markets.

Upon implementing Oracle Communications Data Model on Oracle Exadata Database Machine X2-2 Half Rack, Etisalat Nigeria reduced the time required to aggregate and analyze data by 99%. The company can now load call detail records in near real-time, and has gained improved insight to the behavior of its customers and their propensity to churn.

Now able to make decisions based on near real-time data, Etisalat Nigeria can take immediate action to prevent customer churn, deliver personalized promotions and identify and address revenue leakage sources.

The solution includes pre-built dashboards and other customized components to jumpstart development and reduce the cost, complexity and risk of data integration. Implemented in just eight months, Oracle Communications Data Model also provides Etisalat Nigeria the flexibility to upgrade systems faster and efficiently as market conditions change.

Oracle Communications Data Model is purpose-built for communications service providers and has been conformance certified with the industry's TM Forum Information Framework (SID) standard, which fosters interoperability with providers’ systems.

Etisalat Nigeria has deployed Oracle Communications Data Model on Oracle Exadata Database Machine, which offers extreme data warehousing performance with faster upload and query speeds.

Etisalat also implemented Oracle Business Intelligence Enterprise Edition 11g to increase the efficiency of its business operations and gain additional contextual and actionable insight.

Etisalat selected Oracle’s technology following a competitive evaluation to replace its legacy business intelligence (BI) systems, which lacked the functionality, performance and scalability for a dynamic and responsive BI environment.  The Oracle Communications technology was implemented by Oracle Partner Network Gold Level Partner Bluechip Technologies Ltd, Nigeria.

 “The Oracle Communications Data Model and Exadata solution has greatly improved our ability to quickly and efficiently retrieve and analyse data from a variety of sources. Transactional data is processed in near real-time, taking about 45 minutes to process data for a full day, which is a significant improvement on the eight hours it used to take to process the same data. Oracle’s technology has allowed us to offer customers relevant and personalized services, which we can quickly make available. Because the project only took eight months to implement, we were able to experience benefits much sooner than expected,” said Ajibola Ajia, IT Specialist, Intelligence, Implementation & Integration, Etisalat Nigeria.

“Considering the current data explosion in the telecommunications space, it was critical for Etisalat to implement technologies capable of collecting and getting the most from data in its various markets. The Oracle Communications Data Model running on Oracle Exadata provides Etisalat with a scalable and flexible solution, ensuring it remains competitive and maintains its position as a leading communications provider in the region,” said Bhaskar Gorti, senior vice president and general manager, Oracle Communications.

Share the News

Get Daily Newsletter

comments powered by Disqus


Case study: How Google Cloud Platform powers Nomanini’s payments platform

Google has commended South African-based enterprise payments platform provider, Nomanini, for its role in modernising informal markets using Google products. Read More

Eutelsat partners with Camusat to deliver turnkey solutions to mobile operators

Eutelsat Communications, one of the world's leading satellite operators, and Camusat, a market leader in implementing telecom infrastructures, have entered into a partnership agreement that will enhance turnkey connectivity solutions for mobile operators in Sub-Saharan Africa. Read More

World Panel inks deal with Vodacom for mobile electricity solution

World Panel Inc. has showcased its latest products at AfricaCom and announced a deal with Vodacom as a key retail partner to sell its new SunStream in select stores. Read More

AMOTEL appoints WTL as its first supplier for GSM and Data Networks in rural Tanzania

World Telecom Labs (WTL) today announced that it has been appointed by AMOTEL to bring voice and data to remote rural villages close to Lake Tanganyika in the Katavi Region.  Read More

CA Southern Africa Road Show brings Digital Transformation in the Application Economy to Nigeria

The CA Southern Africa roadshow, which successfully launched in Kenya and Botswana, arrived in Lagos, Nigeria on November 3, where it showcased products and solutions that fuel digital transformation. Read More

Dimension Data launched managed security services in MEA

Dimension Data has deployed a new suite of standardised managed and cloud-based services to tackle current and emerging security threats. Read More

Advanced cyber threats on the increase in energy sector

Energy businesses are increasingly attractive targets for cyber attackers given their high visibility, central role in the world economy and the politically sensitive nature of their global operations, says Arbor Networks.  Read More

Gemalto protects banks and card issuers against Card-Not-Present fraud with next generation payment

Gemalto, the world leader in digital security, announces the launch of Dynamic Code Verification, a comprehensive payment security solution that protects against Card-Not-Present (CNP) fraud on-line. Read More

ESET launches Smart Security 9 and ESET NOD32 Antivirus 9

ESET has announced the availability of its new security solutions for Windows home users: ESET Smart Security 9 and ESET NOD32 Antivirus 9.  Read More

Jasco helps implement digital archive with Oracle Content Storage Management

When launched its multichannel offering in October 2013 through Openview HD satellite and began to diversify its content on digital platforms, the need for digital archiving and long-term content storage became an imperative. The channel turned to Jasco Broadcast Solutions and the Oracle DIVA Content Management System (CMS ... Read More


Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks Unlimited


eCommerce in Africa urged to take advantage of mobile eCommerce in Africa urged to take advantage of mobile

The Executive Chairman of Alltel has urged operators of eCommerce in Ghana and Africa as a whole to take advantage of the current trend for Africans to trade online via their mobile handsets. 


Nigeria needs $25b investment in broadband, says WoodNigeria needs $25b investment in broadband, says Wood

Telecoms executive Adrian Wood speaks to Kokumo Goodie about investment potential in Nigeria.