ESPN returns to Zambia with Kwese TV
One of the world’s best known sports channels has returned to Zambian audiences after Kwesé Sports and ESPN announced the exclusive ESPN channel on the Kwesé TV bouquet, which will deliver the most comprehensive sports coverage in Africa, bringing the best in sports to fans through live coverage of events from across the globe.
The channel which aims to be the first choice for fans through its latest news and updates has promised and remains committed to a diverse programming schedule designed to appeal to even the most discerning sports fans.
Along with live sports, the channel introduces unique original programming including an African edition of the popular Sports Center program, an iconic and hugely popular show with fans across the world.
Sports Center, which will be hosted by Philip Murphy, will also showcase and cover the latest in sports news, highlights and updates in its signature fast-paced format, which has made it one of the most loved and awarded shows in television.
Kwesé Sports has continued to shake up the sports broadcasting industries since it launched in 2016. And it is for this reason that Kwesé and ESPN will also launch an African edition of the ESPN website and mobile app later this year in its effort to bring one of the greatest entertainment to Zambian audiences.
Commenting on the launch, Econet Media President and CEO Joseph Hundah said, “This is a real game changer. In ESPN we have a collaborator that enhances our offering to our viewers.” “We have always aimed to deliver premium sports programming and we continue to bring the best to our sports fans, through our acquisitions of top-shelf sports rights and our investment in our platforms and in how we deliver our programming whether through Pay-TV, Free-to-air or digital mobile platforms. The launch of this channel is significant as it cements our place as a leading provider of sports programming in Africa,” he added.
And commenting on the same matter, ESPN international Vice President Russell Wolff expressed happiness and thanked Econet media for bringing ESPN and Sports Centre back to television screens in Africa and expanding the Kwesé and ESPN digital connection with fans.
Zambian viewers can look forward to thousands of hours of ESPN content which will be licensed to Kwesé. This will include both live sports and award-winning original programming, with the content appearing across the ESPN and Kwesé Sport channels.