Entries open for mobile awards

VALUE ADDED SERVICES

|
Image: By BiztechAfrica
Entries open for mobile awards

Mobile Entertainment Africa and MEF have invited entries from Africa for this year’s Meffy's awards for mobile content and commerce.

MEF is the global community for mobile content and commerce. It is the leading trade organisation for companies wishing to monetize their goods, services and digital products via the mobile connected device. Mobile Entertainment Africa is an annual event for Africa’s mobile entertainment sector.

The two are seeking African innovators to enter the global Meffy competition, which honours global mobile innovators.

Judged by an independent and uniquely international panel of journalists, academics, analysts and VCs, the Meffys are described as the global benchmark for measuring success and rewarding innovation in mobile content and commerce.

Last year, more than 350 industry leaders from over 30 countries gathered in London to attend the Meffys, reflecting their stature as the premier global awards for the industry. The 13 award categories reflect mobile’s ever-expanding role in consumers’ lives and entries are being accepted until July 19th. All entries, and particularly the winners, will receive global exposure. All Amber, organiser of the Mobile Africa Entertainment event, has also agreed to sponsor the Meffys and as part of the agreement will cover the fees for 10 cutting-edge African mobile start-ups to enter themselves for the awards.

Rimma Perelmuter, MEF Executive Director commented: “Now in their 9th year, the Meffys enjoy an unrivalled heritage as the global awards for mobile content and commerce. MEF reviews the categories on an annual basis to reflect the industry’s evolution and this year, we are recognising the profound impact of mobile on key verticals and consumers around the world. The exciting mobile innovations taking place in Africa are a perfect example of the mobile successes the Meffys recognises and we are looking forward to working with All Amber to raise awareness in sub-Saharan Africa.”

Matthew Dawes, Managing Director of All Amber observed: “We're delighted to be working with MEF in promoting African mobile innovators to a global audience as a sponsor of the Meffys and appreciate their ongoing support of our conferences. It has been my primary aim since I founded this company to assist in facilitating the growth of the mobile sector on the continent. I believe that the innovations, products and services need to be recognised as being of an international standard and that’s why we’re happy to fund 10 Africa start-ups to enter the Meffys. We would strongly encourage anyone involved in mobile on the continent to carefully review the categories and submit an entry. The brand new Social Responsibility & Development Award will be of specific interest to African mobile developers, as will the Innovation Award for Growth Markets.”

Furthermore, MEF will be utilising All Amber’s high calibre events in South, West and East Africa to expand its global presence into sub-Saharan Africa. MEF’s participation at the conferences will allow All Amber to bring MEF’s international members, knowledge, analytics and best practice to the proceedings. Together, the organisations will work to support the mobile ecosystem across the continent and bolster the African presence within MEF’s global community. This will commence with MEF’s role as an official Supporting Organisation at All Amber’s Mobile Entertainment Africa conference, which takes place in Cape Town on August 29th and 30th.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

SimbaPay launches free UK to Nigeria money transfers

Nigerians living in the UK can now send money to any bank account or mobile phone in Nigeria instantly. Read More

Local languages now on EcoCash

Econet Wireless has announced a new enhancement to the EcoCash mobile money wallet by unveiling multiple local languages to the EcoCash platform.  Read More

Airtel, Verifone partner on NFC payment in Ghana

Airtel Ghana has partnered Verifone Mobile Money to raise the bar in the mobile money space by introducing a contactless “tap and pay” near field communications (NFC) technology for payment.  Read More

Globacom unveils National Mobile Health Insurance product

Nefishetu Yesufu; Dr. Femi Thomas; Ashok Israni;  Dr. Ernest Ndukwe and Janada Mamza Nigerian national telecoms carrier, Globacom has unveiled a National Mobile Health Insurance Product to help improve access to quality health care among Nigerian population. Read More

MFS Africa to power cross-border xP2P services between MTN Mobile Money and M-Pesa in Africa

MFS Africa has announced that its mobile money hub (MFS Africa Hub) has been selected by telecom giants Vodafone and MTN to interconnect their respective M-PESA and MTN Mobile Money platforms in the East African region.  Read More

Airtel Kenya partners Medanta Africare for mobile healthcare

Airtel Kenya has joined hands with Medanta Africare to launch a new mHealth service that will allow customers access quality health advice from doctors through their mobile phones.      Read More

MTN Mobile Money and Vodafone M-Pesa to interconnect Mobile Money Services

Customers of MTN Mobile Money and M-Pesa in East Africa will be able to transfer money to each other following an agreement between MTN Group and Vodafone Group to interconnect their mobile money services. Read More

Mobile money a game changer

There has been massive drop in the number of unbanked, thanks to the boom of mobile money services, a new World Bank report shows.  Read More

Afrinvest unveils mobile app for online trading, investment management

Ayodeji Ebo, Charles Egbunonwo, Ike Chioke, Afrinvest and Tony Usidamen Afrinvest Securities Limited at the weekend launched an online equity trading mobile application, offering clients mobile access to their brokerage accounts and portfolio data.  Read More

Stanbic launches real time payments for electricity and DStv

Stanbic Bank Botswana has announced the introduction of state of the art, real-time electronic payments for Prepaid Electricity and DStv Subscription through its cellphone Banking and Internet Banking Channels. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

The transformative power of affordable smartphones and unlimited data in GhanaThe transformative power of affordable smartphones and unlimited data in Ghana

Smartphones are helping transform their lives of ordinary people in Ghana, Reports Nana Appiah Acquaye.

IN DEPTH

NIMC infrastructure must be managed by credible people: NIMC chiefNIMC infrastructure must be managed by credible people: NIMC chief

NIMC’s chief speaks to Kokumo Goodie about the role of the NIMC and his own legacy.

COMPANY NEWS

Microsoft, IICD launch employability hub in Ghana

Microsoft Ghana, in partnership with the International Institute for Communication and Development, has launched the TizaaWorks online platform, a one-stop online hub for employability and entrepreneurship.