Entries open for mobile awards

VALUE ADDED SERVICES

|
Image: By BiztechAfrica
Entries open for mobile awards

Mobile Entertainment Africa and MEF have invited entries from Africa for this year’s Meffy's awards for mobile content and commerce.

MEF is the global community for mobile content and commerce. It is the leading trade organisation for companies wishing to monetize their goods, services and digital products via the mobile connected device. Mobile Entertainment Africa is an annual event for Africa’s mobile entertainment sector.

The two are seeking African innovators to enter the global Meffy competition, which honours global mobile innovators.

Judged by an independent and uniquely international panel of journalists, academics, analysts and VCs, the Meffys are described as the global benchmark for measuring success and rewarding innovation in mobile content and commerce.

Last year, more than 350 industry leaders from over 30 countries gathered in London to attend the Meffys, reflecting their stature as the premier global awards for the industry. The 13 award categories reflect mobile’s ever-expanding role in consumers’ lives and entries are being accepted until July 19th. All entries, and particularly the winners, will receive global exposure. All Amber, organiser of the Mobile Africa Entertainment event, has also agreed to sponsor the Meffys and as part of the agreement will cover the fees for 10 cutting-edge African mobile start-ups to enter themselves for the awards.

Rimma Perelmuter, MEF Executive Director commented: “Now in their 9th year, the Meffys enjoy an unrivalled heritage as the global awards for mobile content and commerce. MEF reviews the categories on an annual basis to reflect the industry’s evolution and this year, we are recognising the profound impact of mobile on key verticals and consumers around the world. The exciting mobile innovations taking place in Africa are a perfect example of the mobile successes the Meffys recognises and we are looking forward to working with All Amber to raise awareness in sub-Saharan Africa.”

Matthew Dawes, Managing Director of All Amber observed: “We're delighted to be working with MEF in promoting African mobile innovators to a global audience as a sponsor of the Meffys and appreciate their ongoing support of our conferences. It has been my primary aim since I founded this company to assist in facilitating the growth of the mobile sector on the continent. I believe that the innovations, products and services need to be recognised as being of an international standard and that’s why we’re happy to fund 10 Africa start-ups to enter the Meffys. We would strongly encourage anyone involved in mobile on the continent to carefully review the categories and submit an entry. The brand new Social Responsibility & Development Award will be of specific interest to African mobile developers, as will the Innovation Award for Growth Markets.”

Furthermore, MEF will be utilising All Amber’s high calibre events in South, West and East Africa to expand its global presence into sub-Saharan Africa. MEF’s participation at the conferences will allow All Amber to bring MEF’s international members, knowledge, analytics and best practice to the proceedings. Together, the organisations will work to support the mobile ecosystem across the continent and bolster the African presence within MEF’s global community. This will commence with MEF’s role as an official Supporting Organisation at All Amber’s Mobile Entertainment Africa conference, which takes place in Cape Town on August 29th and 30th.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

Safaricom launches M-PESA mobile financial journal

Safaricom has announced the launch of M-Ledger, an Android based application that provides subscribers on the company’s network with a simple and easy to use financial journal to track and monitor their M-PESA transactions.  Read More

Airtel, Access Bank strike Access Money deal

Access Bank Plc has collaborated one of Nigeria’s leading telcos, Airtel to develop and launch a new mobile money service. Read More

Microsoft, Opera Software to extend Opera Mobile Store to more Nokia phones

Opera Mobile Store will replace Nokia Store as the default app store for Nokia feature phones, Symbian and Nokia X smartphones, following an agreement between Opera Software and Microsoft. Read More

Mobile transaction users to hit 2bn by 2017

A new report from Juniper Research has found that just over 2 billion mobile phone or tablet users will make some form of mobile commerce transaction by the end of 2017, up from 1.6 billion this year. Read More

Zero-rating key to customer acquisition - Airtel Africa

Making OTT services such as Facebook and WhatsApp available for free on mobile networks - or so-called “zero-rating” - is a key part of customer acquisition, according to Willie Ellis, head of products and innovation at Airtel Africa. Read More

Airtel to offer insurance cover for iPhone 6 and iPhone 6 Plus

Airtel has announced that it will offer a 2-year insurance cover to its customers who purchase iPhone 6 and iPhone 6 Plus in any of its designated outlets in Kenya.   Read More

EcoCash-Western Union link up

The Western Union Company, a leader in global payment services, and Zimbabwe’s leading mobile money service provider, Econet Wireless, have teamed up to offer consumers fast and reliable international money transfers. Read More

Mobile money services must innovate to be sustainable - Tigo

Mobile money services must continually be innovating if they are to make their business sustainable in the long-run, according to Diego Gutierrez, general manager of Tigo Tanzania. Read More

Mobile money operators must take holistic approach – panel

Companies launching mobile money services were urged by panelists at AfricaCom in Cape Town to approach the market strategically and holistically if they are to be sustainable.   Read More

Ericsson supports Tigo Mobile Wallet in Senegal

Ericsson has announced that Tigo Senegal has launched Tigo Cash service based on the Ericsson Wallet Platform Solution.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

GSMA: half a billion mobile subscribers in SSA by 2020GSMA: half a billion mobile subscribers in SSA by 2020

The number of unique mobile subscribers in Sub-Saharan Africa will pass the half billion mark in 2020, says a new GSMA report.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

VMware Study: Businesses can Take Three Weeks to get Employees Mobile-Ready

EMEA businesses say concerns over trust, ownership and delivery capability may hold back taking advantage of the mobile cloud-era.