Entries open for mobile awards
VALUE ADDED SERVICESBy BiztechAfrica - July 5, 2012, 5:36 p.m.
Mobile Entertainment Africa and MEF have invited entries from Africa for this year’s Meffy's awards for mobile content and commerce.
MEF is the global community for mobile content and commerce. It is the leading trade organisation for companies wishing to monetize their goods, services and digital products via the mobile connected device. Mobile Entertainment Africa is an annual event for Africa’s mobile entertainment sector.
The two are seeking African innovators to enter the global Meffy competition, which honours global mobile innovators.
Judged by an independent and uniquely international panel of journalists, academics, analysts and VCs, the Meffys are described as the global benchmark for measuring success and rewarding innovation in mobile content and commerce.
Last year, more than 350 industry leaders from over 30 countries gathered in London to attend the Meffys, reflecting their stature as the premier global awards for the industry. The 13 award categories reflect mobile’s ever-expanding role in consumers’ lives and entries are being accepted until July 19th. All entries, and particularly the winners, will receive global exposure. All Amber, organiser of the Mobile Africa Entertainment event, has also agreed to sponsor the Meffys and as part of the agreement will cover the fees for 10 cutting-edge African mobile start-ups to enter themselves for the awards.
Rimma Perelmuter, MEF Executive Director commented: “Now in their 9th year, the Meffys enjoy an unrivalled heritage as the global awards for mobile content and commerce. MEF reviews the categories on an annual basis to reflect the industry’s evolution and this year, we are recognising the profound impact of mobile on key verticals and consumers around the world. The exciting mobile innovations taking place in Africa are a perfect example of the mobile successes the Meffys recognises and we are looking forward to working with All Amber to raise awareness in sub-Saharan Africa.”
Matthew Dawes, Managing Director of All Amber observed: “We're delighted to be working with MEF in promoting African mobile innovators to a global audience as a sponsor of the Meffys and appreciate their ongoing support of our conferences. It has been my primary aim since I founded this company to assist in facilitating the growth of the mobile sector on the continent. I believe that the innovations, products and services need to be recognised as being of an international standard and that’s why we’re happy to fund 10 Africa start-ups to enter the Meffys. We would strongly encourage anyone involved in mobile on the continent to carefully review the categories and submit an entry. The brand new Social Responsibility & Development Award will be of specific interest to African mobile developers, as will the Innovation Award for Growth Markets.”
Furthermore, MEF will be utilising All Amber’s high calibre events in South, West and East Africa to expand its global presence into sub-Saharan Africa. MEF’s participation at the conferences will allow All Amber to bring MEF’s international members, knowledge, analytics and best practice to the proceedings. Together, the organisations will work to support the mobile ecosystem across the continent and bolster the African presence within MEF’s global community. This will commence with MEF’s role as an official Supporting Organisation at All Amber’s Mobile Entertainment Africa conference, which takes place in Cape Town on August 29th and 30th.
MORE VALUE ADDED SERVICES NEWS
Mobile, tablet entertainment revenues to top $75bn by 2017A new report by Juniper Research has found that by 2017, annual revenues from mobile entertainment services will reach almost $75 billion. Read More
M-PESA launches online paymentsM-PESA aims to revolutionise e-commerce in Kenya with the launch of its online payment service. Read More
Airtel partners with DSTV MobileAirtel Kenya and DStv Mobile have entered into a partnership that will allow Airtel subscribers to access DSTV mobile through their mobile phone network using Drifta mobile decoder for Android. Read More
Mobile smart wearable device shipments to approach 130m by 2018New findings from leading hi-tech analysts, Juniper Research, indicate that smart wearable device shipments including smart watches and glasses will approach 130 million by 2018, 10 times higher than estimated this year. Read More
EcoCash to offer lendingEcoCashSave account holders will soon be able to also borrow money just like ordinary bank account holders. Read More
Apps, data changing mobileMobile voice revenue is declining fast, while data use is surging, driven by instant messaging and apps, say new reports on the state of mobility in South Africa. Read More
Airtel, Zanaco launch’Cultiv8’ accountAirtel Money and Zambia National Commercial Bank have partnered to launch a low cost account that is primarily accessed through Airtel Money. Read More
Airtel to launch Opera Web Pass in AfricaOpera Software and Airtel have announced the launch of Opera Web Pass for customers in 17 countries across Africa. Read More
Clickatell aims to be Nigeria’s largest PINless prepaid airtime providerClickatell says it aims to strengthen its position as a leading mobile enablement provider in Nigeria and be the largest PINless airtime provider by the end of the fiscal year. Read More
FEATURED STORYGaming app introduces investors to trading
A new virtual stock market app is equipping would-be investors with the skills they need to trade.
BEST READ NEWS
IN DEPTHCorporate cyber security threats of the year
91% of organisations polled suffered a cyber-attack at least once in the past year, says Kaspersky Lab in its security review of 2013.
COMPANY NEWSSamsung, 49M embark on consumer educational drive
Samsung Electronics South Africa has announced a national consumer education campaign in support of the 49M initiative, offering practical actions to save energy in daily life.MTN launches new positioning campaign for enterprise market
MTN Group today unveiled a new Pan-African brand positioning media campaign for MTN Business, its enterprise business unit.