Entries open for mobile awards

VALUE ADDED SERVICES

|
Image: By BiztechAfrica
Entries open for mobile awards

Mobile Entertainment Africa and MEF have invited entries from Africa for this year’s Meffy's awards for mobile content and commerce.

MEF is the global community for mobile content and commerce. It is the leading trade organisation for companies wishing to monetize their goods, services and digital products via the mobile connected device. Mobile Entertainment Africa is an annual event for Africa’s mobile entertainment sector.

The two are seeking African innovators to enter the global Meffy competition, which honours global mobile innovators.

Judged by an independent and uniquely international panel of journalists, academics, analysts and VCs, the Meffys are described as the global benchmark for measuring success and rewarding innovation in mobile content and commerce.

Last year, more than 350 industry leaders from over 30 countries gathered in London to attend the Meffys, reflecting their stature as the premier global awards for the industry. The 13 award categories reflect mobile’s ever-expanding role in consumers’ lives and entries are being accepted until July 19th. All entries, and particularly the winners, will receive global exposure. All Amber, organiser of the Mobile Africa Entertainment event, has also agreed to sponsor the Meffys and as part of the agreement will cover the fees for 10 cutting-edge African mobile start-ups to enter themselves for the awards.

Rimma Perelmuter, MEF Executive Director commented: “Now in their 9th year, the Meffys enjoy an unrivalled heritage as the global awards for mobile content and commerce. MEF reviews the categories on an annual basis to reflect the industry’s evolution and this year, we are recognising the profound impact of mobile on key verticals and consumers around the world. The exciting mobile innovations taking place in Africa are a perfect example of the mobile successes the Meffys recognises and we are looking forward to working with All Amber to raise awareness in sub-Saharan Africa.”

Matthew Dawes, Managing Director of All Amber observed: “We're delighted to be working with MEF in promoting African mobile innovators to a global audience as a sponsor of the Meffys and appreciate their ongoing support of our conferences. It has been my primary aim since I founded this company to assist in facilitating the growth of the mobile sector on the continent. I believe that the innovations, products and services need to be recognised as being of an international standard and that’s why we’re happy to fund 10 Africa start-ups to enter the Meffys. We would strongly encourage anyone involved in mobile on the continent to carefully review the categories and submit an entry. The brand new Social Responsibility & Development Award will be of specific interest to African mobile developers, as will the Innovation Award for Growth Markets.”

Furthermore, MEF will be utilising All Amber’s high calibre events in South, West and East Africa to expand its global presence into sub-Saharan Africa. MEF’s participation at the conferences will allow All Amber to bring MEF’s international members, knowledge, analytics and best practice to the proceedings. Together, the organisations will work to support the mobile ecosystem across the continent and bolster the African presence within MEF’s global community. This will commence with MEF’s role as an official Supporting Organisation at All Amber’s Mobile Entertainment Africa conference, which takes place in Cape Town on August 29th and 30th.



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

Safaricom pays out Kshs.152m in Skiza Tunes royalties

Safaricom Limited has released Kshs.152 million to Collective Management Organisations (CMOs) and Premium Rate Service Providers (PRSPs), for payment to artistes whose music is sold through the company’s music platform – Skiza Tunes. Read More

Opera Mini introduces native ad blocker for Android users

Opera Mini has announced the launch of its built-in ad blocking system operating on its browser for Android.  Read More

SimbaPay announces single money transfer of up to $45,000 to Africa

SimbaPay says it is revolutionizing the remittance space through its official announcement of raising the single transaction limit to a whopping $45,000. This is substantially higher than the previous transaction limit of $3,000.   Read More

VAS industry threatens traditional media

Mahindra Comviva says the rise of value-added services (VAS) industry could significantly displace traditional media in future.  Read More

Keeping up with the mobile banking evolution

Africa especially has witnessed the trend of mobile banking, due to the well-known fact that today more people on the continent have access to a mobile phone than electricity. Read More

ALTON, WASPAN kick against NCC’s VAS regulatory framework

The Association of Licenced Telecommunications Operators of Nigeria (ALTON) and Wireless Application Service Providers of Nigeria (WASPAN) have opposed the NCC's regulatory framework for the Value Added Services subsector. Read More

MTN Ghana soon to pay interest on Mobile Money Wallet savings

The over six million registered customers of MTN Mobile Money will soon stand a chance of earning some interest on money kept in their wallets.  Read More

Tigo Pesa customers pocket $2.3m/- in quarterly profit share

Tigo Pesa users in Tanzania have been paid a total of $2.3m/- as profit share paid every quarter by Tanzania’s leading digital lifestyle telco. Read More

Jongla launches ‘lightest’ instant messaging service in Africa

Jongla has announced that it is launching its fast, open and light instant messaging app in Africa at the Mobile West Africa conference taking place in Lagos. Read More

Surfline introduces mobile top-up code

Surfline Communications has introduced another convenient way for customers to top up their Surfline account and activate their 4G LTE internet bundles.  Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor Networks

FEATURED STORY

Criticism over Remita borne out of ignorance, says SystemSpecsCriticism over Remita borne out of ignorance, says SystemSpecs

The CEO of SystemSpecs, the company behind the revenue-saving Nigerian Single Treasury Account (TSA) system, speaks to Biztechafrica.

IN DEPTH

IBM Opens First Cloud Data Centre in South AfricaIBM Opens First Cloud Data Centre in South Africa

IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.