EMEA PC market still slow
BUSINESS| July 21, 2011, 1:53 p.m.
IDC reports that in contrast with slow demand in Europe, Africa’s PC market showed growth.
The Middle East and Africa region [MEA] reported PC growth of 12.2% year on year, says IDC in its quarterly PC Market Tracker. In Europe, slow consumer demand slowed the entire market.
IDC said PC shipments in Europe, the Middle East, and Africa (EMEA) continued to contract in the second quarter of 2011 as sustained high levels of inventory inhibited stronger sell-in, particularly in Western Europe, and led to a decline of 8.9% in overall shipments across EMEA compared with the same quarter last year.
A shift in interest and budget toward other products continued to contribute to weak consumer demand and slow stock depletion across Western Europe, but CEE and MEA continued to expand and enjoy positive growth, performing even better than expected, driven by robust demand for portable PCs.
IDC expected consumer demand to be geared toward media tablets in the coming months, as competition drives prices down.
HP maintained strong leadership and further consolidated its market share in EMEA, thanks to robust performance across all subregions. Acer held on to second place and Dell enjoyed a strong quarter and returned to positive growth.
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