EMEA PC market still slow

BUSINESS

|
Image: By BizTechAfrica
EMEA PC market still slow

The PC market in the EMEA region is still slow, with little growth in the consumer segment in particular, reports IDC.

In its report on PC shipments for the first quarter of this year, IDC says PC shipments contracted further than expected, partly due to low demand from consumers. Tablet PCs and mobile devices are taking consumer and SMB attention away from traditional PCs, says the report.

It said EMEA PC shipments declined 9.6% year over year in 1Q11 on shipments of 24.1 million units across the region. Western Europe shipment levels contracted by 17.5% but growth in Middle East and Africa regions remained positive, albeit at moderate levels, with 6.3% gains.
 
Continued softness in the consumer space remains the primary reason behind this quarter's shortfall across most countries in Western Europe. The current momentum around Media Tablets, as well as Smartphones, clearly continued to drive consumers' attention away from PCs, shifting spending to these hot new devices while PC renewals are put on hold. However this wait and see attitude is temporary, as PCs remain a must-have and the primary computing platform in the home. said Eszter Morvay, research manager in IDC's EMEA Personal Computing group.
 
The commercial market, particularly the corporate space, held up better in 1Q11, driven by continued recovery in enterprise renewals in several countries. But challenging economic conditions continued to affect SMB demand levels, prompting businesses to remain cautious with investments. The situation in the Middle East also had an impact on market behavior this quarter, but the market proved more resilient than expected.
 
Despite the political unrest in the Middle East and Africa (MEA) region during the first months of the year, the PC market performed well above expectations, driven by demand in the consumer notebook space in addition to a few large deals that took place across the region. The MEA PC market reported a year-on-year growth of 6.3% in 1Q11, with portable PCs growing by 13.4% in comparison to weaker results of -3.5% growth reported in the desktop segment.“
 
“ Media tablets will undoubtedly continue to disrupt the EMEA PC market this year and the momentum is not expected to slow down in the second half 2011 as more products will come to market in 2Q and sales will boom during the back-to-school and Christmas seasons. However, with more than 22 million media tablets expected to be sold in EMEA this year, and a net new market opportunity estimated of over 15 million devices, the industry will actually benefit from a higher combined market growth opportunity than in 2010, said Karine Paoli, Associate Vice President, IDC EMEA Systems and Infrastructure solutions.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

MTN Group Sustainability Report released

MTN Group’s efforts to advance social development in its markets through the integration of sustainable business practices into day-to-day activities, is yielding positive outcomes, the company’s Sustainability Report shows. Read More

Senegal seeking ICT investment opportunities in Mauritania

Mauritania, an impoverished nation in West Africa, is a largely untapped ICT market, according to many Senegalese industry players. A group of ICT companies from Senegal recently visited Mauritania to find out if this statement is indeed true. Read More

Schneider Electric releases the first survey on counterfeit electrical products in Africa

Counterfeiting of most common electrical products is widely spread in all African countries, representing 40% to 80% of their markets, says a new survey. Read More

MTN Business launches services that will host SMEs securely on its domain

MTN Business has launched Bring Your Business Online, a platform that gives small and medium-sized businesses (SME) increased visibility by providing online presence on the MTN managed domain for less than R20 a month. Read More

Job fears in Senegal as Tigo outsources network management

People working for Tigo Senegal are worried about their jobs after the mobile operator signed an agreement that handed over the management of its network to the Swedish telecom giant Ericsson. Read More

JUMIA Côte d’Ivoire expands its operations

JUMIA has opened six new hubs in Cote d’Ivoire in the cities of Yamoussoukro, Bouaké, San Pedro, Daloa, Gagnoa, and Korogho.  Read More

US firm Actifio drives into African markets

US based company Actifio, which specialises in copy data virtualisation, has revealed its plans for the expansion of its footprint in the African markets. Read More

Richard Edet appointed Country Senior Officer for Alcatel-Lucent Nigeria

Alcatel-Lucent has announced the appointment of Richard Edet, effective today, as Country Senior Officer and managing director for Nigeria. Read More

Africans to surge up the ranks of ultra-high-net-worth individuals

The number of ultra-high net worth individuals – those with at least $30 million in assets – in Africa will increase by a staggering 59% over the next 10 years, stronger than the 34% projected global growth. Read More

Villagers get solar training at Barefoot College

The Botswana Human Resource Development Council (HRDC) has seconded seven semi-illiterate mostly Ngwatle villagers for a six month solar electrification training course at the famed Barefoot College in India.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

2bn priced out of internet access2bn priced out of internet access

A new report from the Alliance for Affordable Internet shows that the price of broadband remains prohibitive for billions in developing and emerging countries, with women and rural dwellers hardest hit.

IN DEPTH

Villagers get solar training at Barefoot College Villagers get solar training at Barefoot College

The Botswana Human Resource Development Council (HRDC) has seconded seven semi-illiterate mostly Ngwatle villagers for a six month solar electrification training course at the famed Barefoot College in India.