EMEA PC market still slow
BUSINESS| April 22, 2011, 8:45 a.m.
The PC market in the EMEA region is still slow, with little growth in the consumer segment in particular, reports IDC.
In its report on PC shipments for the first quarter of this year, IDC says PC shipments contracted further than expected, partly due to low demand from consumers. Tablet PCs and mobile devices are taking consumer and SMB attention away from traditional PCs, says the report.
It said EMEA PC shipments declined 9.6% year over year in 1Q11 on shipments of 24.1 million units across the region. Western Europe shipment levels contracted by 17.5% but growth in Middle East and Africa regions remained positive, albeit at moderate levels, with 6.3% gains.
Continued softness in the consumer space remains the primary reason behind this quarter's shortfall across most countries in Western Europe. The current momentum around Media Tablets, as well as Smartphones, clearly continued to drive consumers' attention away from PCs, shifting spending to these hot new devices while PC renewals are put on hold. However this wait and see attitude is temporary, as PCs remain a must-have and the primary computing platform in the home. said Eszter Morvay, research manager in IDC's EMEA Personal Computing group.
The commercial market, particularly the corporate space, held up better in 1Q11, driven by continued recovery in enterprise renewals in several countries. But challenging economic conditions continued to affect SMB demand levels, prompting businesses to remain cautious with investments. The situation in the Middle East also had an impact on market behavior this quarter, but the market proved more resilient than expected.
Despite the political unrest in the Middle East and Africa (MEA) region during the first months of the year, the PC market performed well above expectations, driven by demand in the consumer notebook space in addition to a few large deals that took place across the region. The MEA PC market reported a year-on-year growth of 6.3% in 1Q11, with portable PCs growing by 13.4% in comparison to weaker results of -3.5% growth reported in the desktop segment.“
“ Media tablets will undoubtedly continue to disrupt the EMEA PC market this year and the momentum is not expected to slow down in the second half 2011 as more products will come to market in 2Q and sales will boom during the back-to-school and Christmas seasons. However, with more than 22 million media tablets expected to be sold in EMEA this year, and a net new market opportunity estimated of over 15 million devices, the industry will actually benefit from a higher combined market growth opportunity than in 2010, said Karine Paoli, Associate Vice President, IDC EMEA Systems and Infrastructure solutions.
MORE BUSINESS NEWS
MTN Business launches Supplier Development Programme in MpumalangaMTN Business has reaffirmed its commitment to develop small and medium-sized enterprises (SMEs) within Nelspruit by extending its Supplier Development Programme (SDP) and Accelerator Programme (AP), the company’s enterprise development initiatives, to the Mpumalanga Province of South Africa. Read More
VMware appoints Senior Vice President and GM of EMEAVMware, a global leader in cloud infrastructure and business mobility, today announced the appointment of Jean-Pierre Brulard as Senior Vice President and General Manager of EMEA. Read More
InfoGraphics chief urges investment in tech start-upsThe Managing Director of InfoGraphics Nigeria, Chinenye Mba-Uzoukwu, has urged wealthy Nigerians to invest in tech start-ups. Read More
Convergence Partners acquires stake in Nigerian Fintech firmConvergence Partners has announced an investment of $20m for a strategic, minority stake in Venture Garden Nigeria. Read More
MTN Business augments its management team further with key strategic appointmentMTN Business SA has appointed an industry veteran, Mariana Kruger, as General Manager of Private Sector. Read More
SA Competition Tribunal approves Telkom-BCX mergerBusiness Connexion Group Limited has announced that the Competition Tribunal of South Africa has approved the proposed merger between Business Connexion Group Limited ("BCX") and Telkom SA SOC Limited ("Telkom") with the imposition of conditions. Read More
Kenyan SACCOS riding on innovation to attract customersAs confidence in mainstream banks remains low due to prohibitive interest rates, customers are embracing Savings and Credit Cooperatives (SACCO) as an alternative. Read More
BITC invites ICT investorsThe Botswana Investment and Trade Centre (BITC) is casting its net wide to appeal to players in the Information Technology sector to invest in the country. Read More
Yudala ‘an unstoppable movement’The opening of Yudala outlets, combining an online shopping platform with retail stores, has been described as a game-changer in Nigeria. Read More
Travelport, TTS sign reseller agreement for Africa, Middle East and Asia Pacific regionTravelport and TTS have signed a sales and distribution agreement for TTS products in the Africa, Middle East, and Asia Pacific regions. Read More
FEATURED STORYYoung innovators shine during pitch sessions
Botswana saw an array of upcoming tech wizards selling their ideas during the Vendors’ Day pitch sessions this week.
BEST READ NEWS
IN DEPTHHigh tech homes: Just press play
High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.