EMEA PC market still slow
BUSINESSBy BiztechAfrica - April 22, 2011, 8:45 a.m.
The PC market in the EMEA region is still slow, with little growth in the consumer segment in particular, reports IDC.
In its report on PC shipments for the first quarter of this year, IDC says PC shipments contracted further than expected, partly due to low demand from consumers. Tablet PCs and mobile devices are taking consumer and SMB attention away from traditional PCs, says the report.
It said EMEA PC shipments declined 9.6% year over year in 1Q11 on shipments of 24.1 million units across the region. Western Europe shipment levels contracted by 17.5% but growth in Middle East and Africa regions remained positive, albeit at moderate levels, with 6.3% gains.
Continued softness in the consumer space remains the primary reason behind this quarter's shortfall across most countries in Western Europe. The current momentum around Media Tablets, as well as Smartphones, clearly continued to drive consumers' attention away from PCs, shifting spending to these hot new devices while PC renewals are put on hold. However this wait and see attitude is temporary, as PCs remain a must-have and the primary computing platform in the home. said Eszter Morvay, research manager in IDC's EMEA Personal Computing group.
The commercial market, particularly the corporate space, held up better in 1Q11, driven by continued recovery in enterprise renewals in several countries. But challenging economic conditions continued to affect SMB demand levels, prompting businesses to remain cautious with investments. The situation in the Middle East also had an impact on market behavior this quarter, but the market proved more resilient than expected.
Despite the political unrest in the Middle East and Africa (MEA) region during the first months of the year, the PC market performed well above expectations, driven by demand in the consumer notebook space in addition to a few large deals that took place across the region. The MEA PC market reported a year-on-year growth of 6.3% in 1Q11, with portable PCs growing by 13.4% in comparison to weaker results of -3.5% growth reported in the desktop segment.“
“ Media tablets will undoubtedly continue to disrupt the EMEA PC market this year and the momentum is not expected to slow down in the second half 2011 as more products will come to market in 2Q and sales will boom during the back-to-school and Christmas seasons. However, with more than 22 million media tablets expected to be sold in EMEA this year, and a net new market opportunity estimated of over 15 million devices, the industry will actually benefit from a higher combined market growth opportunity than in 2010, said Karine Paoli, Associate Vice President, IDC EMEA Systems and Infrastructure solutions.
MORE BUSINESS NEWS
Further African expansion for PhoenixPhoenix Distribution, a leading broad-based distributor on the African continent, has expanded its office in Nairobi, Kenya, in a move to better serve its partners in East Africa. Read More
Garmin seeks business partners in West AfricaGarmin is hosting a trade delegation in Accra, Ghana from the 12th to 16th May 2014. Read More
Orange Telkom not closing Kenya business: GhosseinSpeculation that Orange Telkom Kenya would be closing its Kenyan operations has been put to rest. Read More
Dimension Data enters Ghana’s IT marketDimension Data, a South Africa-based ICT solutions and services provider, has announced its entry into the Ghanaian ICT market. Read More
Glo rewards business partnersGlobacom has showered 53 high-end vehicles and other prizes on its trade partners responsible for distributing Globacom’s products and services across Nigeria. Read More
Worldwide PC shipments declineWorldwide PC shipments totalled 76.6 million units in the first quarter of 2014, a 1.7 per cent decline from the first quarter of 2013, according to preliminary results by Gartner Read More
Axis Solutions becomes first VMware Premier Partner in the WECA RegionAxis Solutions, a Pan-African ICT solutions provider headquartered in Harare Zimbabwe, is the first VMware partner to become a Premier Partner within the WECA region. Read More
Nigeria to spur Oracle's African driveOracle Corporation has assured that Nigeria will be the centerpiece of its developmental drive in Africa. Read More
Pivot East nurtures promising startupsPivot East, an innovative mobile web competition geared towards nurturing the growing ICT talent in East Africa, is providing an ideal platform to grow mobile web startups. Read More
Phoenix Distribution unveils new, interactive websitePhoenix Distribution, currently the leading value added software and CES distributor across the African continent, has redesigned its website, making it easier to use for clients and partners alike. Read More
FEATURED STORYKenyan shift to Green Economy would generate USD 45bn by 2030
Kenya’s transition to a green economy could produce major economic benefits equivalent to an estimated USD 45 billion by 2030, a new study shows.
BEST READ NEWS
IN DEPTHE-waste threatens Ghana’s beaches
Many beaches in Ghana, already stressed by pollution and poor maintenance, are now facing a new threat: e-waste.
COMPANY NEWSFurther African expansion for Phoenix
Phoenix Distribution, a leading broad-based distributor on the African continent, has expanded its office in Nairobi, Kenya, in a move to better serve its partners in East ...