EMEA PC market still slow

BUSINESS

|
Image: By BizTechAfrica
EMEA PC market still slow

The PC market in the EMEA region is still slow, with little growth in the consumer segment in particular, reports IDC.

In its report on PC shipments for the first quarter of this year, IDC says PC shipments contracted further than expected, partly due to low demand from consumers. Tablet PCs and mobile devices are taking consumer and SMB attention away from traditional PCs, says the report.

It said EMEA PC shipments declined 9.6% year over year in 1Q11 on shipments of 24.1 million units across the region. Western Europe shipment levels contracted by 17.5% but growth in Middle East and Africa regions remained positive, albeit at moderate levels, with 6.3% gains.
 
Continued softness in the consumer space remains the primary reason behind this quarter's shortfall across most countries in Western Europe. The current momentum around Media Tablets, as well as Smartphones, clearly continued to drive consumers' attention away from PCs, shifting spending to these hot new devices while PC renewals are put on hold. However this wait and see attitude is temporary, as PCs remain a must-have and the primary computing platform in the home. said Eszter Morvay, research manager in IDC's EMEA Personal Computing group.
 
The commercial market, particularly the corporate space, held up better in 1Q11, driven by continued recovery in enterprise renewals in several countries. But challenging economic conditions continued to affect SMB demand levels, prompting businesses to remain cautious with investments. The situation in the Middle East also had an impact on market behavior this quarter, but the market proved more resilient than expected.
 
Despite the political unrest in the Middle East and Africa (MEA) region during the first months of the year, the PC market performed well above expectations, driven by demand in the consumer notebook space in addition to a few large deals that took place across the region. The MEA PC market reported a year-on-year growth of 6.3% in 1Q11, with portable PCs growing by 13.4% in comparison to weaker results of -3.5% growth reported in the desktop segment.“
 
“ Media tablets will undoubtedly continue to disrupt the EMEA PC market this year and the momentum is not expected to slow down in the second half 2011 as more products will come to market in 2Q and sales will boom during the back-to-school and Christmas seasons. However, with more than 22 million media tablets expected to be sold in EMEA this year, and a net new market opportunity estimated of over 15 million devices, the industry will actually benefit from a higher combined market growth opportunity than in 2010, said Karine Paoli, Associate Vice President, IDC EMEA Systems and Infrastructure solutions.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

Contact centres: cog in the machine or customer experience hub?

As customer experience becomes the primary competitive advantage in business, the role of the contact centre is changing significantly. But whether it becomes the heart of the business or a component of the bigger machine depends on the business, say African contact centre experts. Read More

Building an African Dream: The Wyzetalk journey

Enterprise social networking company Wyzetalk examines the challenges and opportunities it encountered as a startup in Africa. Read More

African organisations under pressure to sharpen skills retention and employee engagement

Businesses across major African economies such as Kenya and Nigeria are coming under increasing pressure to align their strategies for retaining talent, compensating employees and engaging with their workforces with good international practices. Read More

The Workplace of the Future

Philip Gregory, Senior Regional Executive: Johnson Controls GWS, Middle East & Africa, talks about the workplace of the future, how it will impact the workforce and how businesses can navigate the tension between employee demands and the needs of the corporation. Read More

New MTN boss Ebenezer Asante starts work at MTN Ridge office

The former Chief Executive Officer for MTN Rwanda Ebenezer Asante has started work on Friday as the new CEO of Ghana’s leading network operator MTN at its plush Ridge Head quarters in Accra. Read More

Tigo Ghana CEO 2nd on Sweden’s list of 75 young and promising women

The CEO of Tigo Ghana limited, Roshi Motman, has been named as the second most young, promising and prominent female executive on Sweden’s tall list of 75 outstanding women.   Read More

Safaricom non-voice revenue, subscriber numbers show strong growth

Safaricom has reported a total revenue increase of 13% to Kshs 163.4bn, with non-voice service revenue increasing by 27% to Kshs 68.8bn.  Read More

She Leads Africa launches 2015 Entrepreneur Showcase

The premier platform for young female entrepreneurs across Africa has launched this year’s competition, with a $15,000 cash prize for the winners. Read More

Africa highlighted as high potential tech market

Africa’s trade potential has come under the spotlight at the 5th annual DHL Global Technology Conference in Dubai. Read More

Liquid Telecom names new Group Managing Executive

Willem Marais has been appointed to the post of Group Managing Executive for Liquid Telecom Group and also joins as the Chief Executive Officer of Liquid Telecom South Africa. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

The transformative power of affordable smartphones and unlimited data in GhanaThe transformative power of affordable smartphones and unlimited data in Ghana

Smartphones are helping transform their lives of ordinary people in Ghana, Reports Nana Appiah Acquaye.

IN DEPTH

NIMC infrastructure must be managed by credible people: NIMC chiefNIMC infrastructure must be managed by credible people: NIMC chief

NIMC’s chief speaks to Kokumo Goodie about the role of the NIMC and his own legacy.