EcoCash promo offers USD1m in prizes
VALUE ADDED SERVICES| Oct. 1, 2012, 3:14 p.m.
Econet Wireless has launched what it describes as Zimbabwe’s largest consumer promotion ever, in which the mobile phone company is offering cash prizes of over USD1 million.
The promotion, sponsored by EcoCash, is dubbed “The EcoCash One Million Dollar, Waya-Waya Promotion” and starts today.
A spokesman said the promotion has been launched to celebrate the first anniversary of its mobile money transfer service, EcoCash, which now boasts more than 1.7-million registered users. EcoCash is the second fastest growing mobile money transfer service in the region after M-Pesa launched in Kenya by Safaricom.
The promotion will offer a grand prize of USD100 000. To enter the promotion one simply needs to transact using EcoCash. Registered customers stand a chance to win every time they cash in, send money or buy airtime using EcoCash.
Unregistered customers qualify the moment they register. During the competition, which runs over the next three months, Econet will give away USD100 to 100 customers every day for 100 days. In addition, every EcoCash customer will get a discount of 10% whenever they purchase airtime using EcoCash as well as 15 free SMSes.
“The company could have bought several vehicles as prizes but we decided instead to give cash to customers so they can decide what they what to do with their money,” said the spokesman.
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