EcoCash promo offers USD1m in prizes
VALUE ADDED SERVICES| Oct. 1, 2012, 3:14 p.m.
Econet Wireless has launched what it describes as Zimbabwe’s largest consumer promotion ever, in which the mobile phone company is offering cash prizes of over USD1 million.
The promotion, sponsored by EcoCash, is dubbed “The EcoCash One Million Dollar, Waya-Waya Promotion” and starts today.
A spokesman said the promotion has been launched to celebrate the first anniversary of its mobile money transfer service, EcoCash, which now boasts more than 1.7-million registered users. EcoCash is the second fastest growing mobile money transfer service in the region after M-Pesa launched in Kenya by Safaricom.
The promotion will offer a grand prize of USD100 000. To enter the promotion one simply needs to transact using EcoCash. Registered customers stand a chance to win every time they cash in, send money or buy airtime using EcoCash.
Unregistered customers qualify the moment they register. During the competition, which runs over the next three months, Econet will give away USD100 to 100 customers every day for 100 days. In addition, every EcoCash customer will get a discount of 10% whenever they purchase airtime using EcoCash as well as 15 free SMSes.
“The company could have bought several vehicles as prizes but we decided instead to give cash to customers so they can decide what they what to do with their money,” said the spokesman.
MORE VALUE ADDED SERVICES NEWS
Safaricom launches M-PESA mobile financial journalSafaricom has announced the launch of M-Ledger, an Android based application that provides subscribers on the company’s network with a simple and easy to use financial journal to track and monitor their M-PESA transactions. Read More
Airtel, Access Bank strike Access Money dealAccess Bank Plc has collaborated one of Nigeria’s leading telcos, Airtel to develop and launch a new mobile money service. Read More
Microsoft, Opera Software to extend Opera Mobile Store to more Nokia phonesOpera Mobile Store will replace Nokia Store as the default app store for Nokia feature phones, Symbian and Nokia X smartphones, following an agreement between Opera Software and Microsoft. Read More
Mobile transaction users to hit 2bn by 2017A new report from Juniper Research has found that just over 2 billion mobile phone or tablet users will make some form of mobile commerce transaction by the end of 2017, up from 1.6 billion this year. Read More
Zero-rating key to customer acquisition - Airtel AfricaMaking OTT services such as Facebook and WhatsApp available for free on mobile networks - or so-called “zero-rating” - is a key part of customer acquisition, according to Willie Ellis, head of products and innovation at Airtel Africa. Read More
Airtel to offer insurance cover for iPhone 6 and iPhone 6 PlusAirtel has announced that it will offer a 2-year insurance cover to its customers who purchase iPhone 6 and iPhone 6 Plus in any of its designated outlets in Kenya. Read More
EcoCash-Western Union link upThe Western Union Company, a leader in global payment services, and Zimbabwe’s leading mobile money service provider, Econet Wireless, have teamed up to offer consumers fast and reliable international money transfers. Read More
Mobile money services must innovate to be sustainable - TigoMobile money services must continually be innovating if they are to make their business sustainable in the long-run, according to Diego Gutierrez, general manager of Tigo Tanzania. Read More
Mobile money operators must take holistic approach – panelCompanies launching mobile money services were urged by panelists at AfricaCom in Cape Town to approach the market strategically and holistically if they are to be sustainable. Read More
FEATURED STORYGSMA: half a billion mobile subscribers in SSA by 2020
The number of unique mobile subscribers in Sub-Saharan Africa will pass the half billion mark in 2020, says a new GSMA report.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.
COMPANY NEWSLeading through volatility in Africa
For the businesses that are prepared to face the storm and manage the volatility afflicting the continent, there are still huge rewards to be had from doing business ...