DStv unveils video-on-demand in Kenya
BUSINESS| Aug. 31, 2012, 9:53 a.m.
By Semaj Itosno, Nairobi, Kenya
Kenya’s TV viewers will now have freedom to watch what they want in a new offer by pay-television provider DStv.
The company is set to start selling specific programmes to its subscribers besides what is provided in their current packages.
Under the ‘video on demand’ model, viewers will use their remote controls view a list of pre-loaded programmes from which they can select the ones to buy and watch.
The Commission of Kenya recently licensed 168 pay-TV operators to provide programmes, primarily through this model.
Video on demand allows subscribers to buy specific programmes instead of packages that have made the pay-TV market expensive and forced consumers to buy content they have no interest in.
This model is common in advanced countries where consumers buy and view premium and content on television, download it into their computers or view it via the Internet.
DStv is currently piloting the model among Kenyan subscribers using high-definition decoders where they order for content for free.
MultiChoice Kenya,which owns the DStv brand, says that if the pilot proves successful, it would spread the service to other users who use standard decoders.
“Video on demand is very relevant in the pay television market and we will be introducing it to the Kenyan market at the opportune time,” said MultiChoice Kenya General Manager Danny Mucira.
MORE BUSINESS NEWS
VMware reports fourth quarter and full year 2014 resultsVMware, the global leader in virtualisation and cloud infrastructure, has announced financial results for the fourth quarter and full year of 2014. Read More
Maroc Telecom completes Moov takeover for 474 million eurosMaroc Telecom said this week that it has completed the takeover of all Moov operations in six African countries to the total value of 474 million euros. Read More
Citrix: SA office workers lose up to 559 hours a year due to lack of flexible work optionsA Citrix study has found 20% of South African office workers work longer hours than contracted; losing up to 559 hours per year. Flexible working hours and the use of technology could improve the situation, it says. Read More
Wananchi Telecom prepares for rapid growth across Africa with global network services from EpsilonLeading East African carrier Wananchi Telecom has partnered with Epsilon to connect African customers to more than 170 countries around the world. Read More
Setback for BTCL IPO as workers cry brokeWith the Privatisation of Botswana Telecommunications Corporation Limited privatisation nearing completion, employees claim they do not have the funds to buy the five percent of shares allocated to them. Read More
Nomanini takes Africa by storm using Google Cloud PlatformNomanini, a Cape Town-based mobile point of sale service that specialises in facilitating cash payments in emerging markets, has successfully scaled into six countries across Africa in just four years, using Google’s Cloud Platform. Read More
Airtel Kenya announces senior management appointmentsAirtel Kenya has appointed Josee Cremieux and Dick Omondi as the new customer service director and corporate affairs director respectively. Read More
Westcon Africa team expandsWestcon Southern Africa has appointed Brendan Mac Carron in the capacity of Communications and Security Account Manager for the Rest of Africa. Read More
Schneider Electric named Africa Best Employer Brand 2014Schneider Electric Africa has been awarded the Africa Best Employer Brand Award for 2014/2015 at the annual “Employer Branding Awards (EBA). Read More
Challenges facing today’s CFO’s in driving profit across the African bordersThe mode of doing business in Africa has changed and so has the role of the CFO, says SAP Africa. Read More
FEATURED STORYUCC launches 2015 ACIA awards
Uganda has launched the fifth Annual Communications and Innovation Awards, which celebrate and foster ICT innovation and achievement.
BEST READ NEWS
IN DEPTHKenya’s digital TV battle hots up
Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.
COMPANY NEWSVMware reports fourth quarter and full year 2014 results
VMware, the global leader in virtualisation and cloud infrastructure, has announced financial results for the fourth quarter and full year of 2014.MTN to empower African businesses with AWS Direct Connect
MTN Group today announced it would be the first African company to offer Amazon Web Services (AWS) Direct Connect to business customers across multiple countries on the ...“All Systems GO!” for the DStv Eutelsat Star Awards in Zambia
It’s “All Systems GO!” for the winners of the fourth edition of the DStv Eutelsat Star Awards to be announced at the awards ceremony in Lusaka, Zambia ...