DStv unveils video-on-demand in Kenya
BUSINESSBy BiztechAfrica - Aug. 31, 2012, 9:53 a.m.
By Semaj Itosno, Nairobi, Kenya
Kenya’s TV viewers will now have freedom to watch what they want in a new offer by pay-television provider DStv.
The company is set to start selling specific programmes to its subscribers besides what is provided in their current packages.
Under the ‘video on demand’ model, viewers will use their remote controls view a list of pre-loaded programmes from which they can select the ones to buy and watch.
The Commission of Kenya recently licensed 168 pay-TV operators to provide programmes, primarily through this model.
Video on demand allows subscribers to buy specific programmes instead of packages that have made the pay-TV market expensive and forced consumers to buy content they have no interest in.
This model is common in advanced countries where consumers buy and view premium and content on television, download it into their computers or view it via the Internet.
DStv is currently piloting the model among Kenyan subscribers using high-definition decoders where they order for content for free.
MultiChoice Kenya,which owns the DStv brand, says that if the pilot proves successful, it would spread the service to other users who use standard decoders.
“Video on demand is very relevant in the pay television market and we will be introducing it to the Kenyan market at the opportune time,” said MultiChoice Kenya General Manager Danny Mucira.
MORE BUSINESS NEWS
Mustek, Huawei International Pte. Ltd. in $51 million project for Zambia Railway LimitedMustek Limited has announced its contract to supply and deliver over $12 million worth of Huawei’s ‘Signalling and Telecommunications’ equipment to a consortium upgrading Zambia Railway Limited. Read More
Senanu named AccessKenya deputy CEOAccessKenya Group has appointed Kris Senanu as its new Deputy Chief Executive Officer. Read More
Twinpine showcased at MWC14Nigeria’s Twinpine Mobile Advertising Network showcased its technological capacity at the MWC14. Read More
Strong growth for mobile printer marketThe global mobile/portable printer market will reach USD11.87 billion by 2018, says TechSci Research. Read More
Worldwide tablet sales up 68%Worldwide sales of tablets to end users reached 195.4 million units in 2013, a 68 per cent increase on 2012, according to Gartner. Read More
IHS secures US$490m to fund African expansionIHS Holding Ltd. has secured US$490 million of equity and debt in its latest financing round. Read More
PIVOT East partners with Tech Hubs for 2014 startup competitionThe organisers of PIVOT East, one of the most prestigious mobile startup competitions and conferences in East Africa, have announced a partnership with Tech Hubs across the region for 2014. Read More
Top ten named in Google Africa Connected contestThe ten finalists have been named in Google’s Africa Connected competition. Read More
VMware completes acquisition of AirWatchVMware, the global leader in virtualisation and cloud infrastructure, has completed its acquisition of AirWatch, the leading provider of enterprise mobile management and security solutions. Read More
FEATURED STORYMACRA demystifies spectrum management
Malawi's regulator explains the issues around spectrum allocation. Gregory Gondwe reports.
BEST READ NEWS
IN DEPTHYouthConnekt launches Mobile Apps for Human Development Challenge in Rwanda
Rwanda’s Ministry of Youth and ICT and the UNDP, in close collaboration with Motorola Solutions, will power a Mobile App Challenge that will be implemented by YouthConnekt.