DStv unveils video-on-demand in Kenya

BUSINESS

|
Image: By BiztechAfrica
DStv unveils video-on-demand in Kenya

By Semaj Itosno, Nairobi, Kenya

Kenya’s TV viewers will now have freedom to watch what they want in a new offer by pay-television provider DStv.

The company is set to start selling specific programmes to its subscribers besides what is provided in their current packages.

Under the ‘video on demand’ model, viewers will use their remote controls view a list of pre-loaded programmes from which they can select the ones to buy and watch.

The Commission of Kenya recently licensed 168 pay-TV operators to provide programmes, primarily through this model.

Video on demand allows subscribers to buy specific programmes instead of packages that have made the pay-TV market expensive and forced consumers to buy content they have no interest in.

This model is common in advanced countries where consumers buy and view premium and content on television, download it into their computers or view it via the Internet.

DStv is currently piloting the model among Kenyan subscribers using high-definition decoders where they order for content for free.

MultiChoice Kenya,which owns the DStv brand, says that if the pilot proves successful, it would spread the service to other users who use standard decoders.

“Video on demand is very relevant in the pay television market and we will be introducing it to the Kenyan market at the opportune time,” said MultiChoice Kenya General Manager Danny Mucira.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

ITC urges governments to increase public procurement from women vendors

The International Trade Centre (ITC) has launched an initiative to increase the number public procurement contracts being awarded to women-owned businesses. Currently only an estimated 1% of public-procurement contracts globally are awarded to WOBs or women entrepreneurs.    Read More

Orange launches start-up accelerator programme in Ivory Coast

With “Orange Fab Ivory Coast” and “Fab Israel”, Orange’s network of start-up accelerators is now present on four continents.  Read More

Safaricom shareholders agree yuMobile buyout

Shareholders of Kenya’s leading telecom Safaricom voted in favour of the company’s acquisition of the network, IT and infrastructure of smaller rival yuMobile at the firm’s annual general meeting (AGM), meaning the deal now only requires regulatory approval to proceed. Read More

TLcom achieves second profitable African exit of 2014 with Movirtu sale

Venture capital firm TLcom Capital (TLcom) has announced its second profitable exit in Africa this year with the sale for an undisclosed fee of virtual identity solutions provider for mobile operators Movirtu to BlackBerry. Read More

Why CWG is re-strategising

Tayo Oduwole, James Agada, Bature Umar Masari, Austin Okere, and Nasiru Izegwire Nigeria’s Computer Warehouse Group (CWG Plc) is re-strategising to take the company in a different direction. Read More

Green accelerator programme launched in Kenya

Impact Amplifier, Growth Africa, VC4Africa and Hivos have joined forces to launch an accelerator programme for green entrepreneurs, looking to help these entrepreneurs scale their innovations across Africa. Read More

Nigeria will drive West African operations, says Asseco chief

L-R: Simon Melchior, Mrs Ogunboye, Majekodunmi and Communications M Akinwande Oluwatobi European software giant Asseco Group has decided to open shop in Nigeria to drive its presence in the sub-region from the country. Read More

Eaton Towers acquires Airtel towers in 6 countries

Eaton Towers and Bharti Airtel today announced an agreement for the acquisition of over 3,500 telecoms towers by Eaton Towers from Airtel. Read More

TNM first quarter net profit jumps to K1.8 billion

Malawi's mobile telecoms network service provider TNM continues to realise an increase in net profit from operations. Read More

Revenues from tablet games to triple

New data from Juniper Research has revealed that by 2019 worldwide revenues from tablet games will reach $13.3 billion – a threefold rise on the 2014 figure of $3.6 billion. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

MFarmer SMS redefines market access for Ugandan farmersMFarmer SMS redefines market access for Ugandan farmers

Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures. 

IN DEPTH

NIG President speaks his mindNIG President speaks his mind

Bayo Banjo, CEO, Disc Communications and President, Nigeria Internet Group (NIG) says the proposed licensing of infrastructure companies by the Nigeria Communications Commission (NCC) will breed corruption and entrench monopolistic practices. Kokumo Goodie reports.

COMPANY NEWS

SAP innovation transforms how Governments conduct business

SAP Africa kicked off its public sector innovation roadshow in Johannesburg, to highlight how the SAP innovation solutions portfolio including, cloud and big data, supports all levels ...