DStv unveils video-on-demand in Kenya
BUSINESS| Aug. 31, 2012, 9:53 a.m.
By Semaj Itosno, Nairobi, Kenya
Kenya’s TV viewers will now have freedom to watch what they want in a new offer by pay-television provider DStv.
The company is set to start selling specific programmes to its subscribers besides what is provided in their current packages.
Under the ‘video on demand’ model, viewers will use their remote controls view a list of pre-loaded programmes from which they can select the ones to buy and watch.
The Commission of Kenya recently licensed 168 pay-TV operators to provide programmes, primarily through this model.
Video on demand allows subscribers to buy specific programmes instead of packages that have made the pay-TV market expensive and forced consumers to buy content they have no interest in.
This model is common in advanced countries where consumers buy and view premium and content on television, download it into their computers or view it via the Internet.
DStv is currently piloting the model among Kenyan subscribers using high-definition decoders where they order for content for free.
MultiChoice Kenya,which owns the DStv brand, says that if the pilot proves successful, it would spread the service to other users who use standard decoders.
“Video on demand is very relevant in the pay television market and we will be introducing it to the Kenyan market at the opportune time,” said MultiChoice Kenya General Manager Danny Mucira.
MORE BUSINESS NEWS
Kenya courts technology to woo investorsKenya, East Africa’s lead economic hub, has stepped up its efforts to woo investors through its rigorous incorporation and adaptation of technology to ease business transactions. Read More
‘Prepare for an explosive year ahead’ - Dac SystemsFrom a technology solution supply and reselling perspective, 2015 is going to be a bumper year, says Dac Systems. Read More
The Business Network is the futureHyper-connected business networks will extend business processes that used to stop at the walls of the enterprise, and will fulfill the promise of the real-time global networked economy to reduce complexity without sacrificing sophisticated work, says SAP. Read More
Africa SME Champions Forum: creating an ecosystem to support African championsThe Africa SME Champions Forum closed in Dakar last week, but its work in support of African champions is only just beginning. Read More
Deloitte: Africa GDP to top $3.7 trillion by 2019Africa’s gross domestic product will grow by 50% to $3.7 trillion over the next five years, says Deloitte. Read More
EOH CEO named All Africa Business LeaderAsher Bohbot, CEO of Enterprise Outsourcing Holdings (EOH) Limited, has been named Business Leader of the Year at the CNBC Africa All Africa Business Leaders Awards. Read More
Data revolution will shake banking sector, says NCC chiefThe Executive Vice Chairman of the Nigerian Communications Commission (NCC), Dr Eugene Juwah, says Nigeria’s second revolution in data will have a significant effect on the banking sector. Read More
Qrent expands across AfricaAs organisations look to hire instead of purchasing essential equipment such as computers, printers copiers, LCD screens and projectors, the demand for Qrent’s services has grown across the continent. Read More
Africell completes Orange Uganda acquisitionAfricell, one of the fastest growing mobile telecommunications operators in Africa, has announced that it has completed the acquisition of Orange Uganda. Read More
MTN calls for collaboration between mobile network operators and OTT playersA balanced co-operation between mobile network operators and Over the Top (OTT) players is required to develop a win-win ecosystem, says MTN South Africa. Read More
FEATURED STORYGSMA: half a billion mobile subscribers in SSA by 2020
The number of unique mobile subscribers in Sub-Saharan Africa will pass the half billion mark in 2020, says a new GSMA report.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.
COMPANY NEWSVMware Study: Businesses can Take Three Weeks to get Employees Mobile-Ready
EMEA businesses say concerns over trust, ownership and delivery capability may hold back taking advantage of the mobile cloud-era.