DStv showcases new mobile TV devices in Lagos
By Kokumo Goodie, Lagos, Nigeria
Riding on the crest of ongoing success of the Drifta, Drifta USB and Walka, DStv Mobile, Africa’s foremost pay TV firm, has launched iDrifta and Walka 7 – adding to its range of pioneering devices in the Nigerian market.
Speaking on the products, Mayo Okunola, general manager, DStv Mobile Nigeria said: “The iDrifta is a plug and play mobile DVB-H receiver specifically designed for Apple mobile devices. It is portable and lightweight, and will allow users with Apple devices to enjoy all of the great entertainment they’ve come to expect from DStv Mobile.”
According to him, it is compatible with the iPod 4th generation, iPhone 4/4S and iPad 1/2/3, and is simple and intuitive to use. “After plugging it into your iOS device, the iDrifta device redirects the user directly to the DStv Mobile application on the apple store and the user only needs to download it for free to start watching their favourite programmes. This means that viewers with Apple mobile devices can now access our full range of channels anywhere, anytime – from Sound City all the way through to SuperSport 3N,” he added.
“In order to continue to inspire, entertain and delight our subscribers, it is critical that we offer them the very latest world-class devices. The fact that Apple’s mobile devices are so popular, and that subscribers using these platforms will now be able to access our offering, makes this launch even more exciting for our brand,” he explained.
The iDrifta will retail at the recommended price of N9, 500 “We will also continue using our learnings across Africa to enhance local subscribers’ experiences from both a content and technology perspective. This is a strategy that we’ve built on since first launching mobile TV in Nigeria in 2008,” adds Okunola.
In addition to the iDrifta, DStv Mobile revealed the Walka 7, launching first in Nigeria. The Walka 7 is a complete portable television with enhanced visual quality and no other device is required to view.
“The move to launch in Nigeria first was to satisfy the growing appetite for mobile TV in the Nigerian market” commented Okunola.
The device boasts a 7-inch viewing screen that can be customized through 4 aspect ratio settings to optimize the viewing experience. In addition the Walka 7 has a battery life of 6 hours and audio is delivered via 2, 1.5 watt speakers. The Walka 7 recommended retail price is N18, 900.
The same great channels in the genres of sport, music, general entertainment and children’s programming are available across all DStv Mobile devices and DStv Premium, Compact Plus, Compact and Family subscribers can access DStv Mobile at no extra subscription cost.
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