CSR project with a long-term view

DEVELOPMENT

|
Image: By BiztechAfrica
CSR project with a long-term view

By Carole Kimutai, Nairobi, Kenya

Corporate Social Responsibility (CSR) is key for any business operating anywhere in the world. The big question is how to come up with projects that not only give back to the community but are also sustainable and add value to the business. Yes, there is always a catch in CSR.

For technology companies, Africa is the place to be because of the growing middle-case and the fast rate of technology adoption. Tech companies will come and find older established corporates that are running projects meeting needs of communities and could be wondering what they can do. CSR has moved from giving cheques to disadvantaged groups of societies to “teaching communities how to fish” in NGO-speak.

In line with this trend, early this week (14th May), 200 students pioneered the new Samsung Engineering Academy in Nairobi, Kenya. The Academy is aimed at addressing the critical technical and engineering skills shortage in Kenya.

It is the second such training facility in Africa (after South Africa) that has opened doors to full scholarship pioneer students as part of a wider goal to develop 10,000 electronic engineering apprentices across Africa by the year 2015. Students will get training as qualified service technicians to repair new generation electronic equipment like; LED/LCD TV’s, laptops, refrigerators, mobile handsets and tablets. The skills acquired are supposed to enable them to access income generating opportunities in the formal or informal sector upon graduation.

The students are from various institutions in Kenya and will undergo training in digital electronics engineering. The class will be delivered as a modular training program covering digital electronics repair and service skills. Students will receive free training and hands on exposure to modern electronics engineering practices, as part of the firms bid to deepen technical skills and facilitate job creation options.

The setting up of the Academy is part of Samsung’s “Built for Africa Strategy” which aims at raising technical skills in tandem with its continued marketing of products manufactured to meet the unique African conditions. As part of its wider design, the Samsung Engineering Academy is also aligned to the government’s Vision 2030 blueprint to encourage entrepreneurship and self-employment initiatives.

Samsung Electronics East Africa has also committed to assist the students in kick-starting their careers by giving them the opportunity to intern at its Customer Service Centres and thereafter work as independent service technicians or employees in their retail channel partner outlets across the region.

According to Samsung Electronics East Africa Service Lead Koki Muia the firm has also opened a Customer Service Plaza in the same building as the Engineering Academy. Besides providing a one-stop shop for service, repair and inquiries on all Samsung products the service centre will also provide students at the Engineering Academy with first-hand experience on how customer and product repairs are managed. “We believe we can best achieve our goal of positively impacting the communities in which we operate by connecting our social investment initiatives to our history and core business,” Muia reiterates.

Samsung is looking at developinga skilled workforce of technicians and exclusive service experts to differentiate Samsung as a quality, service-oriented company. “We also need to sustain our level of innovation, which can oly be achieved if we invest in education to facilitate skills development in Africa,” says Muia.

Samsung plans to launch a third Academy in Nigeria later this year.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE DEVELOPMENT NEWS

Microsoft, IICD launch employability hub in Ghana

Microsoft Ghana, in partnership with the International Institute for Communication and Development, has launched the TizaaWorks online platform, a one-stop online hub for employability and entrepreneurship.  Read More

SSA power offers growth for new entrants, disruptive technology

Sub-Saharan Africa's power sector is becoming increasingly attractive to new entrants as business models change and solutions like smart grids are harnessed to plug yawning supply gaps. Read More

Sanofi, MTN Foundation equip Cameroon diabetes clinics

The MTN Foundation and Sanofi announce the handover of medical equipment to 4 “Diabetes Clinics” on Tuesday 19 May 2015, at the AD LUCEM hospital in Bali, Douala, Littoral region. Read More

MTN Foundation, Oracle to train 2,000 in Nigeria

MTN Foundation Nigeria and Oracle have partnered in an ICT training programme to benefit around 2,000 scholars. Read More

Philips, Rhiza Foundation pilot Mobile Clinic

On the occasion of Philips’ sixth consecutive Cape Town to Cairo roadshow, Philips South Africa and the Rhiza Foundation have launched their “mobile clinic” project focusing on delivering basic primary healthcare. Read More

MTN Foundation supports Saint Joseph's Home

Friends of the MTN  Foundation in Cameroon have donated a substantial amount of basic necessities to Saint Joseph's Children and Adult Home (SAJOCAH) Bafut in the North West Region. Read More

BIUST to bring Science and Technology Circus

The Botswana International University of Science and Technology (BIUST) is pushing the technology envelope further by inviting Africa Science Circus to bring its science and technology exhibition to Botswana.  Read More

Tigo transforms Street Library into Ghana’s first Digital Mobile Library

Tigo Ghana has taken a giant step towards digital inclusion for children in rural Ghana by outdooring its new Mobile Digital Library.   Read More

Botswana Academy of Sciences in formative stages

Stakeholders in Botswana's ciences fraternity are mooting the formation of an institution that would represent their cause.  Read More

New youth ICT programme from BITRI

The Botswana government, through its relevant institutions, has come up with a new youth associate ICT programme.   Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Building an African Dream: The Wyzetalk journeyBuilding an African Dream: The Wyzetalk journey

Enterprise social networking company Wyzetalk examines the challenges and opportunities it encountered as a startup in Africa.

IN DEPTH

NIMC infrastructure must be managed by credible people: NIMC chiefNIMC infrastructure must be managed by credible people: NIMC chief

NIMC’s chief speaks to Kokumo Goodie about the role of the NIMC and his own legacy.

COMPANY NEWS

Microsoft, IICD launch employability hub in Ghana

Microsoft Ghana, in partnership with the International Institute for Communication and Development, has launched the TizaaWorks online platform, a one-stop online hub for employability and entrepreneurship.