CocoaLink delivers 100,000 farmer messages in year one
GHANA| Aug. 8, 2012, 3:56 p.m.
Ghana cocoa farmers have received more than 100,000 messages related to better farming and family well-being during the first year of CocoaLink, a mobile phones outreach programme sponsored by The Hershey Company, the Ghana Cocoa Board (COCOBOD) and the World Cocoa Foundation (WCF).
Hershey reports that CocoaLink, a first-of-its kind program that uses mobile voice and SMS text messages delivered in the local language or English, connects cocoa farmers with important information about improving farming practices, farm safety, child labor, health, crop disease prevention, post-harvest production and crop marketing.
The programme launched with its first message to Ghanaian farmers in July 2011 is now the largest mobile farmer technology program of its kind. Working with many on-the-ground partners, CocoaLink is on track to reach 25,000 farmers by the end of the year.
“CocoaLink has proved to be an innovative and effective way to reach farmers in the remote cocoa growing villages and make a meaningful impact on their livelihoods and their families,” said Tawiah Agyarko-Kwarteng, Project Director of CocoaLink & ECHOES for World Education who has implemented the program in 15 villages in Western Ghana. “CocoaLink helps agriculture agents reach many more farmers than they could through face to face visits and we are also excited by the progress in literacy training and reducing the technology gap for rural women.”
CocoaLink enables farmers to ask specific cocoa growing questions and share learnings with other farmers about critical agricultural and social information, benefiting farmers, their families and entire cocoa-growing communities. The mobile technology program is managed through a partnership between Hershey, COCOBOD and WCF, and is funded entirely by Hershey.
During its first year, CocoaLink has delivered more than 100,000 critical farming and social messages to more than 4,000 participating farmers across Ghana. These messages teach farmers how to employ modern farming techniques such as pest control and pruning that improve their yields and raise their incomes. Research has shown that improved incomes and livelihoods are critical to getting children in cocoa communities into school and keeping them there.
MORE GHANA NEWS
Airtel Ghana CEO named Telecom CEO of the YearLucy Quist, the multiple award winning Managing Director of Airtel Ghana, has been crowned the Telecom CEO of the year at the Ghana ICT and Telecom Awards (GITTA). Read More
How to Bypass Electronic Communication CensorshipCensorship poses a large and growing challenge to online freedom of expression around the world, says Kwami Ahiabenu, Executive Director of Penplusbytes. Read More
Evolve with STEM initiative reaches central and Brong Ahafo regionsAirtel Ghana’s corporate social responsibility initiative Evolve With STEM (EWS) has reached some public schools in the Central and Brong Ahafo Regions of the country. Read More
Nokia aims to make Ghana’s ICT market more dynamicNokia says the introduction of its first innovation road show in Ghana is geared towards offering the country’s ICT market the opportunity to benefit from Nokia’s state-of-the-art technologies and concepts to transform networks to be more dynamic, agile and evolving. Read More
Government rules out OTT regulation in GhanaGhana’s Deputy Minister of Communication, Ato Sarpong, has told key industry players in Accra that the government has no intention of regulating over-the-top operations in the country. Read More
Penplusbytes to share experience at 8th ICT4D Conference in Nairobi, KenyaThe Executive Director of Penplusbytes, Kwami Ahiabenu II, will be speaking on promoting effective governance using ICTs at the eighth annual ICT4D conference underway in Nairobi, Kenya. Read More
MTN Ghana celebrates 20 years of operations in GhanaMTN Ghana has unveiled its 20th Anniversary logo at a grand ceremony held at the iconic MTN House in Accra to officially mark the 20 years of operations in the country. Read More
Ghanaian diaspora embrace MTN Mobile Money when sending home with WorldRemitMTN Mobile Money has become the fastest growing method of receiving WorldRemit international money transfers in Ghana. Read More
Airtel Ghana educated media on data bundles and notificationsAirtel has held a sensitization workshop for representatives from leading media houses to educate them on Airtel’s data bundles and notification systems in place to alert customers when their data bundles are getting exhausted. Read More
NCA to review the impact of OTT services on Ghana’s Telecom IndustryThe National Communication Authority (NCA) has said in a statement that it will review the OTT services situation and will in due course take decisions for an enabling regulatory environment that will benefit all stakeholders. Read More
FEATURED STORYGovernment should encourage youths in ICT early
Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.
COMPANY NEWSEnhancing your security posture to fight new ransomware threats
Petya ransomware is proving to be one of the top cybersecurity stories of 2016.Arbor stops malware in its tracks
There is always a substantial amount of banking trojan activity taking place, however, recent developments have intensified the threat landscape.