CocoaLink delivers 100,000 farmer messages in year one
GHANA| Aug. 8, 2012, 3:56 p.m.
Ghana cocoa farmers have received more than 100,000 messages related to better farming and family well-being during the first year of CocoaLink, a mobile phones outreach programme sponsored by The Hershey Company, the Ghana Cocoa Board (COCOBOD) and the World Cocoa Foundation (WCF).
Hershey reports that CocoaLink, a first-of-its kind program that uses mobile voice and SMS text messages delivered in the local language or English, connects cocoa farmers with important information about improving farming practices, farm safety, child labor, health, crop disease prevention, post-harvest production and crop marketing.
The programme launched with its first message to Ghanaian farmers in July 2011 is now the largest mobile farmer technology program of its kind. Working with many on-the-ground partners, CocoaLink is on track to reach 25,000 farmers by the end of the year.
“CocoaLink has proved to be an innovative and effective way to reach farmers in the remote cocoa growing villages and make a meaningful impact on their livelihoods and their families,” said Tawiah Agyarko-Kwarteng, Project Director of CocoaLink & ECHOES for World Education who has implemented the program in 15 villages in Western Ghana. “CocoaLink helps agriculture agents reach many more farmers than they could through face to face visits and we are also excited by the progress in literacy training and reducing the technology gap for rural women.”
CocoaLink enables farmers to ask specific cocoa growing questions and share learnings with other farmers about critical agricultural and social information, benefiting farmers, their families and entire cocoa-growing communities. The mobile technology program is managed through a partnership between Hershey, COCOBOD and WCF, and is funded entirely by Hershey.
During its first year, CocoaLink has delivered more than 100,000 critical farming and social messages to more than 4,000 participating farmers across Ghana. These messages teach farmers how to employ modern farming techniques such as pest control and pruning that improve their yields and raise their incomes. Research has shown that improved incomes and livelihoods are critical to getting children in cocoa communities into school and keeping them there.
MORE GHANA NEWS
Vodafone Ghana provides ‘live-chat’ platform for customersVodafone Ghana says it has launched an online ‘Live Chat’ and ‘Support Centre’ to enhance its range of customer care channels that offer timely and convenient response to customers’ queries. Read More
Ghana’s Vice President opens MOBEX15 in AccraThe Vice President of the Republic of Ghana, Kwesi Bekoe Amissah-Arthur, has officially opened the first Africa Mobile and ICT Expo dubbed #MOBEX15 in Accra. Read More
Ghana commences DTT publicity campaignGhana's Ministry of Communications, in collaboration the Digital Broadcasting Migration Committee (DBMC), has launched the Digital Terrestrial Transmission (DTT) Publicity Campaign in Accra. Read More
Obuasi MCE salutes Tigo Ghana Shelter 4 Education InitiativeTigo has donated new classrooms and facilities to the St Joseph R/C Primary School for special needs children. Read More
Tigo Shelter4Education puts smiles on faces of Tupaa pupilsTupaa, a farming community within the Ga South Municipal Assembly in the Greater Accra Region, was presented with a new six-unit classroom block by Tigo Ghana as part of its Shelter 4Education project. Read More
Airtel debuts direct purchasing on facebookAirtel Ghana has launched the first direct data bundle purchasing on Facebook. Read More
Airtel unveils next gen enterprise solution in GhanaAirtel Ghana says it is setting the new standard for Enterprise business solutions with the launch of its business oriented sub brand, Airtel Business. Read More
Ghana to build largest data centre in West AfricaThe Ghana government, through the Ministry of Communications, is currently constructing what it believes will be the largest data centre within the West African sub region. Read More
African internet pioneer wins ICANN awardThe Chairman of the Internet Society Ghana Chapter and Africa Internet pioneer, Prof. Nii Narku Quaynor, has been awarded the 2015 ICANN Multi-stakeholder Ethos Award. Read More
Tigo leads CSR in Ghana with Shelter 4 Education programmeTigo Ghana has unveiled its new flagship Corporate Social Responsibility (CSR) programme dubbed Shelter 4 Education. Read More
FEATURED STORYKenyan SACCOS riding on innovation to attract customers
As confidence in mainstream banks remains low due to prohibitive interest rates, customers are embracing Savings and Credit Cooperatives (SACCO) as an alternative.
BEST READ NEWS
IN DEPTHAs curtain falls on MDGs, what next?
Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.