CocoaLink delivers 100,000 farmer messages in year one

DEVELOPMENT

|
Image: By BiztechAfrica
CocoaLink delivers 100,000 farmer messages in year one

Ghana cocoa farmers have received more than 100,000 messages related to better farming and family well-being during the first year of CocoaLink, a mobile phones outreach programme sponsored by The Hershey Company, the Ghana Cocoa Board (COCOBOD) and the World Cocoa Foundation (WCF).

Hershey reports that CocoaLink, a first-of-its kind program that uses mobile voice and SMS text messages delivered in the local language or English, connects cocoa farmers with important information about improving farming practices, farm safety, child labor, health, crop disease prevention, post-harvest production and crop marketing.

The programme launched with its first message to Ghanaian farmers in July 2011 is now the largest mobile farmer technology program of its kind. Working with many on-the-ground partners, CocoaLink is on track to reach 25,000 farmers by the end of the year.

“CocoaLink has proved to be an innovative and effective way to reach farmers in the remote cocoa growing villages and make a meaningful impact on their livelihoods and their families,” said Tawiah Agyarko-Kwarteng, Project Director of CocoaLink & ECHOES for World Education who has implemented the program in 15 villages in Western Ghana. “CocoaLink helps agriculture agents reach many more farmers than they could through face to face visits and we are also excited by the progress in literacy training and reducing the technology gap for rural women.”

CocoaLink enables farmers to ask specific cocoa growing questions and share learnings with other farmers about critical agricultural and social information, benefiting farmers, their families and entire cocoa-growing communities. The mobile technology program is managed through a partnership between Hershey, COCOBOD and WCF, and is funded entirely by Hershey.

During its first year, CocoaLink has delivered more than 100,000 critical farming and social messages to more than 4,000 participating farmers across Ghana. These messages teach farmers how to employ modern farming techniques such as pest control and pruning that improve their yields and raise their incomes. Research has shown that improved incomes and livelihoods are critical to getting children in cocoa communities into school and keeping them there.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE DEVELOPMENT NEWS

Huawei Uganda boosts MTN marathon with UGX 130m

The much anticipated MTN Kampala marathon this weekend has been given a huge boost with the veteran sponsor Huawei donating UGX 130,000,000 toward the event. Read More

Health ICT Innovation Fair on this month

Malawi’s Ministry of Health, through the Central Monitoring and Evaluation Division, in collaboration with Development Partners, says it will conduct the 2014 Health Sector ICT Innovation Fair in Lilongwe on November 27 this year. Read More

MTN GDP recruits 12 Congo Brazzaville youths

Twelve young graduates in Congo Brazzaville are currently learning the ropes in MTN Congo as part of the mobile operator’s Graduate Development Programme. Read More

Smart and easy fixes for hidden household problems

Schneider Electric outlines common electrical problems that put your home at risk and the simple solutions that result in a more comfortable and safe space.  Read More

ICT to aid DRC indigenous people

The Pygmies, an indigenous people living in the dense tropical rainforest of the northern and central parts of the DRC, have a new friend in information and technology communication (ICT). Read More

Andela, General Assembly to train web developers in Africa

Andela, a global talent accelerator currently operating one of the most selective web development training programs in the world, has announced a partnership with General Assembly, the global educational institution offering instruction and opportunity in technology, business and design. Read More

Schneider Electric off-grid, on-profit solutions to create social change in African rural communitie

Schneider Electric South Africa has set itself a target to create access to energy for 20,000 Africans by the end of this year.  Read More

Merck in scientific partnership with Kenya Medical Research Institute

Belen Garijo, CEO and president of Merck serono and Prof. Solomon Mpoke, Director and CEO of KEMRI Merck has announced the signing of a memorandum of understanding with Kenya Medical Research Institution (KEMRI) for a scientific partnership aimed at contributing to the country’s social and economic development.  Read More

IBM partners with Airtel and Echo Mobile on Ebola containment initiatives in Africa

Airtel, IBM Research Africa and Kenya's Echo Mobile have joined forces to launch several initiatives to help curb the spread of Ebola in West Africa.  Read More

AccessKenya Becomes ICT Partner for Nairobi Marathon 2014-15

AccessKenya Group is this year’s ICT Sponsor for the Standard Chartered Nairobi International Marathon, to be held on 26 October. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

GSMA: half a billion mobile subscribers in SSA by 2020GSMA: half a billion mobile subscribers in SSA by 2020

The number of unique mobile subscribers in Sub-Saharan Africa will pass the half billion mark in 2020, says a new GSMA report.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.