Canon unveils world’s first 50x optical zoom compact camera
INDUSTRY| Sept. 17, 2012, 12:05 p.m.
Canon today unveiled the PowerShot G15 and PowerShot SX50 HS – two new innovative compact cameras that demonstrate Canon’s expertise in next-generation lens design. The PowerShot G15 features the brightest lens in a PowerShot G-series model to date, with a new f/1.8-2.8, 5x zoom lens, providing photographers with an extra-wide aperture throughout the camera’s entire focal range. The PowerShot SX50 HS is the world’s first 50x optical zoom1 compact stills camera, offering ground-breaking power alongside advanced manual control and RAW format support.
Designed for advanced users looking for premium quality, class-leading performance and compact bodies, both PowerShot models feature Canon’s renowned imaging technologies, delivering superior quality stills and Full HD movies. Both also feature the acclaimed HS System, which offers outstanding low light performance and exceptionally low noise levels in all conditions. Canon’s optical Image Stabilizer with Intelligent IS ensures the sharpest image quality throughout each camera’s zoom range, while manual control and RAW file support provides photographers with maximum control over how images are captured and post-processed.
Next-generation lens design
The PowerShot G15 and PowerShot SX50 HS incorporate new, cutting-edge precision Canon lenses that open up a range of creative possibilities. The PowerShot G15 features a super bright f/1.8-2.8 lens, which has been developed using new highly refractive glass with a unique multiple material coating engineered to handle specific wavelengths of light at the nanometre scale. Its 5x opticalzoom provides outstanding versatility, offering an f/1.8 aperture at its 28mm wide-angle, and an f/2.8 aperture at its maximum 140mm focal length. This offers photographers extra freedom to shoot in low light, use fast shutter speeds for freezing motion, or add atmosphere to stills by using a shallower depth of field, throughout the camera’s entire zoom range.
For photographers who want to capture detail in distant subjects, the
PowerShot SX50 HS features Canon’s most powerful optical zoom in a compact camera to date. A class-leading optical construction features 13 elements, with three UD lenses included in a 10 group optical arrangement – providing exceptional performance throughout the enormous 50x optical zoom range. A newly designed Ultrasonic Motor (USM) and Voice Coil Motor (VCM) ensure fast and near-silent zooming when moving from the 24mm wide angle through to 1200mm[ maximum reach, while ZoomPlus digitally extends the zoom to 100x while maintaining high image quality.
Enhanced Zoom Framing Assist on the PowerShot SX50 HS now includes new Seek and Lockfunctions, which are designed to help photographers locate and lock-on to subjects at the telephoto end of the lens. Users can press a dedicated Seekbutton located on the lens barrel, which makes the lens zoom out to relocate subjects. Once the subject is located users can release the button, with the lens automatically extending back to its telephoto focal length. Additionally, aLock button can also be used to engage a powerful optical IS mode that holds the subject in the frame until the shot is taken.
Pin-sharp clarity with optical Image Stabilizer
Canon’s industry-leading optical Image Stabilizer technology counters camera shake in both models, suppressing blur in stills and unsteady movie footage. 4-stop (PowerShot G15) and 4.5-stop (PowerShot SX50 HS) optical Image Stabilizers ensure that shots are sharp, crisp and detailed when shooting at telephoto focal lengths or in low light. Additionally, Intelligent IS automatically detects the shooting situation and applies the most suitable Image Stabilizer mode from seven variables. The
PowerShot SX50 HS also features a new and advanced Dynamic IS mode that reduces the rolling motion style camera shake that typically occurs when movies are recorded whilst walking or moving.
Premium image quality and speed
Both models feature Canon’s HS System – a combination of a high-sensitivity 12.1 Megapixel CMOS sensor and powerful DIGIC 5 image processing. The PowerShot G15 features a new Canon 1/1.7-type high-sensitivity CMOS sensor that offers even greater light gathering abilities than its predecessor, resulting in outstanding flexibility during low light shooting.
High ISO shooting at speeds up to ISO 12,800 allows the use of fast shutter speeds and faster continuous shooting, even in poor light conditions. Powerful DIGIC 5 processing in each model is also optimised to work seamlessly with the high resolution sensors, keeping image noise to a minimum in all lighting conditions.
Improved Auto Focus (AF) systems on both models make it easy for users to capture sharply-focused stills. The PowerShot G15 AF speed offers exceptional performance – at just 0.17 seconds at the wide-angle – representing a 53% improvement over the PowerShot G12, making it the fastest Canon compact camera ever produced.
High-speed Burst HQ mode, available on both models, also allows the capture of high quality, full resolution shots of fast moving subjects. The PowerShot SX50 HS captures split-second action at 13 shots/second, perfect for wildlife photography, while a burst rate of 10 shots/second on the PowerShot G15 is ideal for capturing fast-paced action.
Creative flexibility with manual control and auto modes
Offering similar levels of manual control to those found on Canon EOS DSLRs, both cameras allow photographers to adjust settings such as aperture, shutter speed, white balance and ISO sensitivity. RAW in both models now includes multi-aspect support, allowing photographers to explore different aspect ratios in post-production.
A range of automatic shooting features also ensure users get the best shot. Smart Auto utilises advanced scene detection technology and selects the most appropriate setting from 58 different variables, while Face ID cleverly recognises pre-registered faces of friends or family and adjusts settings accordingly to ensure they always look their best. Multi-Area White Balance automatically adjusts colour tones in shots captured indoors with different light sources, so shots look more natural.
Designed for serious photographers
The PowerShot G15 features the signature design characteristics of the PowerShot G-series, offering excellent handling for everyday use. Its lightweight, robust aluminium body is approximately 17% smaller than the PowerShot G12, making it an ideal complement to a DSLR camera.
Designed for quick one-handed operation, the PowerShot G15 features a two-level top control dial, a front dial and dedicated Movie Record and shortcut buttons – making it easy for users to access and adjust camera settings between shots. A sharp 920k-dot resolution 7.5 cm (3.0’’) PureColor II G screen is ideal for composition and playback, with a wide viewing angle and a tempered glass layer offering enhanced durability and visibility. An optical viewfinder also provides an alternative to live view composition, providing a more traditional through-the-lens shooting experience.
Designed to offer the familiar feel of a DSLR in a more compact form, the PowerShot SX50 HS features an angled design with a grip that feels secure in the hand and is ideal for ultra-zoom shooting. Outstandingly compact for the flexibility of the 50x optical zoom range, the PowerShot SX50 HS offers a control dial for easy access and navigation through system menus, as well as one-touch action buttons including a dedicated Movie Record button. An Electronic Viewfinder, combined with a 7.1cm (2.8’’) vari-angle PureColor II VA LCD screen, allows users to frame their shots in their preferred style, andshoot from a range of different angles.
Instant Full HD movies
Perfect for capturing super-sharp video, the PowerShot G15 and the PowerShot SX50 HS also support Full HD (1080p) movie recording at 24fps. The cameras’ optical zooms can be utilised during recording, while AF in movies also ensures that subjects remain crisp, clear and in focus. High quality stereo sound is also supported by both models.
Experiment with Canon accessories
Both new PowerShot models are compatible with a wide range of Canon accessories,allowing users to expand their photography kit bag. A hotshoe allows photographers to experiment with creative flash photography using Canon’s Speedlite flash range, while Lens Filter Adapters offer compatibility with Canon’s range of EOS filters. Both models are compatible with the Remote Switch RS-60E3, perfect for controlling long exposures or shooting at night to reduce camera shake. A new Waterproof Case WP-DC48 is also available for the PowerShot G15 – perfect for users who like to capture stunning marine life.
MORE INDUSTRY NEWS
averda looks to clean more cities in Africaaverda, a global provider of innovative integrated waste management services, has showcased its new equipment dedicated to serve Casablanca. Read More
CA delivers latest SaaS-based enterprise mobility management with Zero-Day support for iOS 8CA Southern Africa has confirmed that CA Technologies (NASDAQ: CA) is continuing to transform enterprises into being “Mobile First” with the release of its SaaS-based Enterprise Mobility Management (EMM) solution suite and providing zero-day support for iOS 8 across mobile device, application, content and email management. Read More
Orange Business Services launches worldwide location services for Machine to Machine SIM cardsThe new Machine to Machine (M2M) worldwide geolocation offering from Orange Business Services provides real-time location tracking of corporate assets and equipment anywhere in the world via cellular networks, regardless of the operator. Read More
Solarcentury to build the largest carport solar system in AfricaSolarcentury is to design and construct Africa’s largest solar carport on the uppermost storey of a car park at Garden City Mall, part of the new 32-acre integrated residential, retail park, hotel and office development on Nairobi’s Thika Superhighway. Read More
Pamoja, the platform of choice for DHLRUBiQ, a Cloud solution that is run on Cloud platform infrastructure from leading Cloud services company Pamoja, has served as the platform of choice to expand DHL’s global back office systems. Preliminary testing has revealed that the project has been successful. Read More
PayPal announces collaboration with PayGate in South AfricaWith the announcement of a partnership between PayPal and local payment service provider PayGate, it is now easier than ever for merchants to accept online payments in South Africa. Read More
World’s first biocompatible and non-toxic technology for antibacterial plasticParx Plastics is launching its first ready to use Saniconcentrates™ for manufacturers in Europe and the US to safely create self-sanitizing products with an antibacterial property of up to 99% within 24 hours. Read More
Gemalto unveils hub service to accelerate mobile payment and other secure servicesGemalto, a world leader in digital security, has introduced its Allynis Trusted Services Hub, a turnkey business service that enables financial institutions, enterprises, transport operators and more generally all digital service providers to benefit from a single connection in order to securely deploy their value-added and mobile payment services across ... Read More
Orange Business Services wins satellite contract with BW OffshoreBW Offshore has signed a 5-year, $12 million contract with Orange Business Service for an end-to-end satellite communication solution for its fleet of highly-specialised oil and gas production vessels. Read More
Q-KON connectivity solution for Africa’s Point of Sale headacheSouth African telecommunications engineering firm Q-KON, has demonstrated the advantages of using the StarLight Satellite Access Service to deliver reliable connectivity for Point-of-Sale applications and to provide support to service providers who need to address issues that hamper connectivity for PoS devices across Africa. Read More
FEATURED STORYMFarmer SMS redefines market access for Ugandan farmers
Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures.
BEST READ NEWS
IN DEPTHiProcure delivers inputs to farmers’ doorsteps using ICTs
An innovation dubbed iProcure is already being used by several agro input firms which are now relying on it to distribute their products to farmers.
COMPANY NEWSVMware announces VMware Workstation 11 and VMware Player 7 Pro
VMware Workstation 11 marks 15 years of innovation with Windows 10 Tech Preview readiness, state of the art performance and cloud connectivity.Schneider Electric signs exclusive off-grid solar distribution agreement with Zimbabwean firm
Schneider Electric has announced the signing of an exclusive agreement with Samansco, a Zimbabwean renewable energy, back-up power and appropriate technology company.SAP Innovation Helps The Global Fund Fight AIDS, TB and Malaria in Africa
Extending a longstanding partnership, SAP is a founding member of The Global Fund’s new Innovation Coalition to support disease prevention and treatment.