BuzzCity reports mobile ad surge
MOBILE| Oct. 7, 2010, 9:06 a.m.
Global mobile media firm BuzzCity reports that it has seen global mobile advertising growth of over 17% to 10 million impressions a month in the past three months.
The increase is attributed to reduced data and mobile internet access rates.
The company tracks mobile advertising delivery in 54 markets, with over 2500 publishers.
South Africa and Kenya were among the top five countries in terms of ad banners served during the quarter, while Nigeria joined them in the top 20. The top 20 countries served 80% of all of the banners served.
South African traffic grew by 18% with more than 700 million impressions. Kenya’ s market grew 116% to 506 million impressions.
Dr. KF Lai, CEO of BuzzCity, said: “ No less than 14 countries have witnessed double digit growth in mobile advertising over the last three months, with three markets, Libya, Korea and Kenya, seeing triple digit growth.”
“ India, Turkey, the United States, Malaysia, South Africa and Mexico have seen three straight quarters of double digit growth.”
MORE MOBILE NEWS
President Jonathan commends operators on National Mobile Health Insurance collaborationNigerian President Goodluck Jonathan has commended telecoms operators for their collaborative efforts in putting Nigerians on the National Mobile Health Insurance programme platform. Read More
Vodafone Ghana Fixed Broadband customers get bundle extensionVodafone Ghana says it will soon be offering a one-week validity extension to all fixed broadband users in the country. Read More
Airtel, UNAIDS partnerThe Chief Executive Officer, Airtel Nigeria, Segun Ogunsanya, has explained that the partnership of the telco with the Joint United Nations Programme on HIV/AIDS (UNAIDS) will allow ample opportunity to further promote its Touching Lives initiative aimed at positively impacting on Nigerians, especially in the area of quality healthcare ... Read More
GSMA: mobile phone gender gap emergesA new GSMA report says over 1.7 billion women in low- and middle-income countries do not own mobile phones. Read More
French phone maker Archos debuts in NigeriaFrench mobile devices major, Archos Societe Anonymes, at the weekend in Lagos, launched its range products and connected objects, promising to redefine the service offering in the country. Read More
Glo’s smart plan gives enhanced voice, value to customersGlobacom subscribers on the postpaid platform will enjoy up to 5,000 free Short Messaging Service (SMS), up to 50GB data and up to 50 hours of free voice calls in a new and unprecedented Smart Postpaid Plan launched by the company in Lagos. Read More
Airtel Kenya launches UnlimiNET bundles for unlimited connectionsAirtel Kenya has announced the introduction of a flexible and affordable bundled tariff dubbed UnlimiNET. Read More
African Android growth makes strong headway for mobile internet accessAfrica is poised to become a hotbed for mobile growth and commerce in the coming years, according to Opera Mediaworks’ State of Mobile Advertising report released today. Read More
Orange rolls out Wi-Fi in Bungoma CountyIntegrated telecommunications solutions provider Orange has rolled out Wi-Fi in Bungoma County. The Wi-Fi solution, which is in its first phase, covers the county headquarters in Bungoma and the town. Read More
Tigo Senegal invests over US$220 000 to deploy 3G+ networkMobile operator Tigo Senegal says it has invested more than 110 million FCFA (about US$220 000) to deploy and expand the 3G+ network in various areas of this West African country. Read More
FEATURED STORY2bn priced out of internet access
A new report from the Alliance for Affordable Internet shows that the price of broadband remains prohibitive for billions in developing and emerging countries, with women and rural dwellers hardest hit.
BEST READ NEWS
IN DEPTHVillagers get solar training at Barefoot College
The Botswana Human Resource Development Council (HRDC) has seconded seven semi-illiterate mostly Ngwatle villagers for a six month solar electrification training course at the famed Barefoot College in India.
COMPANY NEWSMTN Group Sustainability Report released
MTN Group’s efforts to advance social development in its markets through the integration of sustainable business practices into day-to-day activities, is yielding positive outcomes, the company’s Sustainability ...