BuzzCity reports mobile ad surge
MOBILE| Oct. 7, 2010, 9:06 a.m.
Global mobile media firm BuzzCity reports that it has seen global mobile advertising growth of over 17% to 10 million impressions a month in the past three months.
The increase is attributed to reduced data and mobile internet access rates.
The company tracks mobile advertising delivery in 54 markets, with over 2500 publishers.
South Africa and Kenya were among the top five countries in terms of ad banners served during the quarter, while Nigeria joined them in the top 20. The top 20 countries served 80% of all of the banners served.
South African traffic grew by 18% with more than 700 million impressions. Kenya’ s market grew 116% to 506 million impressions.
Dr. KF Lai, CEO of BuzzCity, said: “ No less than 14 countries have witnessed double digit growth in mobile advertising over the last three months, with three markets, Libya, Korea and Kenya, seeing triple digit growth.”
“ India, Turkey, the United States, Malaysia, South Africa and Mexico have seen three straight quarters of double digit growth.”
MORE MOBILE NEWS
Tigo customers win cash prizes from ‘Wo suro aaa wondi’ promotionTens of Tigo customers have won various cash prizes and branded gift items as part of the telecom operator’s biggest consumer promotion for 2016. Read More
Tigo explores options to give customers a greater choice for 4G services in GhanaFollowing her recent visit to Ghana, Cynthia Gordon, the CEO of Millicom Africa, has emphasized the remarkable growth opportunities in data and Tigo’s commitment to giving customers access to superior high speed internet services. Read More
Blogger Kamota Mayondi takes Huawei Y6 Pro for a spinHuawei has set its latest smartphone, the Y6 Pro on a photographic journey across the capital city to capture the energy of young residents in Lusaka. Read More
Huawei in #ThisIsBotswana CampaignHuawei has partnered with some of Botswana’s leading influencers under the #ThisIsBotswana social campaign that meshes the powerful world of social media with high quality smartphone photography. Read More
Airtel Ghana launches ‘Flex Awesome You’ talent huntAirtel has announced the launch of an exciting talent search and competition dubbed “Flex Awesome You” to unearth the next big star in Ghana at a press soiree at its Head Office in Accra. Read More
Tigo staff educate customers on new loyalty promotionThe management and staff of telecom company, Tigo, on Friday took time out to interact with customers about ‘Wo suro aaa wondi’. Read More
Tigo Pesa Customers Pocket Tshs. 5.6b in Ninth Quarterly Profit ShareTigo Tanzania has announced another quarterly payment of Tshs 5.6 billion (US$ 2,570,120) to Tigo Pesa users, the ninth time in a row that the telecom is distributing profit to its mobile financial services users. Read More
Visafone test-runs 4G LTE internet servicesVisafone has started the test-run of its Fourth Generation Long Term Evolution (4G LTE) internet technology service for smart phone users in Nigeria. Read More
Glo sustains lead in new internet subscribersGlobacom, Nigeria's data grandmasters, has again bested other operators to the top position in the segment of acquisition of new internet subscribers in the month of June. Read More
Glo offers new subscribers N42,000 value for N5,000 rechargeThe grandmasters of data, Globacom, has launched ‘Glo Jollific8,” a plan designed to give new prepaid customers eight times more value on every recharge made on its platform. Read More
FEATURED STORYFinancial services sees AI as both opportunity and threat
Banking is already a key area where technology is having an impact throughout Africa, and a new survey assesses the impact artificial intelligence will have on this sector.
BEST READ NEWS
IN DEPTHAccess and Use of ICT stats released
Statistics Botswana has released the first results of the 2014 Information and Communication Technology Household Survey.
COMPANY NEWSTigo customers win cash prizes from ‘Wo suro aaa wondi’ promotion
Tens of Tigo customers have won various cash prizes and branded gift items as part of the telecom operator’s biggest consumer promotion for 2016.