Brand Name: Etisalat assures customers of business continuity, commitment to service delivery

By Kokumo Goodie, Lagos, Nigeria

Emerging Markets Telecommunication Services Ltd. (EMTS), trading as Etisalat Nigeria, has assured its customers and other stakeholders that Etisalat Group’s reported withdrawal of the right to the continued use of the Etisalat brand in Nigeria by EMTS does not in any way imply discontinuation of its business as Nigeria’s fourth largest mobile service provider.

Ibrahim Dikko (Vice President, Regulatory & Corporate Affairs, Etisalat Nigeria said: “Contrary to certain misleading statements in the press about our Experience Centres and outlets being closed, we wish to state that all Etisalat offices, Experience Centres and outlets across Nigeria are in full operation and are providing services including customer care services on 24/7 basis.

“Etisalat Nigeria also reiterates its unwavering commitment to delivery of quality services and commitment to continuously empowering all segments of Nigeria through the development and roll-out of innovative products, services and solutions that help individuals, businesses and organisations solve their everyday problems,” he said.

“Whilst we are intensifying efforts aimed at reaching full closure on ongoing discussions with regards the transition phase, we want to assure that our customers and stakeholders will be duly informed as soon as these are concluded, including details of a rebranding should that become necessary .We thank all our customers, stakeholders and the media for their unalloyed support to the company.”

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