Botswana gets up to speed with internet marketing
BUSINESS| March 19, 2012, 4:04 p.m.
By John Churu, Gaborone, Botswana
Botswana’s marketing and ICT sector got up to speed with digital and internet marketing trends at the Internet Marketing Conference (IMC) Africa conference held in Gaborone last week.
Dubbed Gaborone 2012, Internet and Digital Marketing Conference, was well attended by marketing, ICT professionals and entrepreneurs who enjoyed a series of varied presentations from nine high profile and hands on professionals from the SADC region.
Delegates heard that internet marketing could not be ignored, and that online social media presented good opportunities for brands to get exposure and interact with customers affordably, and in real time.
The conference’s main objectives included the sharing of essential skills and insights that top of the range organizations are using to effectively exploit the internet, social media, mobile marketing in order to attract new customers locally and across borders and to nurture lasting relationships with customers.
According to Mohammed Ismail,MD at Weblogic Botswana, delegates left the conference with very useful information to inform activity in an ever evolving media environment. Ismael spoke at the event on the subject of how internet marketing fits into the scheme of things.
Other topics covered at the event were Search Engine Marketing, Targeted Online Advertising, Social Media Marketing, Online Lead Generation, Mobile Marketing, Online Tourism Marketing, Website Conversion Optimization.
Ismail added that speakers at the conference were highly respected persons in the ICT fraternity both in Botswana and elsewhere on the continent. The conference brought together at least ten thought leaders and speakers who are influential pace setters in business and the field of internet marketing.
According to Ismail the conference was ‘a must attend’ conference which was full of new innovations. The speakers at the conference included Leon Letagan and the Managing Director of Weblogic, an ICT concern here in Botswana, Muhammed Ismail himself. Here are some of these speakers who presented at the Gaborone Internet and Digital Marketing Conference and their profiles.
MORE BUSINESS NEWS
Building an African Dream: The Wyzetalk journeyEnterprise social networking company Wyzetalk examines the challenges and opportunities it encountered as a startup in Africa. Read More
African organisations under pressure to sharpen skills retention and employee engagementBusinesses across major African economies such as Kenya and Nigeria are coming under increasing pressure to align their strategies for retaining talent, compensating employees and engaging with their workforces with good international practices. Read More
The Workplace of the FuturePhilip Gregory, Senior Regional Executive: Johnson Controls GWS, Middle East & Africa, talks about the workplace of the future, how it will impact the workforce and how businesses can navigate the tension between employee demands and the needs of the corporation. Read More
New MTN boss Ebenezer Asante starts work at MTN Ridge officeThe former Chief Executive Officer for MTN Rwanda Ebenezer Asante has started work on Friday as the new CEO of Ghana’s leading network operator MTN at its plush Ridge Head quarters in Accra. Read More
Tigo Ghana CEO 2nd on Sweden’s list of 75 young and promising womenThe CEO of Tigo Ghana limited, Roshi Motman, has been named as the second most young, promising and prominent female executive on Sweden’s tall list of 75 outstanding women. Read More
Safaricom non-voice revenue, subscriber numbers show strong growthSafaricom has reported a total revenue increase of 13% to Kshs 163.4bn, with non-voice service revenue increasing by 27% to Kshs 68.8bn. Read More
She Leads Africa launches 2015 Entrepreneur ShowcaseThe premier platform for young female entrepreneurs across Africa has launched this year’s competition, with a $15,000 cash prize for the winners. Read More
Africa highlighted as high potential tech marketAfrica’s trade potential has come under the spotlight at the 5th annual DHL Global Technology Conference in Dubai. Read More
Liquid Telecom names new Group Managing ExecutiveWillem Marais has been appointed to the post of Group Managing Executive for Liquid Telecom Group and also joins as the Chief Executive Officer of Liquid Telecom South Africa. Read More
FEATURED STORYThe transformative power of affordable smartphones and unlimited data in Ghana
Smartphones are helping transform their lives of ordinary people in Ghana, Reports Nana Appiah Acquaye.
BEST READ NEWS
IN DEPTHNIMC infrastructure must be managed by credible people: NIMC chief
NIMC’s chief speaks to Kokumo Goodie about the role of the NIMC and his own legacy.
COMPANY NEWSMicrosoft, IICD launch employability hub in Ghana
Microsoft Ghana, in partnership with the International Institute for Communication and Development, has launched the TizaaWorks online platform, a one-stop online hub for employability and entrepreneurship.