Botswana gets up to speed with internet marketing

BUSINESS

|
Image: By BiztechAfrica
Botswana gets up to speed with internet marketing

By John Churu, Gaborone, Botswana

Botswana’s marketing and ICT sector got up to speed with digital and internet marketing trends at the Internet Marketing Conference (IMC) Africa conference held in Gaborone last week.

Dubbed Gaborone 2012, Internet and Digital Marketing Conference, was well attended by marketing, ICT professionals and entrepreneurs who enjoyed a series of varied presentations from nine high profile and hands on professionals from the SADC region.

Delegates heard that internet marketing could not be ignored, and that online social media presented good opportunities for brands to get exposure and interact with customers affordably, and in real time.

The conference’s main objectives included the sharing of essential skills and insights that top of the range organizations are using to effectively exploit the internet, social media, mobile marketing in order to attract new customers locally and across borders and to nurture lasting relationships with customers.

According to Mohammed Ismail,MD at Weblogic Botswana, delegates left the conference with very useful information to inform activity in an ever evolving media environment. Ismael spoke at the event on the subject of how internet marketing fits into the scheme of things.

Other topics covered at the event were Search Engine Marketing, Targeted Online Advertising, Social Media Marketing, Online Lead Generation, Mobile Marketing, Online Tourism Marketing, Website Conversion Optimization.

Ismail added that speakers at the conference were highly respected persons in the ICT fraternity both in Botswana and elsewhere on the continent. The conference brought together at least ten thought leaders and speakers who are influential pace setters in business and the field of internet marketing.

According to Ismail the conference was ‘a must attend’ conference which was full of new innovations. The speakers at the conference included Leon Letagan and the Managing Director of Weblogic, an ICT concern here in Botswana, Muhammed Ismail himself. Here are some of these speakers who presented at the Gaborone Internet and Digital Marketing Conference and their profiles.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

CNN, MultiChoice launch 20th African Journalist Awards

CNN International and MultiChoice this week officially launched the CNN MultiChoice African Journalist 2015 Awards.   Read More

Cokodeal.com aims to revive ‘made in Nigeria’

Cokodeal.com, describing itself as Africa’s largest medium for business exposure, is aiming to boost Nigerian manufacturers through greater online exposure. Read More

Leading African airline adds new payment options

ASKY, the leading airline in West and Central Africa, has partnered with PayGate and booking engine SITA to offer web-based booking to its customers for the first time. Read More

Francis Dufay takes the reins of Jumia in Côte d’Ivoire

E-commerce firm Jumia has formalised the appointment of Francis Dufay at the head of its subsidiary in Côte d’Ivoire.  Read More

MTN Uganda rewards women entrepreneurs

The 2015 edition of MTN Women in Business Awards have seen Mrs. Barbara Ofwono, the proprietor of Victorious Schools, scoop the overall Award of MTN Women in Business SME CEO of the year. Read More

Microsoft 4Afrika launches Biz4Afrika online SME hub

Microsoft 4Afrika used the opening of the Connected East Africa event in Diani, Kenya today to launch Biz4Afrika, an online hub providing Kenyan small and medium enterprises (SMEs) with access to locally relevant information and promote trade. Read More

BTCL, SA’s Vodafone seal partnership

Botswana Telecommunications Corporation Limited (BTCL) and South African based Vodafone have signed a non-equity partnership agreement.  Read More

Mascom Derby horse race extravaganza for Botswana

Mascom is doing it again this year with its annual Mascom horse racing event which has been on the Mascom calendar for at least 10 years. Each year during the Easter holidays, Botswana’s leading mobile telephony provider gets people to Botswana’s tourist resort of Maun for the race.   Read More

Togo women get down to ICT training, business

Women and girls came in numbers last week to attend the three-day Female TechCamp 2015 hosted in the capital Lomé. Read More

MTN Group Sustainability Report released

MTN Group’s efforts to advance social development in its markets through the integration of sustainable business practices into day-to-day activities, is yielding positive outcomes, the company’s Sustainability Report shows. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

e-commerce space untapped, says phonekings heade-commerce space untapped, says phonekings head

E-commerce is the future, says the head of a new online electronics mall launched in Nigeria. Tayo Olusanya spoke to Kokumo Goodie in Lagos.

IN DEPTH

Villagers get solar training at Barefoot College Villagers get solar training at Barefoot College

The Botswana Human Resource Development Council (HRDC) has seconded seven semi-illiterate mostly Ngwatle villagers for a six month solar electrification training course at the famed Barefoot College in India.