Botswana gets up to speed with internet marketing

BUSINESS

By John Churu, Gaborone, Botswana

Botswana’s marketing and ICT sector got up to speed with digital and internet marketing trends at the Internet Marketing Conference (IMC) Africa conference held in Gaborone last week.

Dubbed Gaborone 2012, Internet and Digital Marketing Conference, was well attended by marketing, ICT professionals and entrepreneurs who enjoyed a series of varied presentations from nine high profile and hands on professionals from the SADC region.

Delegates heard that internet marketing could not be ignored, and that online social media presented good opportunities for brands to get exposure and interact with customers affordably, and in real time.

The conference’s main objectives included the sharing of essential skills and insights that top of the range organizations are using to effectively exploit the internet, social media, mobile marketing in order to attract new customers locally and across borders and to nurture lasting relationships with customers.

According to Mohammed Ismail,MD at Weblogic Botswana, delegates left the conference with very useful information to inform activity in an ever evolving media environment. Ismael spoke at the event on the subject of how internet marketing fits into the scheme of things.

Other topics covered at the event were Search Engine Marketing, Targeted Online Advertising, Social Media Marketing, Online Lead Generation, Mobile Marketing, Online Tourism Marketing, Website Conversion Optimization.

Ismail added that speakers at the conference were highly respected persons in the ICT fraternity both in Botswana and elsewhere on the continent. The conference brought together at least ten thought leaders and speakers who are influential pace setters in business and the field of internet marketing.

According to Ismail the conference was ‘a must attend’ conference which was full of new innovations. The speakers at the conference included Leon Letagan and the Managing Director of Weblogic, an ICT concern here in Botswana, Muhammed Ismail himself. Here are some of these speakers who presented at the Gaborone Internet and Digital Marketing Conference and their profiles.