Botswana gets up to speed with internet marketing
BUSINESS| March 19, 2012, 4:04 p.m.
By John Churu, Gaborone, Botswana
Botswana’s marketing and ICT sector got up to speed with digital and internet marketing trends at the Internet Marketing Conference (IMC) Africa conference held in Gaborone last week.
Dubbed Gaborone 2012, Internet and Digital Marketing Conference, was well attended by marketing, ICT professionals and entrepreneurs who enjoyed a series of varied presentations from nine high profile and hands on professionals from the SADC region.
Delegates heard that internet marketing could not be ignored, and that online social media presented good opportunities for brands to get exposure and interact with customers affordably, and in real time.
The conference’s main objectives included the sharing of essential skills and insights that top of the range organizations are using to effectively exploit the internet, social media, mobile marketing in order to attract new customers locally and across borders and to nurture lasting relationships with customers.
According to Mohammed Ismail,MD at Weblogic Botswana, delegates left the conference with very useful information to inform activity in an ever evolving media environment. Ismael spoke at the event on the subject of how internet marketing fits into the scheme of things.
Other topics covered at the event were Search Engine Marketing, Targeted Online Advertising, Social Media Marketing, Online Lead Generation, Mobile Marketing, Online Tourism Marketing, Website Conversion Optimization.
Ismail added that speakers at the conference were highly respected persons in the ICT fraternity both in Botswana and elsewhere on the continent. The conference brought together at least ten thought leaders and speakers who are influential pace setters in business and the field of internet marketing.
According to Ismail the conference was ‘a must attend’ conference which was full of new innovations. The speakers at the conference included Leon Letagan and the Managing Director of Weblogic, an ICT concern here in Botswana, Muhammed Ismail himself. Here are some of these speakers who presented at the Gaborone Internet and Digital Marketing Conference and their profiles.
MORE BUSINESS NEWS
Why govt listed Glo, others as top firmsNigeria’s national carrier, Globacom and 99 other top notch firms have been listed as top 100 Firms in Nigeria for the 2014 fiscal year. The top 100 companies list is based on international benchmark set by the International Integrated Reporting Council. Read More
Women can lead 21st century ICT industry, says Zinox chiefWith the right mix of innovation, business focus, accountability and ambition, women entrepreneurs can spearhead the evolution of the ICT industry in the 21st century, says the Chairman, Zinox Group. Read More
Leading through volatility in AfricaFor the businesses that are prepared to face the storm and manage the volatility afflicting the continent, there are still huge rewards to be had from doing business in Africa, says SAP. Read More
American Tower Corporation, Bharti Airtel in Nigerian tower sale agreementAmerican Tower Corporation and Bharti Airtel Limited have entered into a definitive agreement for the sale of over 4,800 of Airtel’s communications towers in Nigeria. Read More
Mobile backlog affects revenuesNew research shows that a slow approach to app development is increasingly damaging revenue opportunities in the enterprise. The study found that organisations are currently struggling with a significant mobile backlog and unable to cope with business demands. Read More
Kenya courts technology to woo investorsKenya, East Africa’s lead economic hub, has stepped up its efforts to woo investors through its rigorous incorporation and adaptation of technology to ease business transactions. Read More
‘Prepare for an explosive year ahead’ - Dac SystemsFrom a technology solution supply and reselling perspective, 2015 is going to be a bumper year, says Dac Systems. Read More
The Business Network is the futureHyper-connected business networks will extend business processes that used to stop at the walls of the enterprise, and will fulfill the promise of the real-time global networked economy to reduce complexity without sacrificing sophisticated work, says SAP. Read More
Africa SME Champions Forum: creating an ecosystem to support African championsThe Africa SME Champions Forum closed in Dakar last week, but its work in support of African champions is only just beginning. Read More
FEATURED STORYGSMA: half a billion mobile subscribers in SSA by 2020
The number of unique mobile subscribers in Sub-Saharan Africa will pass the half billion mark in 2020, says a new GSMA report.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.