Botswana gets up to speed with internet marketing
BUSINESS| March 19, 2012, 4:04 p.m.
By John Churu, Gaborone, Botswana
Botswana’s marketing and ICT sector got up to speed with digital and internet marketing trends at the Internet Marketing Conference (IMC) Africa conference held in Gaborone last week.
Dubbed Gaborone 2012, Internet and Digital Marketing Conference, was well attended by marketing, ICT professionals and entrepreneurs who enjoyed a series of varied presentations from nine high profile and hands on professionals from the SADC region.
Delegates heard that internet marketing could not be ignored, and that online social media presented good opportunities for brands to get exposure and interact with customers affordably, and in real time.
The conference’s main objectives included the sharing of essential skills and insights that top of the range organizations are using to effectively exploit the internet, social media, mobile marketing in order to attract new customers locally and across borders and to nurture lasting relationships with customers.
According to Mohammed Ismail,MD at Weblogic Botswana, delegates left the conference with very useful information to inform activity in an ever evolving media environment. Ismael spoke at the event on the subject of how internet marketing fits into the scheme of things.
Other topics covered at the event were Search Engine Marketing, Targeted Online Advertising, Social Media Marketing, Online Lead Generation, Mobile Marketing, Online Tourism Marketing, Website Conversion Optimization.
Ismail added that speakers at the conference were highly respected persons in the ICT fraternity both in Botswana and elsewhere on the continent. The conference brought together at least ten thought leaders and speakers who are influential pace setters in business and the field of internet marketing.
According to Ismail the conference was ‘a must attend’ conference which was full of new innovations. The speakers at the conference included Leon Letagan and the Managing Director of Weblogic, an ICT concern here in Botswana, Muhammed Ismail himself. Here are some of these speakers who presented at the Gaborone Internet and Digital Marketing Conference and their profiles.
MORE BUSINESS NEWS
Wananchi Telecom prepares for rapid growth across Africa with global network services from EpsilonLeading East African carrier Wananchi Telecom has partnered with Epsilon to connect African customers to more than 170 countries around the world. Read More
Setback for BTCL IPO as workers cry brokeWith the Privatisation of Botswana Telecommunications Corporation Limited privatisation nearing completion, employees claim they do not have the funds to buy the five percent of shares allocated to them. Read More
Nomanini takes Africa by storm using Google Cloud PlatformNomanini, a Cape Town-based mobile point of sale service that specialises in facilitating cash payments in emerging markets, has successfully scaled into six countries across Africa in just four years, using Google’s Cloud Platform. Read More
Airtel Kenya announces senior management appointmentsAirtel Kenya has appointed Josee Cremieux and Dick Omondi as the new customer service director and corporate affairs director respectively. Read More
Westcon Africa team expandsWestcon Southern Africa has appointed Brendan Mac Carron in the capacity of Communications and Security Account Manager for the Rest of Africa. Read More
Schneider Electric named Africa Best Employer Brand 2014Schneider Electric Africa has been awarded the Africa Best Employer Brand Award for 2014/2015 at the annual “Employer Branding Awards (EBA). Read More
Challenges facing today’s CFO’s in driving profit across the African bordersThe mode of doing business in Africa has changed and so has the role of the CFO, says SAP Africa. Read More
Cdiscount open for business in CameroonCdiscount, a French e-commerce leader, has officially launched its subsidiary in Cameroon, hoping to change the face of e-commerce in this Central African nation. Read More
Applications open for Tony Elumelu Entrepreneurship ProgrammeApplications are invited for the Tony Elumelu Foundation Entrepreneurship Programme, a $100 million programme set to fast track African start-ups. Read More
FEATURED STORYUCC launches 2015 ACIA awards
Uganda has launched the fifth Annual Communications and Innovation Awards, which celebrate and foster ICT innovation and achievement.
BEST READ NEWS
IN DEPTHKenya’s digital TV battle hots up
Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.
COMPANY NEWSMTN to empower African businesses with AWS Direct Connect
MTN Group today announced it would be the first African company to offer Amazon Web Services (AWS) Direct Connect to business customers across multiple countries on the ...“All Systems GO!” for the DStv Eutelsat Star Awards in Zambia
It’s “All Systems GO!” for the winners of the fourth edition of the DStv Eutelsat Star Awards to be announced at the awards ceremony in Lusaka, Zambia ...Spectra Wireless, Microsoft 4Afrika launch first commercial TV white spaces services in Africa
University students will now get fast, affordable Internet bundles and receive zero-interest financing when purchasing a new device.