Boost for East African job creation
DEVELOPMENTBy BiztechAfrica - Oct. 11, 2012, 5:35 a.m.
Samasource, an initiative creating online jobs for marginalised people, has received a USD7.3m boost.
Samasource has successfully closed a USD7.5 million philanthropic funding round led by the MasterCard Foundation, with participation from existing funders, including the California Endowment, the US Department of State and the Dutch Postcode Lottery/Oxfam Novib. The MasterCard Foundation is leading this round with an investment of nearly USD5.3 million.
This will allow Samasource to significantly broaden its impact by developing additional features to scale its proprietary microwork platform, the SamaHub. The funding will also support Samasource’s network of delivery partners to train 10,000 East African youth and provide direct employment to over 4,000 young people living in slums and peri-urban areas in Kenya and Uganda.
“We are grateful to receive this investment from some of the world’s leading philanthropic funders,” said Leila Janah, founder and CEO of Samasource. “The capital generously provided enables us to serve more marginalized women and youth than ever before and expand into new areas, including the United States. With this support, we will dramatically change the lives of thousands of poor women and youth by providing them with what they want most—paying work.”
To date, Samasource has connected more than 3,000 marginalized people in nine countries to paying work—totaling over USD2 million in wages.
Samasource’s award-winning microwork model brings free, specialized technology training and paid digital work to poor women and youth around the world. This enables people to gain skills, earn a living wage and break the cycle of poverty for themselves and their families. 75% of Samasource workers move up to higher-paying work or higher education.
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