Better CEM to meet demand

BUSINESS

-
Image: By BiztechAfrica
Better CEM to meet demand

A summit to be held in SA in August aims to identify, differentiate and understand customer experience management to meet demands.

Customer experience management defines the importance of operations and processes focusing on the individual needs of the customer.  More organisations are focusing on the importance of this experience; to improve customer experiences with strategy, interpretation of technology, business process models, brand management and CEO commitment for customer retention, growth and profitability by recognising the vital aspects of the complete experience offered to their clients.

The much anticipated Customer Experience Management Africa Summit, hosted by international business-to-business conferencing company, Kinetic Events, to be held in Cape Town during August, will bring together Africa’s industry leaders, and provide a unique platform to build relationships, share ideas and most importantly, to do business.

Industry giant Alan Winde, Minister for Finance, Economic Development and Tourism in the Western Cape will open the 2 day summit that covers all elements from first contact customer communication processes through to the point of purchase; with the amalgamation of the human touch with technological innovation. Network with Africa’s thought leaders in the Industry; including Gareth Pritchard, CEO of Business Process Outsourcing South Africa and Alastair Tempest, COO of the Direct Marketing Association of South Africa.

The strategic invitation-only summit will feature interactive discussions, exclusive networking receptions, assisted business meetings and expert-led workshops to explore technological advances currently available, assist in adopting key customer experience techniques to differentiate your brand, and identify and understand the different concepts of CEM, for sustainability, growth, profit and sales efficiencies.

Shannon Mackrill, Kinetic Events says, “Customers are not just looking forward to a relationship with any brand; they are also looking for an engaging experience. CEM captures what a customer already knows about a company, and uses that information for future predictions to meet expectations and better experiences, ensuring customer retention, growth and profitability.

Customers have more than one option when it comes to products or services, and any product or service is as good as its competitor, but what sets them apart is the customer experience; with the brand as well as the offering. CEM targets those interactions and focuses on influencing customer behaviour.”

For more information, visit www.cemafricasummit.com 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

MTN Group records 210,1 million subscribers

MTN has passed the 210 million subscriber mark and recorded a significant data revenue increase, according to the group’s latest quarterly report. Read More

MTN makes it onto World Champions list

MTN Group has been named as the only South African company on the World Champions list.  Read More

VMware Reports First Quarter 2014 Results

VMWare has announced Year-over-Year revenue growth of 14% to $1.36 Billion in its Q114 results. Read More

Rlg to expand solar kiosk plan

Rlg Communications is planning to replicate the solar powered charging and sales kiosk that it recently launched in the Gambia in Ghana. Read More

Further African expansion for Phoenix

Phoenix Distribution, a leading broad-based distributor on the African continent, has expanded its office in Nairobi, Kenya, in a move to better serve its partners in East Africa.  Read More

Garmin seeks business partners in West Africa

Garmin is hosting a trade delegation in Accra, Ghana from the 12th to 16th May 2014. Read More

Orange Telkom not closing Kenya business: Ghossein

Speculation that Orange Telkom Kenya would be closing its Kenyan operations has been put to rest. Read More

Dimension Data enters Ghana’s IT market

Dimension Data, a South Africa-based ICT solutions and services provider, has announced its entry into the Ghanaian ICT market. Read More

Glo rewards business partners

Globacom has showered 53 high-end vehicles and other prizes on its trade partners responsible for distributing Globacom’s products and services across Nigeria. Read More

Worldwide PC shipments decline

Worldwide PC shipments totalled 76.6 million units in the first quarter of 2014, a 1.7 per cent decline from the first quarter of 2013, according to preliminary results by Gartner Read More

PRESS OFFICES

Sage ERP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN Business

FEATURED STORY

Kenyan shift to Green Economy would generate USD 45bn by 2030 Kenyan shift to Green Economy would generate USD 45bn by 2030

Kenya’s transition to a green economy could produce major economic benefits  equivalent to an estimated USD 45 billion by 2030, a new  study shows.

IN DEPTH

E-waste threatens Ghana’s beachesE-waste threatens Ghana’s beaches

Many beaches in Ghana, already stressed by pollution and poor maintenance, are now facing a new threat: e-waste.

COMPANY NEWS

MTN makes it onto World Champions list

MTN Group has been named as the only South African company on the World Champions list. 

VMware Reports First Quarter 2014 Results

VMWare has announced Year-over-Year revenue growth of 14% to $1.36 Billion in its Q114 results.