Better CEM to meet demand
BUSINESS| May 14, 2012, 11:37 a.m.
A summit to be held in SA in August aims to identify, differentiate and understand customer experience management to meet demands.
Customer experience management defines the importance of operations and processes focusing on the individual needs of the customer. More organisations are focusing on the importance of this experience; to improve customer experiences with strategy, interpretation of technology, business process models, brand management and CEO commitment for customer retention, growth and profitability by recognising the vital aspects of the complete experience offered to their clients.
The much anticipated Customer Experience Management Africa Summit, hosted by international business-to-business conferencing company, Kinetic Events, to be held in Cape Town during August, will bring together Africa’s industry leaders, and provide a unique platform to build relationships, share ideas and most importantly, to do business.
Industry giant Alan Winde, Minister for Finance, Economic Development and Tourism in the Western Cape will open the 2 day summit that covers all elements from first contact customer communication processes through to the point of purchase; with the amalgamation of the human touch with technological innovation. Network with Africa’s thought leaders in the Industry; including Gareth Pritchard, CEO of Business Process Outsourcing South Africa and Alastair Tempest, COO of the Direct Marketing Association of South Africa.
The strategic invitation-only summit will feature interactive discussions, exclusive networking receptions, assisted business meetings and expert-led workshops to explore technological advances currently available, assist in adopting key customer experience techniques to differentiate your brand, and identify and understand the different concepts of CEM, for sustainability, growth, profit and sales efficiencies.
Shannon Mackrill, Kinetic Events says, “Customers are not just looking forward to a relationship with any brand; they are also looking for an engaging experience. CEM captures what a customer already knows about a company, and uses that information for future predictions to meet expectations and better experiences, ensuring customer retention, growth and profitability.
Customers have more than one option when it comes to products or services, and any product or service is as good as its competitor, but what sets them apart is the customer experience; with the brand as well as the offering. CEM targets those interactions and focuses on influencing customer behaviour.”
For more information, visit www.cemafricasummit.com
MORE BUSINESS NEWS
The Tech Revolution: Sage Sets out the Vision for African BusinessesSage, a market leader in cloud accounting software used its global Sage Summit 2016, held this week in Chicago, to outline its strong commitment to future technologies, with a focus on new and existing initiatives that power business growth. Read More
Francistown Barclays gets cardlessCardless cash deposits have been launched in Francistown. Read More
Business incubator to boost 200 Zimbabwean entrepreneurs200 would-be Zimbabwean entrepreneurs are set to benefit from business training and support, thanks to a business development programme to be launched by business incubation specialist KBA Africa. Read More
Union gives Globacom 14 days to reinstate 54 sacked workersThe Private Telecoms & Communications Senior Staff Association of Nigeria (PTECSSAN) has urged Globacom to reinstate the workers it allegedly sacked from its service. Read More
British envoy promises more investors at Rack CentreMr Paul Arkwright, British High Commissioner to Nigeria, has promised to do his utmost to encourage more British companies to do business with their Nigerian Counterparts. Read More
UBA, Mastercard in pan-African partnershipUBA and Mastercard have announced a five year deal across 19 markets focused on driving financial inclusion in Africa. Read More
MTN Business partners with the National Gazelles to boost SMEs marketMTN Business today announced a new drive to help support the growth of small and medium enterprises (SMEs) and contribute to creating sustainable entities. Read More
Travelport appoints new Managing Director for AfricaTravelport has announced the appointment of Douglas Jewson as Travelport’s Managing Director for Africa. Read More
Brexit’s impact on AfricaThe short-term implications of Brexit for African economies will be mainly noticeable through market volatility, say Control Risks and NKC African Economics. Read More
Safaricom Blaze to take 2nd youth empowerment summit to ThikaSafaricom will this Friday, 8th July 2016, host the 2nd in a series of youth empowerment summits under its recently launched sub-brand, BLAZE. Read More
FEATURED STORYFirst-ever Africa Barclays Accelerator programme concludes
Ten fintech companies have concluded the first-ever Barclays Accelerator, powered by Techstars in Africa.
BEST READ NEWS
IN DEPTHEthical Hacking students can’t get a heck of a job
Botswana ethical hacking students report that they are failing to break into the local job market.
COMPANY NEWSThe Tech Revolution: Sage Sets out the Vision for African Businesses
Sage, a market leader in cloud accounting software used its global Sage Summit 2016, held this week in Chicago, to outline its strong commitment to future technologies, ...