Better CEM to meet demand
BUSINESSBy BiztechAfrica - May 14, 2012, 11:37 a.m.
A summit to be held in SA in August aims to identify, differentiate and understand customer experience management to meet demands.
Customer experience management defines the importance of operations and processes focusing on the individual needs of the customer. More organisations are focusing on the importance of this experience; to improve customer experiences with strategy, interpretation of technology, business process models, brand management and CEO commitment for customer retention, growth and profitability by recognising the vital aspects of the complete experience offered to their clients.
The much anticipated Customer Experience Management Africa Summit, hosted by international business-to-business conferencing company, Kinetic Events, to be held in Cape Town during August, will bring together Africa’s industry leaders, and provide a unique platform to build relationships, share ideas and most importantly, to do business.
Industry giant Alan Winde, Minister for Finance, Economic Development and Tourism in the Western Cape will open the 2 day summit that covers all elements from first contact customer communication processes through to the point of purchase; with the amalgamation of the human touch with technological innovation. Network with Africa’s thought leaders in the Industry; including Gareth Pritchard, CEO of Business Process Outsourcing South Africa and Alastair Tempest, COO of the Direct Marketing Association of South Africa.
The strategic invitation-only summit will feature interactive discussions, exclusive networking receptions, assisted business meetings and expert-led workshops to explore technological advances currently available, assist in adopting key customer experience techniques to differentiate your brand, and identify and understand the different concepts of CEM, for sustainability, growth, profit and sales efficiencies.
Shannon Mackrill, Kinetic Events says, “Customers are not just looking forward to a relationship with any brand; they are also looking for an engaging experience. CEM captures what a customer already knows about a company, and uses that information for future predictions to meet expectations and better experiences, ensuring customer retention, growth and profitability.
Customers have more than one option when it comes to products or services, and any product or service is as good as its competitor, but what sets them apart is the customer experience; with the brand as well as the offering. CEM targets those interactions and focuses on influencing customer behaviour.”
For more information, visit www.cemafricasummit.com
MORE BUSINESS NEWS
Econet rejects base station reportEconet Wireless has released a statement refuting recent media reports around its importation of base stations. Read More
Nigeria: potential to become major economic forceA new McKinsey report finds that Nigeria has the potential to expand its economy by roughly 7.1 percent per year through 2030. Read More
Call for pan-African contact centre associationInteractive Intelligence has called for the creation of a call centre association for Nigeria and other African countries as a way of promoting a standard for call centres. Read More
AMI, Strathmore launch free online courses for managers and entrepreneurs in AfricaManagers and entrepreneurs in Africa can now gain advanced skills for free, with the launch of free online courses courtesy of the African Management Initiative (AMI). Read More
Bytes, NCR and Barclays in ATM dealBytes Managed Solutions, the exclusive distributor of NCR technology solutions in Southern Africa had signed a deal with Barclays Bank of Botswana (BBB) for the installation of intelligent cash deposit ATMs. Read More
Orange reports 8% revenue growthIntegrated telecommunications service provider Orange has announced an 8% revenue growth for the overall business for the first half of this year, compared to the same period last year. Read More
Business Connexion appoints CEOBusiness Connexion Group Limited has announced that Mr. Isaac Mophatlane has been appointed Chief Executive Officer of the company. Read More
Managed service support key to growth for iWayAfricaPan African telecoms operator, Gondwana International Networks (GIN) has announced that its iWayAfrica business will be partnering with managed services company, SevenC Computing to grow its foothold in key Africa territories. Read More
Dire need for top IT leadershipThere is a huge demand for top leaders with high-level information technology skills, but there are very few candidates who can fill these positions, one of SA’s leading executive search experts says. Read More
FEATURED STORYWidening ICT skills gap: Cause for concern
Nigeria's FDI gains could be eroded by the widening gap in indigenous skilled ICT manpower, writes Kokumo Goodie.
BEST READ NEWS
IN DEPTHKenya rolls out e-extension to improve agriculture
In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.
COMPANY NEWSSchneider Electric introduces Smart-UPS fifth generation range to Southern Africa
Schneider Electric has announced that two next-generation models of its Smart-UPS uninterruptible power supply (UPS) units are now available locally.VMware reports second quarter 2014 results
VMware, the global leader in virtualization and cloud infrastructure, today announced financial results for the second quarter of 2014.New Sage ERP X3 version puts business information at your fingertips
Sage ERP Africa has announced the availability of Sage ERP X3 version 7, the latest version of its global business management solution for midsized companies.