ASUS enters Nigeria with ZenFone family

By Kokumo Goodie, Lagos, Nigeria

The innovative ZenFone family from ASUS, leading laptop brand in Europe, has made its entry into the Nigerian market with a media event held in Lagos, Nigeria, recently. The brand-new models, which come with comprehensive camera solutions, PixelMaster Technology and ZenUI software support include ZenFone Selfie, ZenFone Laser 5.5, ZenFone Go 5.0, and ZenFone C 4.5.

PixelMaster is a unique ASUS-developed technology that combines software, hardware and optical design to deliver incredible image quality.

Speaking at the event, ASUS Nigeria Country Product Manager, Mr. Simplice Zaongo, said: “We are very excited to bring our latest ZenFone family to the Nigerian market. These brand-new innovations are each an empowering luxury that strikes the perfect balance of beauty, functionality and performance, and especially offers Nigerian consumers a comprehensive camera experience via both hardware and software.”

“All ZenFone models are equipped with ASUS PixelMaster technology, a unique ASUS-developed technology that combines software, hardware and optical design to deliver incredible image quality. ZenFone Selfie is the ultimate choice for selfies with its twin 13MP PixelMaster cameras and a dual-color, dual-LED Real Tone flash at both front and rear. It also features the new multifaceted polygonal design aesthetic to the ZenFone, offering beauty and power in abundance.

“ZenFone Laser 5.5 includes laser auto-focus technology in its 13MP PixelMaster camera for clear, near-instant shots in just 0.3 seconds. ZenFone Go 5.0 and ZenFone C 4.5 are equipped with PixelMaster camera for up to 400% brighter photo and video,” he added.

The comprehensive camera solutions of ZenFone were demonstrated with the ZenFone Selfie, which made its first entry into English-speaking Africa with the launch. ZenMotion Touch Gesture allows users to open the front camera by simply drawing “S” on the screen. The built-in beatification camera tool can make the skin smooth, change the skin tone, slim the cheek and enlarge the eyes on a click – in a click! Immediately a selfie is taken, the photo is shown on the laptop screen via ASUS ZenUI app–PC Link, which allows users to operate their phones from a laptop. All photos taken with a ZenFone at an event can be shared to other ZenFones instantly via ASUS Party Link app without consuming any data.

ZenFone Selfie rear camera is just as advanced with a large f/2.0 aperture lens for superior low-light shots. Both front and rear cameras are engineered with five-prism Largan lenses and top-quality Toshiba sensors, and include dual-LED Real Tone flash technology for perfect illumination in any lighting conditions. It delivers superb macro photography that works on subjects as close as 6cm, plus rear laser auto-focus to compose shots in the blink of an eye.

ZenFone Laser 5.5 model benefits from a powerful 13MP PixelMaster camera with an f/2.0 wide-aperture lens to capture stunning, high-resolution photos with zero shutter lag — augmented by laser auto-focus technology that empowers users to capture perfect clarity in just 0.3 seconds. Available in 5.5-inch (ZE550KL) version with 1280 x 800-pixel HD resolution, ZenFone Laser incorporates the latest and toughest Corning Gorilla Glass 4. It boasts up to quad-core 64-bit Qualcomm Snapdragon processor with 2GB memory and 4G/LTE connectivity with dual-SIM slots.

ZenFone Go 5.0’s powerful quad-core MediaTek processor easily handles multiple tasks and delivers immersive gaming experiences. It is equipped with a high-resolution 1280 x 720 HD IPS display, sporting a pixel density of 294ppi for an impressive visual appearance with improved clarity, brightness and vivid colors.

ZenFone C 4.5’s fashionable vibrant colors are designed to match users’ unique style; with MediaTek quad-core processors for the best performance and power efficiency in their class.

ASUS is the No. 1 laptop brand in Europe and a worldwide top-three consumer laptop vendor. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC.

The ZenFone family will be available at Slot, Park N Shop, Konga, Genuss, Onyx, and Jumia from 12th December.

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