AREWA24 signs multi-year lease on EUTELSAT 16A
AREWA24, the first-of-its-kind 24-hour free-to-air Hausa-language entertainment and lifestyle channel, has announced a multi-year capacity lease with Eutelsat Communications on the EUTELSAT 16A satellite. Leveraging the satellite’s Ku-band footprint that sweeps across sub-Saharan Africa, the channel is shifting towards a new and higher quality of broadcasting service to solidify its position as Northern Nigeria’s premiere Hausa language channel. The powerful footprint of EUTELSAT 16A enables AREWA24 to extend its reach to Hausa-speaking communities throughout Nigeria and the region, including Niger, Chad, Burkina Faso, Ghana and Cameroon.
Launched in June 2014, AREWA24 has chosen to upgrade performance on EUTELSAT 16A while continuing play-out and other channel services with its teleport partner, Jordan Media City, based in Amman, Jordan. Viewers can now benefit from improved satellite signal quality across Hausa-speaking regions and can also access a variety of popular free-to-air channels available from EUTELSAT 16A's rich programming neighbourhood.
Jacob Arback, President of AREWA24, commented:“We are extremely proud to bring the finest broadcasting resources to our television channel and to enrich the lives of our viewers by showcasing the beauty, promise and potential of Northern Nigeria to Hausa speakers across Nigeria and West and Central Africa. The choice of the EUTELSAT 16A satellite demonstrates our ongoing commitment to raising the bar for our viewers and partnering with a satellite provider that has long demonstrated its commitment to Africa.”
AREWA24 is also the largest producer of original, high-quality television programming in Hausa, the most commonly spoken language in Nigeria and West Africa. The channel’s line-up covers music, entertainment, lifestyle, business, employment, arts, sports, chat shows, children's programmes, Kannywood films and original dramas. AREWA24’s original productions are uploaded weekly to youtube.com/AREWA24channel, and the channel benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/ AREWA24, and twitter.com/AREWA24channel