Alliance Media turns to ICT Social Responsibility

BUSINESS

|
Image: Alliance Media making the donation and training learners . By Vitus-Gregory Gondwe
Alliance Media making the donation and training learners

By Gregory Gondwe, Lilongwe, Malawe

Alliance Media Malawi has donated computers and ICT training sessions to the Kachanga School, close to Chileka International Airport.

Chikondi Chiumia of Alliance Media Malawi, a Blantyre based Billboard and Airport advertising company which is part of the Alliance Media group, said they decided to support the Kachanga school because they operate the airport advertising concession at Blantyre’s Chileka International Airport.

“We thought it appropriate that we should be doing something for the local area,” he said.

 “Corporate Social Responsibility is at the core of what we do and we feel privileged to be able to contribute positively to the community in which we operate”, he said.

He said they see so many business people coming in and out of the airports each day, and nothing of what they do benefits the surrounding community.

“So we decided to contribute from our airport advertising income to the local community,” said Chiumia.

Greg Benatar, Group Sales and Marketing Director of Alliance Media, said the company was donating computers because the core of their Corporate Social Responsibility programme is education and youth.

“We believe that the days of hand-outs are history, because research has shown that if given training and education, communities can and do uplift themselves,” he said.

“It is for this reason that we decided to donate computers and training, such that we can contribute to sustainable growth and development,” he said. 

The official handover was attended by the school headmaster, his team of educators, the Chief and Village Development Committee as well as the students.

Benatar commended the Alliance Media Malawi team for their initiative in this project.

“We are very proud of Alliance Media Malawi’s initiative in this project, which is very much aligned to our group Corporate Social Responsibility objectives,” he said.

Benatar said as Group Sales and Marketing Director, he is on a personal drive to get more of the private sector to donate to projects that are not simply hand-outs, but that contribute to long term economic growth and sustainability of our communities.

Alliance Media is a Pan-African Billboard and Airport advertising company with offices in 23 African countries.  



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

Citrix: SA office workers lose up to 559 hours a year due to lack of flexible work options

A Citrix study has found 20% of South African office workers work longer hours than contracted; losing up to 559 hours per year. Flexible working hours and the use of technology could improve the situation, it says. Read More

Wananchi Telecom prepares for rapid growth across Africa with global network services from Epsilon

Leading East African carrier Wananchi Telecom has partnered with Epsilon to connect African customers to more than 170 countries around the world. Read More

Setback for BTCL IPO as workers cry broke

With the Privatisation of Botswana Telecommunications Corporation Limited privatisation nearing completion, employees claim they do not have the funds to buy the five percent of shares allocated to them. Read More

Nomanini takes Africa by storm using Google Cloud Platform

Nomanini, a Cape Town-based mobile point of sale service that specialises in facilitating cash payments in emerging markets, has successfully scaled into six countries across Africa in just four years, using Google’s Cloud Platform.  Read More

Airtel Kenya announces senior management appointments

Airtel Kenya has appointed Josee Cremieux and Dick Omondi as the new customer service director and corporate affairs director respectively.   Read More

Westcon Africa team expands

Westcon Southern Africa has appointed Brendan Mac Carron in the capacity of Communications and Security Account Manager for the Rest of Africa. Read More

Schneider Electric named Africa Best Employer Brand 2014

Schneider Electric Africa has been awarded the Africa Best Employer Brand Award for 2014/2015 at the annual “Employer Branding Awards (EBA). Read More

Challenges facing today’s CFO’s in driving profit across the African borders

The mode of doing business in Africa has changed and so has the role of the CFO, says SAP Africa. Read More

Cdiscount open for business in Cameroon

Cdiscount, a French e-commerce leader, has officially launched its subsidiary in Cameroon, hoping to change the face of e-commerce in this Central African nation. Read More

Applications open for Tony Elumelu Entrepreneurship Programme

Applications are invited for the Tony Elumelu Foundation Entrepreneurship Programme, a $100 million programme set to fast track African start-ups. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

UCC launches 2015 ACIA awardsUCC launches 2015 ACIA awards

Uganda has launched the fifth Annual Communications and Innovation Awards, which celebrate and foster ICT innovation and achievement.

IN DEPTH

Kenya’s digital TV battle hots up Kenya’s digital TV battle hots up

Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.

COMPANY NEWS

MTN to empower African businesses with AWS Direct Connect

MTN Group today announced it would be the first African company to offer Amazon Web Services (AWS) Direct Connect to business customers across multiple countries on the ...

“All Systems GO!” for the DStv Eutelsat Star Awards in Zambia

It’s “All Systems GO!” for the winners of the fourth edition of the DStv Eutelsat Star Awards to be announced at the awards ceremony in Lusaka, Zambia ...

Spectra Wireless, Microsoft 4Afrika launch first commercial TV white spaces services in Africa

University students will now get fast, affordable Internet bundles and receive zero-interest financing when purchasing a new device.