Alliance Media turns to ICT Social Responsibility
BUSINESSBy BiztechAfrica - Nov. 1, 2011, 4:12 p.m.
By Gregory Gondwe, Lilongwe, Malawe
Alliance Media Malawi has donated computers and ICT training sessions to the Kachanga School, close to Chileka International Airport.
Chikondi Chiumia of Alliance Media Malawi, a Blantyre based Billboard and Airport advertising company which is part of the Alliance Media group, said they decided to support the Kachanga school because they operate the airport advertising concession at Blantyre’s Chileka International Airport.
“We thought it appropriate that we should be doing something for the local area,” he said.
“Corporate Social Responsibility is at the core of what we do and we feel privileged to be able to contribute positively to the community in which we operate”, he said.
He said they see so many business people coming in and out of the airports each day, and nothing of what they do benefits the surrounding community.
“So we decided to contribute from our airport advertising income to the local community,” said Chiumia.
Greg Benatar, Group Sales and Marketing Director of Alliance Media, said the company was donating computers because the core of their Corporate Social Responsibility programme is education and youth.
“We believe that the days of hand-outs are history, because research has shown that if given training and education, communities can and do uplift themselves,” he said.
“It is for this reason that we decided to donate computers and training, such that we can contribute to sustainable growth and development,” he said.
The official handover was attended by the school headmaster, his team of educators, the Chief and Village Development Committee as well as the students.
Benatar commended the Alliance Media Malawi team for their initiative in this project.
“We are very proud of Alliance Media Malawi’s initiative in this project, which is very much aligned to our group Corporate Social Responsibility objectives,” he said.
Benatar said as Group Sales and Marketing Director, he is on a personal drive to get more of the private sector to donate to projects that are not simply hand-outs, but that contribute to long term economic growth and sustainability of our communities.
Alliance Media is a Pan-African Billboard and Airport advertising company with offices in 23 African countries.
MORE BUSINESS NEWS
Axiologix completes acquisition of iWorld ServicesAxiologix has completed the acquisition of iWorld Services, which delivers retail and wholesale VoIP services, products, and advanced web applications and software tools targeting high growth emerging markets. Read More
African economies on growth curve: reportIn contrast to the rest of the world’s sluggish progress, African economies stand out for their high rates of growth and the effusive confidence they inspire, according to a new report. Read More
NITRA seeks collaboration with regulator, operatorsThe Nigerian Information Technology Reporters Association has called on the industry regulators and ICT players to partner with the association to strengthen industry. Read More
BT accelerates African growthBT has announced a new phase of investments into the rapidly growing economies of Asia Pacific, Turkey, the Middle East and Africa (AMEA) with the objective of accelerating its expansion in high growth markets. Read More
Flexenclosure delivers turnkey data centre to AngolaFlexenclosure has received a large order from ACS Angola Comunicações e Sistemas, one of Angola’s main suppliers of IT solutions and corporate network connectivity. Read More
A new approach to outsourcing in the changed economyIn a newly shaped landscape, a new set of challenges emerges for outsourcing service providers, says T-Systems. Read More
Energy finds in Africa highlight shifts in sector - DHL reportThe recent oil and gas finds in Africa will continue to have a positive impact on local economies, if local African suppliers, service providers and other businesses are geared up to service this growth. Read More
African Large Format Printer market declinesThe large format printer (LFP) market in Central and Eastern Europe, the Middle East, and Africa (CEMA) region declined 10.7% in volume and 5.1% in value year on year in the first half of 2013, says IDC. Read More
BIH sets up First Steps Venture CentreThe Botswana Innovation Hub has officially opened its First Step Ventures Centre, focusing on tech start-ups. Read More
FEATURED STORYGaming app introduces investors to trading
A new virtual stock market app is equipping would-be investors with the skills they need to trade.
BEST READ NEWS
IN DEPTHText messaging makes mama mbogas’ lives easier
Innovative students have initiated a programme using text messaging, to aggregate demand and save money for Nairobi’s ‘mama mboga’ vegetable sellers.