Alliance Media turns to ICT Social Responsibility
BUSINESS| Nov. 1, 2011, 4:12 p.m.
By Gregory Gondwe, Lilongwe, Malawe
Alliance Media Malawi has donated computers and ICT training sessions to the Kachanga School, close to Chileka International Airport.
Chikondi Chiumia of Alliance Media Malawi, a Blantyre based Billboard and Airport advertising company which is part of the Alliance Media group, said they decided to support the Kachanga school because they operate the airport advertising concession at Blantyre’s Chileka International Airport.
“We thought it appropriate that we should be doing something for the local area,” he said.
“Corporate Social Responsibility is at the core of what we do and we feel privileged to be able to contribute positively to the community in which we operate”, he said.
He said they see so many business people coming in and out of the airports each day, and nothing of what they do benefits the surrounding community.
“So we decided to contribute from our airport advertising income to the local community,” said Chiumia.
Greg Benatar, Group Sales and Marketing Director of Alliance Media, said the company was donating computers because the core of their Corporate Social Responsibility programme is education and youth.
“We believe that the days of hand-outs are history, because research has shown that if given training and education, communities can and do uplift themselves,” he said.
“It is for this reason that we decided to donate computers and training, such that we can contribute to sustainable growth and development,” he said.
The official handover was attended by the school headmaster, his team of educators, the Chief and Village Development Committee as well as the students.
Benatar commended the Alliance Media Malawi team for their initiative in this project.
“We are very proud of Alliance Media Malawi’s initiative in this project, which is very much aligned to our group Corporate Social Responsibility objectives,” he said.
Benatar said as Group Sales and Marketing Director, he is on a personal drive to get more of the private sector to donate to projects that are not simply hand-outs, but that contribute to long term economic growth and sustainability of our communities.
Alliance Media is a Pan-African Billboard and Airport advertising company with offices in 23 African countries.
MORE BUSINESS NEWS
Stock Exchange launches news serviceA news service by the name of X-News has become the latest product coming from the local bourse, the Botswana Stock Exchange (BSE) recently. Read More
Telkom forays into Botswana through acquisitionSouth African telecommunications giant Telkom is making inroads into the Botswana market through the acquisition of an ICT company, Business Connexion (BCX). Read More
Umati Capital secures $10m finance line from ApexPeakKenyan financial tech startup Umati Capital has agreed a deal with ApexPeak securing its first line of wholesale capital. Read More
Kirusa acquires Ghana’s Saya MobileVoice messaging and social media apps firm Kirusa has acquired Ghana-based Saya Mobile, which provides instant messaging apps geared specifically for African consumers. Read More
SAP to invest up to $500m in African innovation and growthSAP has announced a long-term commitment to regional expansion, sustainable growth and skills development of up to 10,000 IT consultants in Africa. Read More
Microsoft, UNDP partner to support Ethiopian entrepreneursMicrosoft has signed a collaborative agreement with the United Nations Development Programme (UNDP), under which Microsoft will provide training and mentorship services to 200,000 Ethiopian entrepreneurs. Read More
Location based services market to reach $43.3bn by 2019A new report from Juniper Research forecasts that the Mobile Context and Location Services market will reach $43.3bn in revenue by 2019. Read More
Garmin calls on buyers in Southern AfricaThe Africa team for Garmin Sub-Saharan Africa will be hosting meetings in Lusaka, Zambia to meet with buyers, potential resellers and business partners this month. Read More
Nomanini secures further $450k for expansionSouth African electronic prepaid service distribution platform Nomanini has received US$450,000 in funding from the IDC to expand outside of Africa. Read More
Africa offers US ‘compelling trade and investment opportunity’Africa offers US multinationals a compelling trade and investment opportunity thanks to the rapid economic growth rates across the continent, says Standard Bank. Read More
FEATURED STORYNigeria’s VAS providers ‘on brink of extinction’
WASPAN chief Simon Aderinlola says unless the regulator intervenes, WASPAN may not have anything left to regulate. Kokumo Goodie reports.
BEST READ NEWS
IN DEPTHKenya rolls out e-extension to improve agriculture
In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.
COMPANY NEWSSchneider Electric trains 50,000 in energy management
Schneider Electric has trained more than 50,000 people in energy management as part of its BipBop energy access programme.