Alcohol ups social networking
VALUE ADDED SERVICESBy BiztechAfrica - Oct. 22, 2012, 2:01 p.m.
By Semaj Itosno, Nairobi, Kenya
Drunken Kenyans tend to use social media more than when they are sober, a new survey shows.
Findings by InMobi Africa, a mobile advertising network, show that a majority of Kenyan consumers turn to social media networks through their mobile phones when drinking to post updates and photos and chat messages.
According to the study, 78% of the respondents confessed to that their social media presence increased on occasions when they were bingeing on alcohol, by sharing the fun moments with friends virtually.
The survey was carried out in July this year and polled 750 respondents in major urban centres across Kenya to understand drinkers’ preferences and mobile engagement levels to assist brands in developing mobile marketing campaigns.
“For us, though, the most interesting thing to come out of this survey is that for most consumers, mobile is a better medium than TV,” said Isis Nyong’o, InMobi managing director for Africa.
The insights into the habits of the average Kenyan tech savvy drinker provide an opportunity for firms to engage consumers through social media sites by using online coupons for discount promotions and special offers to spur sales.
Because people have their mobiles with them all the time, Ms Nyon’go says, brands should take advantage of this platform to influence consumer behaviour.
The InMobi survey conducted through mobile phones found out that 55 per cent of Kenyans drink to celebrate special occasions and a further 37% use drinking sessions to bond with family and friends.
Drink-tweeting, chatting and blogging as is now called, has emerged as one of the outcomes of Kenya’s deep mobile teledensity which now stands at 75.4%; with mobile data and Internet access accounting for 98.9% of total Internet subscriptions.
MORE VALUE ADDED SERVICES NEWS
Safaricom marks 7 years of M-PESASafaricom is marking the 7th anniversary of the launch of its successful mobile money transfer service, M-PESA. Read More
SA’s Net1 launches MVC solution in USSouth African-based Net1 Mobile Solutions, a business unit of Net 1 UEPS Technologies, has launched its Mobile Virtual Card (MVC) technology with selected partner, Pay in Private, in the United States. Read More
NSE introduces enhanced notification system via mobile, emailThe Nigerian Stock Exchange has enhanced its notification system, with alerts to be sent to investors by phone or email each time they buy or sell a security. Read More
Digital music worth $9bn this yearMahindra Comviva and Ovum Consulting predict that India, Africa, Latin America and South East Asia will be exceptional markets for digital music growth. Read More
MasterCard, Etisalat celebrate award-winning partnershipEtisalat Group, the leading telecoms operator in the Middle East, Asia and Africa, has celebrated an enduring partnership with MasterCard that has brought award-winning technologies to the market. Read More
Airtel Kenya to empower farmers via mobileAirtel Kenya has established a Farmer's Information System to provide real-time information to Kenyan farmers through its mobile network in the country. Read More
MTN, ECOBANK expand cardless mobile money ATM servicesGhana's leading telecommunications provider, MTN and Ecobank, The Pan African Bank, have partnered to extend cardless ATM services to Ecobank ATMs across Ghana. Read More
Annual wagers on mobile casinos, poker to exceed $60bn in 2018A new report from Juniper Research has found that annual wagers via mobile handsets and tablets on casino-type gambling and poker games are expected to reach $62 billion globally by 2018. Read More
MoboFree gets growth funding from eVentures Africa FundNigeria’s MoboFree has raised significant growth funding from Netherlands based eVentures Africa Fund (eVA Fund) in order to expand its local presence in Lagos and Accra, start new offices in East Africa. Read More
CfC Stanbic unveils M-Pesa payments for businessesKenyan banks are reported to be scrambling to leverage Safaricom’s mobile banking platform, M-PESA, to attract more customers. Read More
FEATURED STORYMACRA demystifies spectrum management
Malawi's regulator explains the issues around spectrum allocation. Gregory Gondwe reports.
BEST READ NEWS
IN DEPTHYouthConnekt launches Mobile Apps for Human Development Challenge in Rwanda
Rwanda’s Ministry of Youth and ICT and the UNDP, in close collaboration with Motorola Solutions, will power a Mobile App Challenge that will be implemented by YouthConnekt.