Alcohol ups social networking
VALUE ADDED SERVICES| Oct. 22, 2012, 2:01 p.m.
By Semaj Itosno, Nairobi, Kenya
Drunken Kenyans tend to use social media more than when they are sober, a new survey shows.
Findings by InMobi Africa, a mobile advertising network, show that a majority of Kenyan consumers turn to social media networks through their mobile phones when drinking to post updates and photos and chat messages.
According to the study, 78% of the respondents confessed to that their social media presence increased on occasions when they were bingeing on alcohol, by sharing the fun moments with friends virtually.
The survey was carried out in July this year and polled 750 respondents in major urban centres across Kenya to understand drinkers’ preferences and mobile engagement levels to assist brands in developing mobile marketing campaigns.
“For us, though, the most interesting thing to come out of this survey is that for most consumers, mobile is a better medium than TV,” said Isis Nyong’o, InMobi managing director for Africa.
The insights into the habits of the average Kenyan tech savvy drinker provide an opportunity for firms to engage consumers through social media sites by using online coupons for discount promotions and special offers to spur sales.
Because people have their mobiles with them all the time, Ms Nyon’go says, brands should take advantage of this platform to influence consumer behaviour.
The InMobi survey conducted through mobile phones found out that 55 per cent of Kenyans drink to celebrate special occasions and a further 37% use drinking sessions to bond with family and friends.
Drink-tweeting, chatting and blogging as is now called, has emerged as one of the outcomes of Kenya’s deep mobile teledensity which now stands at 75.4%; with mobile data and Internet access accounting for 98.9% of total Internet subscriptions.
MORE VALUE ADDED SERVICES NEWS
TransUnion launches Nipashe credit checking solution for KenyaTransUnion has launched an innovative new SMS short code solution that enables consumers in Kenya to easily access their credit information. Read More
Orange Money Botswana tops 300,000 subscribersOrange Money Botswana has announced that its customer numbers have reached the 300, 000 mark. Read More
Airtel, Wari expand financial inclusion in NigeriaAirtel Nigeria has collaborated with payment solution provider Wari, to provide an innovative payment platform for Nigerians. Read More
Glo Xchange agents roll out operations on mobile moneyGlobacom has announced its readiness to roll out the first set of market-ready agents for its mobile money service, Glo Xchange. Read More
BotswanaPost releases app for electricity purchasingBotswanaPost has officially released a smartphone app allows users to users to purchase prepaid electricity using mobile phones. Read More
GeoPoll, Kantar Media Unveil Kantar-GeoPoll Media Measurement in AfricaGeoPoll’s mobile platform and media measurement service is to be combined with Kantar Media’s experience in audience measurement methodology. Read More
Study: online gambling goes mainstreamNew data from Juniper Research has found that more than 1 in 10 adults worldwide will engage in some form of mobile or online gambling by 2019. Read More
Is Kenya ready for social commerce?With 99% of Kenyans accessing the internet through smartphones, many factors still hamper the growth of social commerce, says Jumia’s Communications Manager. Read More
MTN Ghana holds 2nd Mobile Money forum in AccraMTN Ghana held its second Mobile Money Stakeholders’ Forum in Accra this week, under the theme maximizing the potential of mobile money to drive financial inclusion in Ghana. Read More
Now parents can use mobile to pay kids for doing their choresZAZOO has partnered with Funifi to add a secure mobile payment mechanism to an app that encourages kids to do their chores. Read More
FEATURED STORYYoung innovators shine during pitch sessions
Botswana saw an array of upcoming tech wizards selling their ideas during the Vendors’ Day pitch sessions this week.
BEST READ NEWS
IN DEPTHHigh tech homes: Just press play
High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.