Alcohol ups social networking
VALUE ADDED SERVICES| Oct. 22, 2012, 2:01 p.m.
By Semaj Itosno, Nairobi, Kenya
Drunken Kenyans tend to use social media more than when they are sober, a new survey shows.
Findings by InMobi Africa, a mobile advertising network, show that a majority of Kenyan consumers turn to social media networks through their mobile phones when drinking to post updates and photos and chat messages.
According to the study, 78% of the respondents confessed to that their social media presence increased on occasions when they were bingeing on alcohol, by sharing the fun moments with friends virtually.
The survey was carried out in July this year and polled 750 respondents in major urban centres across Kenya to understand drinkers’ preferences and mobile engagement levels to assist brands in developing mobile marketing campaigns.
“For us, though, the most interesting thing to come out of this survey is that for most consumers, mobile is a better medium than TV,” said Isis Nyong’o, InMobi managing director for Africa.
The insights into the habits of the average Kenyan tech savvy drinker provide an opportunity for firms to engage consumers through social media sites by using online coupons for discount promotions and special offers to spur sales.
Because people have their mobiles with them all the time, Ms Nyon’go says, brands should take advantage of this platform to influence consumer behaviour.
The InMobi survey conducted through mobile phones found out that 55 per cent of Kenyans drink to celebrate special occasions and a further 37% use drinking sessions to bond with family and friends.
Drink-tweeting, chatting and blogging as is now called, has emerged as one of the outcomes of Kenya’s deep mobile teledensity which now stands at 75.4%; with mobile data and Internet access accounting for 98.9% of total Internet subscriptions.
MORE VALUE ADDED SERVICES NEWS
ALTON, WASPAN kick against NCC’s VAS regulatory frameworkThe Association of Licenced Telecommunications Operators of Nigeria (ALTON) and Wireless Application Service Providers of Nigeria (WASPAN) have opposed the NCC's regulatory framework for the Value Added Services subsector. Read More
MTN Ghana soon to pay interest on Mobile Money Wallet savingsThe over six million registered customers of MTN Mobile Money will soon stand a chance of earning some interest on money kept in their wallets. Read More
Tigo Pesa customers pocket $2.3m/- in quarterly profit shareTigo Pesa users in Tanzania have been paid a total of $2.3m/- as profit share paid every quarter by Tanzania’s leading digital lifestyle telco. Read More
Jongla launches ‘lightest’ instant messaging service in AfricaJongla has announced that it is launching its fast, open and light instant messaging app in Africa at the Mobile West Africa conference taking place in Lagos. Read More
Surfline introduces mobile top-up codeSurfline Communications has introduced another convenient way for customers to top up their Surfline account and activate their 4G LTE internet bundles. Read More
Airtel Money Ghana launches biggest reward scheme yetAirtel Ghana has announced the launch of the biggest scheme to reward customers who recharge or purchase airtime with Airtel Money. Read More
Letshego becomes licensed MasterCard Issuer in MozambiqueBotswana born Letshego Holdings Limited has announced it has received its official principle issuer license from MasterCard in Mozambique. The partnership will see further payment innovations being introduced into the market to its financial inclusion efforts. Read More
World Bank tells policymakers “go cashless” to solve povertyAlix Murphy, Senior Mobile Analyst at WorldRemit, discusses key findings from the World Bank’s new report on financial inclusion. Read More
Nomanini integrates with M-Pesa for merchant cash-inNomanini has announced it has integrated with M-Pesa in Mozambique, enabled via its local country partner, Mozambique Mobile Solutions (MMS). The move will allow merchants to use mobile money agents to top up their virtual vending accounts on Nomanini terminals. Read More
FEATURED STORYCriticism over Remita borne out of ignorance, says SystemSpecs
The CEO of SystemSpecs, the company behind the revenue-saving Nigerian Single Treasury Account (TSA) system, speaks to Biztechafrica.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.
COMPANY NEWSRSA research reveals blind spots in threat detection
RSA, The Security Division of EMC, has released the results of a new Threat Detection Effectiveness Survey.Networks Unlimited event highlights SimpliVity's new Omnistack Software
Leading data protection focused distributor invites hyperconverged vendor to discuss disaster recovery and data protection.