Airtel Zambia cuts international call rates

By Edith Mwale, Lusaka, Zambia

Zambia’s largest mobile phone operator, Airtel, has announced the launch of reduced international calling rates to neighbouring countries and some selected destinations in the world.

Airtel Zambia Marketing Director Navdeep Kapur said: “When we launched our Zambitious campaign, we promised that we will introduce some of the coolest rates on the market. To this, we went ahead and established the most popular destinations to determine how best we can delight our customers.”

Some of the destinations that customers will be able to call at discounted rates include all neighbouring countries, South Africa, China and USA, where customers will be able to call for as low as K10 per second.

Surprisingly though, Airtel subscribers will not just pick up a mobile phone and call those destination at the reduced rates, but they will have to register first before enjoying the reduced rates.

It is currently not clear whether Airtel will be charging customers for enrolling for the reduced rates or its will be done freely. With South Africa proving to be a high traffic destination, rates have been slashed by 75%.

 Kapur added, “This is Airtel’s way of saying thank you to its customers for the support, we will continue bringing forth services that are delightful and locally relevant and ensure that our customers benefit. This is Airtel’s commitment to all its customers.”

Kapur said Airtel feels that this will augment communication and reduce the cost of doing business.

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