Airtel, Samsung announce African partnership


Image: By BiztechAfrica
Airtel, Samsung announce African partnership

Airtel Africa has announced a two-year partnership agreement with Samsung, the world’s second largest mobile manufacturer. The partnership will leverage both Airtel’s and Samsung's strong brand equity, well developed distribution infrastructure and foot print across the continent to achieve common goals and drive penetration in Africa.
This agreement gives Airtel exclusive distribution rights for selected Samsung products for the initial six months after they are launched.

The two companies will work together to provide market-specific products based on trends and consumer preferences, ensuring Airtel customers have access to products that are tailor made to their individual needs. The wide range of innovative products that Samsung will collaborate with Airtel on include smart phones, mass market handsets, tablets, dongles and routers.
Between July and September this year, Samsung became the world’s largest supplier of smart phones, according to research conducted by Strategy Analytics. Over the three month period, Samsung shipped 27.8 million smart phones worldwide, compared with 17.1 million from Apple and 16.8 million from Nokia.
“This partnership demonstrates that we remain committed to meet Africa’s needs,” explains Manoj Kohli, CEO (International) and Joint Managing Director, Bharti Airtel.  “We will work closely with Samsung to provide customers across every segment with cutting edge products. We will leverage each other’s distribution networks to ensure that the range is within reach of our high value and corporate clients, our larger base with price in mind and especially cater to our young adult market.”  Africa is the home to over 1 billion people and is also the world’s youngest population. Under 25’s account for 60% of the total population, compared with around 30% in developed countries.
Kohli continued: “Airtel and Samsung will also join forces to develop services that will enhance mCommerce, mHealth and other areas that have significant social benefits for the communities that we live and work in across Africa.”
Airtel’s growing footprint currently stretches across 17 countries on the continent and the company intends to expand even further into Sub-Saharan Africa. As an integral part of this expansion plan, the telecommunication services provider plans to roll out upto 2,200 retail stores across Africa in 2012. These will act as key retail outlets for the Samsung portfolio.
“African markets are very important to us,” said JK Shin, President, Samsung Mobile Division. “We know that our success in Africa depends on forging meaningful partnerships with key players on the continent, and this is why we decided to join forces with Airtel. We share similar goals, and believe that companies have a greater responsibility to the markets in which they operate. This is why our vision for Africa is to develop products and programmes that are built in Africa, for Africa, and by Africa. This strategic partnership with Airtel will help us do exactly that.”
He added: “We are confident that this partnership will help Airtel achieve its vision to reach 100 million customers by 2013.”
Apart from China and India, nearly all the world’s fastest growing economies are in Africa, according to the IMF’s World Economic Outlook 2011.

Share the News

Get Daily Newsletter

comments powered by Disqus


Tigo QoS efforts reflected in NCA report

Recent efforts by Tigo Ghana to improve the quality of its network across the country have paid off as it made impressive strides by passing the various tests conducted by the National Communications Authority. Read More

Airtel Ghana sanctioned over QoS

The National Communication Authority (NCA) has sanctioned Airtel Ghana for an amount of Fifty Thousand Ghana Cedis (GH¢50,000.00) and directed it to resolve Stand-alone Dedicated Control Channel (SDCCH) Congestion in Jirapa and improve 3G network coverage in Wa, Lawra, Tumu and Jirapa by December 2015. Read More

MTN Business completes Hybrid Cloud offering with Microsoft Azure ExpressRoute

MTN Business has taken another step in moving African enterprises closer to accessing cloud services, with the announcement that it will offer Microsoft Azure ExpressRoute to its clientele. Read More

MTN bags prestigious international award

MTN has joined an elite group of household brands such as Apple and Coca Cola after being voted the Brand of the Year in the telecommunications category at the World Branding Awards in London, United Kingdom. Read More

MTN Uganda slashes call rates

MTN Uganda may have fired the first salvo in a new price war in Uganda’s telecoms sector, with its reduction of calling rates across all networks by over 40 percent.  Read More

Airtel, Liquid Telecom in pan-African fibre deal

Airtel will use Liquid Telecom's terrestrial fibre network to connect its mobile base stations and enterprises. Read More

Smile, Samsung strike VOLTE deal in Nigeria

Smile Communications Nigeria Limited has partnered with Samsung Electronics West Africa to launch the first LTE compliant smartphone in Nigeria.  Read More

MTN group selects Ericsson Order to Cash Suite

MTN has signed a multi-year agreement with Ericsson to implement, support and manage Ericsson's Order to Cash suite. This solution enables MTN to standardize the customer experience of its products and services in all the markets it is operational. Read More

Hajj pilgrims commend MTN’s free incoming calls in Saudi

Pilgrims embarking on the 2015 Hajj have commended MTN Nigeria for offering free incoming calls while roaming in Saudi Arabia. This is in addition to special discounted rates for calls and data services. Read More

Gottfried Odamtten-Sowah appointed Tigo Business Director

To further strengthen its cutting-edge solutions to business customers and empower Small and Medium Enterprises (SMEs) to grow, Tigo Ghana has appointed Gottfried Odamtten-Sowah as the Director of Tigo Business.  Read More


Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika


Connectivity critical for Nigeria's ICT sector, says SES chiefConnectivity critical for Nigeria's ICT sector, says SES chief

Connectivity is vital for any country to fully optimise the huge potential of cyberspace, SES Sales Manager for West Africa Joy Nma Emenike tells Kokumo Goodie.


High tech homes: Just press playHigh tech homes: Just press play

High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.