Airtel, Samsung announce African partnership
TELECOMS| Dec. 8, 2011, 6:19 a.m.
Airtel Africa has announced a two-year partnership agreement with Samsung, the world’s second largest mobile manufacturer. The partnership will leverage both Airtel’s and Samsung's strong brand equity, well developed distribution infrastructure and foot print across the continent to achieve common goals and drive penetration in Africa.
This agreement gives Airtel exclusive distribution rights for selected Samsung products for the initial six months after they are launched.
The two companies will work together to provide market-specific products based on trends and consumer preferences, ensuring Airtel customers have access to products that are tailor made to their individual needs. The wide range of innovative products that Samsung will collaborate with Airtel on include smart phones, mass market handsets, tablets, dongles and routers.
Between July and September this year, Samsung became the world’s largest supplier of smart phones, according to research conducted by Strategy Analytics. Over the three month period, Samsung shipped 27.8 million smart phones worldwide, compared with 17.1 million from Apple and 16.8 million from Nokia.
“This partnership demonstrates that we remain committed to meet Africa’s needs,” explains Manoj Kohli, CEO (International) and Joint Managing Director, Bharti Airtel. “We will work closely with Samsung to provide customers across every segment with cutting edge products. We will leverage each other’s distribution networks to ensure that the range is within reach of our high value and corporate clients, our larger base with price in mind and especially cater to our young adult market.” Africa is the home to over 1 billion people and is also the world’s youngest population. Under 25’s account for 60% of the total population, compared with around 30% in developed countries.
Kohli continued: “Airtel and Samsung will also join forces to develop services that will enhance mCommerce, mHealth and other areas that have significant social benefits for the communities that we live and work in across Africa.”
Airtel’s growing footprint currently stretches across 17 countries on the continent and the company intends to expand even further into Sub-Saharan Africa. As an integral part of this expansion plan, the telecommunication services provider plans to roll out upto 2,200 retail stores across Africa in 2012. These will act as key retail outlets for the Samsung portfolio.
“African markets are very important to us,” said JK Shin, President, Samsung Mobile Division. “We know that our success in Africa depends on forging meaningful partnerships with key players on the continent, and this is why we decided to join forces with Airtel. We share similar goals, and believe that companies have a greater responsibility to the markets in which they operate. This is why our vision for Africa is to develop products and programmes that are built in Africa, for Africa, and by Africa. This strategic partnership with Airtel will help us do exactly that.”
He added: “We are confident that this partnership will help Airtel achieve its vision to reach 100 million customers by 2013.”
Apart from China and India, nearly all the world’s fastest growing economies are in Africa, according to the IMF’s World Economic Outlook 2011.
MORE TELECOMS NEWS
Airtel emerges top Social Media brand in KenyaAirtel has been recognized as the top Social Media Brand in Kenya by the Africa Brand Index, a listing of the most successful brands in Africa on social media, according to key metrics such as community growth, content engagement, sentiment and dozens of others. Read More
How NCC will tackle service quality: Prof DanbattaThe Executive Vice Chairman of the Nigerian Communications Commission (NCC), Prof Umar Danbatta, says the Commission will take steps to address issues of such as multiple taxation, vandalism and others to ensure that the quality of service (QoS) headache becomes a thing of the past in the country. Read More
MTN, Liquid Telecom partner in AfricaMTN Group and Liquid Telecom have partnered to jointly offer customers access to the largest fixed and wireless footprint across the continent. Read More
Danbatta constitutes service quality Task ForceWorried by the general outcry about declining Quality of Service (QoS), in the telecommunications sector, the Nigerian Communications Commission (NCC) at the weekend set up a 9-member Task Force to proffer solutions to this problem. Read More
MTN’s position on Competition Commission rulingMTN has responded to the recommendation by the South African Competition Commission that the proposed MTN and Telkom transaction be prohibited. Read More
MTN Business presents the first Supplier Development Programme workshop to Gauteng entrepreneursMTN Business conducted the first Supplier Development Programme (SDP) and Accelerator Programme (AP) workshop at its headquarters in Johannesburg. Read More
Telecom Namibia slams network vandalsTelecom Namibia has expressed concern over an upsurge of network vandalism impacting its fibre optic network. Read More
Mascom myzaka promo ends on high noteThe Mascom Recharge 4 Zaka promotion has just ended with 36 lucky winners walking away with cash, airtime and phones to the total value of P358,000.00 (About $44 750.00). Read More
Tigo customers live the Digital Experience at Expo 2015Tigo Rwanda has brought the real digital lifestyle to thousands of visitors at the International Trade Fair 2015 – EXPO 2015 in Kigali. Read More
FEATURED STORYYoung innovators shine during pitch sessions
Botswana saw an array of upcoming tech wizards selling their ideas during the Vendors’ Day pitch sessions this week.
BEST READ NEWS
IN DEPTHHigh tech homes: Just press play
High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.