Airtel, Samsung announce African partnership
TELECOMS| Dec. 8, 2011, 6:19 a.m.
Airtel Africa has announced a two-year partnership agreement with Samsung, the world’s second largest mobile manufacturer. The partnership will leverage both Airtel’s and Samsung's strong brand equity, well developed distribution infrastructure and foot print across the continent to achieve common goals and drive penetration in Africa.
This agreement gives Airtel exclusive distribution rights for selected Samsung products for the initial six months after they are launched.
The two companies will work together to provide market-specific products based on trends and consumer preferences, ensuring Airtel customers have access to products that are tailor made to their individual needs. The wide range of innovative products that Samsung will collaborate with Airtel on include smart phones, mass market handsets, tablets, dongles and routers.
Between July and September this year, Samsung became the world’s largest supplier of smart phones, according to research conducted by Strategy Analytics. Over the three month period, Samsung shipped 27.8 million smart phones worldwide, compared with 17.1 million from Apple and 16.8 million from Nokia.
“This partnership demonstrates that we remain committed to meet Africa’s needs,” explains Manoj Kohli, CEO (International) and Joint Managing Director, Bharti Airtel. “We will work closely with Samsung to provide customers across every segment with cutting edge products. We will leverage each other’s distribution networks to ensure that the range is within reach of our high value and corporate clients, our larger base with price in mind and especially cater to our young adult market.” Africa is the home to over 1 billion people and is also the world’s youngest population. Under 25’s account for 60% of the total population, compared with around 30% in developed countries.
Kohli continued: “Airtel and Samsung will also join forces to develop services that will enhance mCommerce, mHealth and other areas that have significant social benefits for the communities that we live and work in across Africa.”
Airtel’s growing footprint currently stretches across 17 countries on the continent and the company intends to expand even further into Sub-Saharan Africa. As an integral part of this expansion plan, the telecommunication services provider plans to roll out upto 2,200 retail stores across Africa in 2012. These will act as key retail outlets for the Samsung portfolio.
“African markets are very important to us,” said JK Shin, President, Samsung Mobile Division. “We know that our success in Africa depends on forging meaningful partnerships with key players on the continent, and this is why we decided to join forces with Airtel. We share similar goals, and believe that companies have a greater responsibility to the markets in which they operate. This is why our vision for Africa is to develop products and programmes that are built in Africa, for Africa, and by Africa. This strategic partnership with Airtel will help us do exactly that.”
He added: “We are confident that this partnership will help Airtel achieve its vision to reach 100 million customers by 2013.”
Apart from China and India, nearly all the world’s fastest growing economies are in Africa, according to the IMF’s World Economic Outlook 2011.
MORE TELECOMS NEWS
New entrant Equitel carves out 1.9% share of mobile subscriptionsThe Mobile Virtual Network Operator (MVNO) Finserve Africa (Equitel) acquired a share of 1.9 per cent of the total mobile subscriptions by registering 665,661 mobile subscribers between January and March, says CAK. Read More
Vodafone Ghana provides ‘live-chat’ platform for customersVodafone Ghana says it has launched an online ‘Live Chat’ and ‘Support Centre’ to enhance its range of customer care channels that offer timely and convenient response to customers’ queries. Read More
Juwah’s tenure at NCC endsDr. Eugene Juwah’s tenure as the Executive Vice Chairman of the Nigeria Communication Commission has come to an end. Read More
Etisalat sues MTN over anti-competitive practicesEtisalat has instituted legal action against Nigeria’s dominant operator, MTN, over practices it says threaten its business. Read More
Orange increases interest in the Moroccan operator Méditel with the acquisition of an additional 9%Fipar-Holding (the Moroccan Caisse de Dépôt et de Gestion group), FinanceCom and Orange signed the final documentation increasing Orange's interest in Méditel, the Moroccan telecommunications operator, in application of the agreements they signed in December 2010. Read More
Safaricom gives network assurance ahead of Obama visitSafaricom has assured its subscribers that minimal network disruptions shall be experienced during visit of US president Barack Obama. Read More
Airtel unveils next gen enterprise solution in GhanaAirtel Ghana says it is setting the new standard for Enterprise business solutions with the launch of its business oriented sub brand, Airtel Business. Read More
Tigo Africa Customer Operations Director visits GhanaThe Customer Operations Director for Tigo Africa, Ingeborg Nieuwenhuis, has just concluded a week-long visit to Ghana. Read More
Tigo reinforces security at cell sites due to battery theftTigo says it is determined to invest to ensure a reliable and stable network for its customers despite rampant cable cuts and increasing battery theft. Read More
FEATURED STORYKenyan SACCOS riding on innovation to attract customers
As confidence in mainstream banks remains low due to prohibitive interest rates, customers are embracing Savings and Credit Cooperatives (SACCO) as an alternative.
BEST READ NEWS
IN DEPTHAs curtain falls on MDGs, what next?
Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.