Philip Sowah

Airtel Ghana has opened an online shop where Airtel Money users can buy goods with their mobile money.

Airtel Ghana MD Philip Sowah says the new portal is in line with the company’s strategy to deliver innovative products and services to market.

The platform, built with Rancard’s Rendezvous technology, allows merchants to have a virtual presence and Airtel Money users to buy goods online without the need for a credit card.

Airtel Ghana’s Director for M-Commerce, Kola Sonola, says the  buying process is simple: “When a user checks out of the virtual store after making all their purchases, they receive an SMS message asking for a confirmation of the order and payment amount. Once the user selects send, the money is transferred to the retail vendor, and the user receives another text message with a purchase code. This purchase code is then used to identify and pick up their order from the merchant".

Sowah says Airtel will aim to get more merchants on board, to give customers a great variety of products.

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