Airtel adds to stakes in SMS promotion
TELECOMSBy BiztechAfrica - Sept. 14, 2012, 10:38 a.m.
By Gregory Gondwe, Blantyre, Malawi
Airtel Malawi has announced additional stakes in the ongoing Yabooka SMS Promotion, an interactive SMS promotion in which customers respond to current affairs questions through the SMS code 5009.
Initially, Airtel used to give out K1.1 million to 11 lucky winners during its weekly draws but with the changes now customers will be getting prizes that include electronic gadgets such as television screens, lap-tops and high-end handsets..
The news about the additional prizes was disclosed this week on Tuesday in during the 8th draw of the promotion.
“The decision to increase prize quantities aims at rewarding the company’s customers as one way of helping to cushion them from the effects of rising inflation,” said Corporate Sales manager for the Centre Michael Khomani.
“We would like to give our customers an exciting experience of winning prizes that would be hard to get from shops in view of inflation. This is our token of appreciation for their support,” he added.
To partake in the Yabooka promotion customers are required to register by sending the word ‘pata’ to the same code 5009.
At the same draw, winners of another competition that is concurrently running with the SMS promotion were announced.
The competition called ‘Surf Your Way’ is an initiative to reward customers who patronize Airtel internet and for weeks now lucky subscribers are winning stately smart phones and data bundles.
Khomani said during the event that days of slow internet are gone.
“With 3.75G internet, customers are enjoying the fastest broadband internet in Malawi via the Airtel network,” he said.
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