Vic Brits

Acer Africa has announced its new appointment for Head of Commercial in the Sub-Saharan region. Vic Brits will lead the commercial sector of the business, as he aims to increase Acer’s market share in the Southern African Development Community [SADC] and in the Small and Medium-sized Enterprise [SME] market in South Africa, alongside Acer’s channel ecosystem.

Brits ‘first position in sales was selling high-tech Test & Measurement equipment used to analyse and maintain process control and IT systems. Brits says, “This role taught me to apply my technical knowledge in order for me to more effectively manage complex sales cycle while learning to better understand customer needs in real world environments. This was my first introduction to customer-centric solutions.

Brits experienced a transformation early on in his fast developing career shortly after Compaq merged with Digital Equipment Corporation [DEC] in 1998. The transition from X86 systems to Unix system sales, was a significant technology advancement, expanding both, his technology knowledge, as well as his ability to understand the complexities surrounding integrated systems.

Brits still attributes this time in his career as one of his highlights, next to relocating to Lagos for two years in the early 2000’s to set up a new subsidiary for HP in Nigeria, “This experience presented a definite challenge as I was exposed to different cultures and new business environments which laid a solid foundation for my future forays in cross-continental trade.”

Brits says, “Being part of Acer, a globally established technology brand, has definitely encouraged and motivated me to apply my past experiences to further enhance what Acer has already instituted thus far.”

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