80bn new Rich Mobile Messages to be sent annually by 2017

MOBILE

|
Image: By BiztechAfrica
80bn new Rich Mobile Messages to be sent annually by 2017

A new report from analyst firm Juniper Research forecasts that new “Rich Communication Suite” (RCS) mobile messages will generate 83 billion messages per annum in five years’ time.

However, the report notes that this will be less than 1% of total messaging traffic in 2017, with older services like SMS, and already-established IP services such as IM, email and social messaging comprising the bulk of the remainder.  RCS messages include joyn-branded RCS-e and RCS services.

The report says many operators in Western Europe and other developed markets have committed to launching joyn-branded RCS-e services, with Spain being the first market to have witnessed launches already. Juniper’s report assesses the user experience, rollout-out costs, handset vendor support and business models for RCS-e and RCS services, and found cautious optimism amongst many within the industry.

Nevertheless, SMS – currently king of the mobile messaging world, and set to stay in that position over the next five years – took 30 years to establish the ubiquity and reach it currently offers. Joyn-branded RCS-e services will be only five years’ old by 2017, and there are many hurdles the industry needs to overcome if these and similar services are to achieve the heights of SMS.

According to report co-author Dr Windsor Holden: “While 9 of the 10 handset manufacturers are pre-installing the joyn app on smartphones, more work needs to be done to get chat services onto featurephones.”

In emerging markets, even in five years’ time, many mobile subscribers will still be using featurephones, and for a communications services to be successful, it must be able to reach a wider audience.

The report finds that overall, mobile messaging traffic will nearly double from 14.7 trillion per annum in 2012 to 28.2 trillion by 2017.



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE MOBILE NEWS

MTN and Ericsson lead the way with first LTE-U network

To future proof its business, MTN SA, together with Ericsson, has successfully trialled LTE-Unlicensed (LTE-U) at MTN’s flagship channel store in Morningside, Johannesburg.  Read More

Airtel Trace Music Star activations target residential areas in Nairobi

The Airtel Trace Music Star activation contest has now entered its second week.   Read More

MTN Ghana scores high marks on QoS Report

The latest Ghana National Communication Authority Quality of Service (QoS) report reveals sterling performance by MTN Ghana among its peers in meeting all the QoS indicators and their respective thresholds for compliance. Read More

Glo Ghana large enough for 20m data subscribers

The new Head of Business of the newly upgraded Glo Mobile Ghana network, Mr. Augustine Mamuro, has said that the company can comfortably cater to over 20 million data subscribers.  Read More

Mobile technology can set the world ablaze with innovation and opportunities

With investment and footprint in the continent, MTN is ready to partner and set the world ablaze with innovative ICT solutions. Read More

Airtel unveils Smart Speedoo

Nitin Anand, Segun Macaulay, Adefemi Adeniran and David Umoh Airtel Nigeria has unveiled SmartSpeedoo, a revolutionary service that allow customers experience real data while browsing at affordable tariff and enjoying free megabytes. Read More

MTN Business launches converged SME ICT offers

MTN Business has introduced a range of converged business offers for small and medium businesses (SMEs).  Read More

Cubot launches smartphone designed by Kenyan artists

International Mobile firm Cubot has officially launched its latest flagship smartphone in Kenya.  Read More

Glo leads with 95% of new internet subscriptions

Globacom has successfully consolidated the gains it made in 2015 as Nigeria’s preferred network for data services by garnering 95% of the new internet subscriptions in January 2016. Read More

MTN Ghana ends 2015 with impressive gains in voice subscription

MTN Ghana continues to make giants leaps in the country’s telecom industry, maintaining its lead in Mobile Voice Subscription service.  Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor Networks

FEATURED STORY

Criticism over Remita borne out of ignorance, says SystemSpecsCriticism over Remita borne out of ignorance, says SystemSpecs

The CEO of SystemSpecs, the company behind the revenue-saving Nigerian Single Treasury Account (TSA) system, speaks to Biztechafrica.

IN DEPTH

IBM Opens First Cloud Data Centre in South AfricaIBM Opens First Cloud Data Centre in South Africa

IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.  

COMPANY NEWS

RSA research reveals blind spots in threat detection

RSA, The Security Division of EMC, has released the results of a new Threat Detection Effectiveness Survey.

Networks Unlimited event highlights SimpliVity's new Omnistack Software

Leading data protection focused distributor invites hyperconverged vendor to discuss disaster recovery and data protection.