80bn new Rich Mobile Messages to be sent annually by 2017

MOBILE

|
Image: By BiztechAfrica
80bn new Rich Mobile Messages to be sent annually by 2017

A new report from analyst firm Juniper Research forecasts that new “Rich Communication Suite” (RCS) mobile messages will generate 83 billion messages per annum in five years’ time.

However, the report notes that this will be less than 1% of total messaging traffic in 2017, with older services like SMS, and already-established IP services such as IM, email and social messaging comprising the bulk of the remainder.  RCS messages include joyn-branded RCS-e and RCS services.

The report says many operators in Western Europe and other developed markets have committed to launching joyn-branded RCS-e services, with Spain being the first market to have witnessed launches already. Juniper’s report assesses the user experience, rollout-out costs, handset vendor support and business models for RCS-e and RCS services, and found cautious optimism amongst many within the industry.

Nevertheless, SMS – currently king of the mobile messaging world, and set to stay in that position over the next five years – took 30 years to establish the ubiquity and reach it currently offers. Joyn-branded RCS-e services will be only five years’ old by 2017, and there are many hurdles the industry needs to overcome if these and similar services are to achieve the heights of SMS.

According to report co-author Dr Windsor Holden: “While 9 of the 10 handset manufacturers are pre-installing the joyn app on smartphones, more work needs to be done to get chat services onto featurephones.”

In emerging markets, even in five years’ time, many mobile subscribers will still be using featurephones, and for a communications services to be successful, it must be able to reach a wider audience.

The report finds that overall, mobile messaging traffic will nearly double from 14.7 trillion per annum in 2012 to 28.2 trillion by 2017.



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE MOBILE NEWS

Tigo explores options to give customers a greater choice for 4G services in Ghana

Following her recent visit to Ghana, Cynthia Gordon, the CEO of Millicom Africa, has emphasized the remarkable growth opportunities in data and Tigo’s commitment to giving customers access to superior high speed internet services.   Read More

Blogger Kamota Mayondi takes Huawei Y6 Pro for a spin

Huawei has set its latest smartphone, the Y6 Pro on a photographic journey across the capital city to capture the energy of young residents in Lusaka.  Read More

Huawei in #ThisIsBotswana Campaign

Huawei has partnered with some of Botswana’s leading influencers under the #ThisIsBotswana social campaign that meshes the powerful world of social media with high quality smartphone photography. Read More

Airtel Ghana launches ‘Flex Awesome You’ talent hunt

Head of Corporate Communication at Airtel Ghana, Richard Ahiagble Airtel has announced the launch of an exciting talent search and competition dubbed “Flex Awesome You” to unearth the next big star in Ghana at a press soiree at its Head Office in Accra. Read More

Tigo staff educate customers on new loyalty promotion

The management and staff of telecom company, Tigo, on Friday took time out to interact with customers about ‘Wo suro aaa wondi’. Read More

Tigo Pesa Customers Pocket Tshs. 5.6b in Ninth Quarterly Profit Share

Tigo Tanzania has announced another quarterly payment of Tshs 5.6 billion (US$ 2,570,120) to Tigo Pesa users, the ninth time in a row that the telecom is distributing profit to its mobile financial services users. Read More

Visafone test-runs 4G LTE internet services

Visafone has started the test-run of its Fourth Generation Long Term Evolution (4G LTE) internet technology service for smart phone users in Nigeria. Read More

Glo sustains lead in new internet subscribers

Globacom, Nigeria's data grandmasters, has again bested other operators to the top position in the segment of acquisition of new internet subscribers in the month of June.   Read More

Glo offers new subscribers N42,000 value for N5,000 recharge

The grandmasters of data, Globacom, has launched ‘Glo Jollific8,” a plan designed to give new prepaid customers eight times more value on every recharge made on its platform. Read More

African mobile subscriber numbers pass half a billion

More than half a billion people across Africa are now subscribed to mobile services as the continent continues to migrate rapidly to mobile broadband networks, reveals a new GSMA study.  Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor NetworksEricssonTigo Ghana

FEATURED STORY

Financial services sees AI as both opportunity and threatFinancial services sees AI as both opportunity and threat

Banking is already a key area where technology is having an impact throughout Africa, and a new survey assesses the impact artificial intelligence will have on this sector.

IN DEPTH

Access and Use of ICT stats releasedAccess and Use of ICT stats released

Statistics Botswana has released the first results of the 2014 Information and Communication Technology Household Survey.

COMPANY NEWS

Tigo explores options to give customers a greater choice for 4G services in Ghana

Following her recent visit to Ghana, Cynthia Gordon, the CEO of Millicom Africa, has emphasized the remarkable growth opportunities in data and Tigo’s commitment to giving customers ...