80bn new Rich Mobile Messages to be sent annually by 2017

MOBILE

|
Image: By BiztechAfrica
80bn new Rich Mobile Messages to be sent annually by 2017

A new report from analyst firm Juniper Research forecasts that new “Rich Communication Suite” (RCS) mobile messages will generate 83 billion messages per annum in five years’ time.

However, the report notes that this will be less than 1% of total messaging traffic in 2017, with older services like SMS, and already-established IP services such as IM, email and social messaging comprising the bulk of the remainder.  RCS messages include joyn-branded RCS-e and RCS services.

The report says many operators in Western Europe and other developed markets have committed to launching joyn-branded RCS-e services, with Spain being the first market to have witnessed launches already. Juniper’s report assesses the user experience, rollout-out costs, handset vendor support and business models for RCS-e and RCS services, and found cautious optimism amongst many within the industry.

Nevertheless, SMS – currently king of the mobile messaging world, and set to stay in that position over the next five years – took 30 years to establish the ubiquity and reach it currently offers. Joyn-branded RCS-e services will be only five years’ old by 2017, and there are many hurdles the industry needs to overcome if these and similar services are to achieve the heights of SMS.

According to report co-author Dr Windsor Holden: “While 9 of the 10 handset manufacturers are pre-installing the joyn app on smartphones, more work needs to be done to get chat services onto featurephones.”

In emerging markets, even in five years’ time, many mobile subscribers will still be using featurephones, and for a communications services to be successful, it must be able to reach a wider audience.

The report finds that overall, mobile messaging traffic will nearly double from 14.7 trillion per annum in 2012 to 28.2 trillion by 2017.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Tablets improving workplace productivity

Dell today announced the results of its 2014 International Tablet survey of IT Decision Makers (ITDMs) indicating that current implementations of tablets in the workplace are good for business. Read More

MTN Foundation holds breast cancer screening in Enugu

In a drive to create renewed awareness about Breast Cancer, MTN Foundation (MTNF), the corporate social investment vehicle of MTN Nigeria, has taken its free breast cancer screening to residents of the South East geopolitical zone of Nigeria.  Read More

MTN Uganda receives US$100 000 towards community projects

MTN Group today recognised employees in Uganda for their selflessness and dedication towards improving the lives of ordinary people, including the blind, as part of this year’s 21 Days of Y’ello Care campaign, a popular employee volunteer initiative in MTN markets. Read More

Airtel partners with UNESCO for youth IT training in Gabon

Bharti Airtel has unveiled a new training programme to impart new technological skills to thousands of youth in Gabon in partnership with United Nations Educational, Scientific and Cultural Organization (UNESCO). Read More

Samsung donates 3,000 smartphones in support of the fight against Ebola

Samsung Electronics Co will donate 3,000 smartphones, worth about USD 1 million, to support the ongoing fight against Ebola. Read More

Tigo gives customers free 250MB data on Alcatel smartphones

Tigo Ghana is giving away free 250MB data and 60 minutes' talk time per month for a year to customers who purchase the latest Alcatel Pixi 2 handset. Read More

Huawei joins Vodafone to bolster E-learning in refugee camp

Huawei has come out in support of an initiative to supply over 18,000 refugee students in Africa’s largest refugee camp, Dadaab in Kenya, with tablet PCs for education. Read More

SA author writes acclaimed novel using BlackBerry smartphone

A South African businessman and author has written an entire novel using his smartphone. Read More

Blu Telecommunications partners Huawei on 4G LTE network

Blu Telecommunications, a Ghanaian owned and managed telecommunications company deploying ultra-fast 4G LTE network ,will partner Huawei Technologies to provide a wide range of telecommunications services using 4G LTE technology. Read More

Airtel Malawi launches US$35,000 Musical Competition

Airtel Malawi has launched a K14 million (US$34,508.26) mobile music competition which will be conducted in a partnership with Trace Music Star and international music super star Akon. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Growing African focus on data securityGrowing African focus on data security

Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

SAP accelerates shift to the Cloud with 41% revenue growth in third quarter

SAP has once again raised its revenue outlook, reporting broad market adoption of SAP HANA and its ‘Run Simple’ strategy validated.