240 million to stream TV by 2014

VALUE ADDED SERVICES

|
Image: By BiztechAfrica
240 million to stream TV by 2014

A new report from Juniper Research finds that the number of streamed mobile TV users on smartphones will increase to 240 million by 2014.

This increase will be driven by a rise in smartphone penetration and a growth in the usage of internet TV and IPTV services.

The report found that the substantial growth in streamed mobile TV users would arise from a combination of both increased smartphone penetration and, critically, an increasing usage of live and on-demand services both on TVs and PCs.

These catch-up and live internet TV services are already allowing users to become their own programme schedulers – mobile allows consumers to take this content away from the home by ‘placeshifting’ it and adding a new dimension to the TV experience.

Another driver for this growth is the need for consumers to be able to access time-critical content such as sports and news as they occur. These types of content are constantly changing and mobile TV allows consumers to become aware of events as they happen – particularly important for sports fans who typically wish to watch games live.

According to report author Charlotte Miller: "The smartphone really allows the consumer to transport the TV experience out of the home, allowing them to view live and on-demand content while on the move. The ubiquity of free WiFi also allows users of these services to access content without the threat of billshock – driving take up of streamed mobile TV services across all WiFi-enabled mobile devices."

Other key findings from the report include:

•           By 2016, nearly 10% of mobile TV revenues will be generated on tablet devices.

•           Usage of broadcast mobile TV will be minimal outside of the Far East & China.

•           Subscriptions will make up the vast majority of mobile TV revenues.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

Apollo Hospitals, Airtel seal telemedicine deal

Two Indian giants, Apollo Hospitals and Airtel Nigeria, have struck a deal designed to bring affordable health care to Nigerians and Airtel’s Premier customers. Read More

Millicom partners Deezer to bring Tigo Music to 5 African markets

Telecoms and media firm Millicom has announced an extension of its partnership with music streaming service Deezer to take its Tigo Music service to five markets in Africa. Read More

Airtel Money offers KRA mobile tax payment services

Bharti Airtel has partnered with the Kenya Revenue Authority (KRA) to offer Kenyan citizens an opportunity to pay their taxes through Airtel Money. Read More

Embracing mCommerce

There’s a word on the lips of everyone in the know these days, and that word is “mCommerce”, says Red & Yellow. Read More

Airtel Money launches new partnership with MOGAS

Airtel Uganda and MOGAS have officially unveiled their new partnership that allows customers to pay for any MOGAS products and services using Airtel Money at their 38 stations across Uganda. Read More

Econet launches Connected Car service

Econet has launched yet another revolutionary product branded the Econet Connected Car. Read More

Tigo cash trains over 2,000 agents

As part of efforts to scale up mobile financial services, particularly in the informal sector, mobile network operator, Tigo is training over 2,000 agents in its award-winning mobile money service, Tigo Cash.  Read More

Airtel Money to launch cross border money transfer service across East Africa

Chidi Okpala, Head of Airtel Money, Airtel Africa Bharti Airtel has announced plans to launch a cross border money transfer product in East Africa. This is a first in market initiative across Africa and will enable Airtel Money customers to send, receive and withdraw money from their Airtel Money wallets. Read More

MTN set to support money transfers between Rwanda and Uganda

MTN Uganda is partnering with MTN Rwanda to deliver cross border transactions between the two countries. Read More

Former Kampala mayor demands UGX8bn from MTN Uganda

MTN Uganda has found itself in protracted lawsuit involving copyrights on caller tunes in a case whose outcome could set a precedent for similar scenarios in future. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Growing African focus on data securityGrowing African focus on data security

Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

VMware reports third quarter 2014 results

VMware, the global leader in virtualization and cloud infrastructure, today announced Year-over-Year Revenue Growth of 18% to $1.52 Billion in its financial results for the third quarter ...