240 million to stream TV by 2014
VALUE ADDED SERVICESBy BiztechAfrica - May 10, 2012, 10:18 a.m.
A new report from Juniper Research finds that the number of streamed mobile TV users on smartphones will increase to 240 million by 2014.
This increase will be driven by a rise in smartphone penetration and a growth in the usage of internet TV and IPTV services.
The report found that the substantial growth in streamed mobile TV users would arise from a combination of both increased smartphone penetration and, critically, an increasing usage of live and on-demand services both on TVs and PCs.
These catch-up and live internet TV services are already allowing users to become their own programme schedulers – mobile allows consumers to take this content away from the home by ‘placeshifting’ it and adding a new dimension to the TV experience.
Another driver for this growth is the need for consumers to be able to access time-critical content such as sports and news as they occur. These types of content are constantly changing and mobile TV allows consumers to become aware of events as they happen – particularly important for sports fans who typically wish to watch games live.
According to report author Charlotte Miller: "The smartphone really allows the consumer to transport the TV experience out of the home, allowing them to view live and on-demand content while on the move. The ubiquity of free WiFi also allows users of these services to access content without the threat of billshock – driving take up of streamed mobile TV services across all WiFi-enabled mobile devices."
Other key findings from the report include:
• By 2016, nearly 10% of mobile TV revenues will be generated on tablet devices.
• Usage of broadcast mobile TV will be minimal outside of the Far East & China.
• Subscriptions will make up the vast majority of mobile TV revenues.
MORE VALUE ADDED SERVICES NEWS
Millicom delivers free Facebook service in East AfricaMillicom, has announced that its Tigo customers in Tanzania will be the first people in East Africa to enjoy free access to Facebook on their mobile handsets. Read More
Orange celebrates 10 millionth Orange Money customerOrange Money, now available in 13 countries, has marked its 10 millionth customer milestone. Read More
Mobile payments to rise 40% this yearA new report from Juniper Research has found that the value of global payments via mobile devices will reach around $507 billion this year, a rise of nearly 40% year-on-year. Read More
MTN, Bharti Airtel to launch international money transferMTN Group and Bharti Airtel have announced a cross-border remittance partnership for Ivory Coast and Burkina Faso. Read More
Glo connects subscribers to millions of organisations through Directory ServiceMillions of subscribers on the Glo Mobile network have been given a unique opportunity to access the addresses of millions of organisations in Nigeria as the leading telecommunication company has introduced the Glo Service Directory. Read More
Local search to push mobile search & discovery adspend to nearly $17bn by 2018A new report from hi-tech analysts Juniper Research has revealed that by 2018, the total advertising spend on mobile search & discovery will reach $16.8 billion. Read More
Glo unveils games store for Nigerian mobile usersGlobacom has introduced a unique Games Store for Nigerian mobile users, offering premium games for all types of mobile devices. Read More
130 million mobile video callers by 2018While users of mobile video calling services such as Skype are forecast to increase to over 130 million users by 2018, question marks remain over the potential for mobile video calling to generate revenues, says a new report. Read More
MTN, Ecobank partner to improve access to mobile financial servicesMTN Mobile Money users, who are also Ecobank customers in 12 African countries, will soon be able to withdraw cash from Ecobank ATMs. Read More
FEATURED STORYKenyan shift to Green Economy would generate USD 45bn by 2030
Kenya’s transition to a green economy could produce major economic benefits equivalent to an estimated USD 45 billion by 2030, a new study shows.
BEST READ NEWS
IN DEPTHE-waste threatens Ghana’s beaches
Many beaches in Ghana, already stressed by pollution and poor maintenance, are now facing a new threat: e-waste.
COMPANY NEWSMTN makes it onto World Champions list
MTN Group has been named as the only South African company on the World Champions list.VMware Reports First Quarter 2014 Results
VMWare has announced Year-over-Year revenue growth of 14% to $1.36 Billion in its Q114 results.