22% buy on Facebook ‘like’

A survey by Ipsos found that 22% of people polled have bought a brand because their friends liked it on Facebook.

Ipsos says 21% of male and 23% of female respondents said they had brought a particular brand because someone they knew on Facebook had ‘liked’ the brand or followed in on the social networking site.

In the Middle east and Africa, that number rises to 29%.

In the under 35 age group, 27% of respondents said they had brought a brand on the strength of a social networking friend liking it.

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