21 days of Y’ello Care across Africa
TELECOMS| June 4, 2012, 2:17 p.m.
MTN kicked off its staff volunteer programme on 1 June, with a mission to advance education for all
The Y'ello Care programme is the telco's annual staff volunteerism initiative. As part of the programme, MTN employees across Africa and the Middle East come together in a 21 day-long campaign to roll up their sleeves in an effort to uplift communities, and give their neighbourhoods a "Y’ello" touch!
In keeping with this year’s theme of “Investing in education for all”, for the next 21 days, MTN staff across its markets will join hands to participate in educational projects in their communities.
This year’s campaign follows a hugely successful programme last year, themed ‘Making a Positive Difference to the Environment’. The initiative, which was in line with the United Nation’s declaration of 2011 as the International Year of Forests, saw thousands of MTN volunteers take part in various tree-planting initiatives. In the end, over 150 000 trees were planted across MTN’s footprint in 21 days.
"Owing to our extensive reach in the developing world, we are privileged to have the opportunity to touch so many communities through this campaign. Education is an area that is particularly close to our hearts, as we believe there is a direct link between improved literacy levels and the socio-economic status of our communities.
"To this end, we are keenly looking forward to the next 21 days as our colleagues (MTNers) across the footprint rally together to invest their time and resources towards improving the standard and quality of education in our communities", says Rich Mkhondo, Executive for Corporate Affairs, MTN Group.
The next 21 days will be a hive of "yellow activity", as MTN employees descend on educational institutions, including schools, libraries and universities.
In the Republic of Congo, MTNers will organise an educational fair for students to learn more about various professions. Working with other industry professionals, staff will also spend some time imparting practical experience on students in the cities of Brazzaville and Pointe Noire.
MTN employees in Zambia are using the 21 Days of Y'ello Care campaign, amongst other activities, to complete the construction of a school left abandoned due to shortage of funds, and build a classroom at another school. Staff will also take the opportunity to help scholars advance their reading skills and mark pedestrian crossings at schools close to highways.
In Cameroon, the campaign will take MTN employees to libraries, where they intend to refurbish public libraries and collect a mammoth 1 million books nation-wide, to donate to schools, universities and city councils.
Capitalising on modern technology, MTN Cameroon staff also intend to create the first online digital library in the country focussing on African literature, educational books and special education programs i.e. for people with disabilities.
In Benin, MTNers will work to enhance capacity for information technology and telecommunication students through practice training sessions. The sessions will give students without financial capacity the opportunity to experience the realities of corporate life, and move them a step closer to the labour market. Benin MTNers will also rehabilitate the ecological school that brings together underprivileged school dropouts and orphans to educate them about the environment.
In Cote d'Ivoire, MTN staff will build classrooms, paint tables and benches, refurbish a school library and collect books.
In Rwanda, employees are planning an adopt-a-child campaign. As part of the campaign, each staff member will raise funds to pay for nine basic years of education to vulnerable kids, covering items such as school uniform and stationery. MTN employees in the various provinces of Rwanda will also embark on a capacity building campaign to educate, amongst other, teachers, on the use of the Internet for email and social networking.
In North Africa, employees in Sudan are planning information sessions on career development and other themes relevant to the youth. Their campaign will also include a literacy initiative aimed at low-income segments of women, to raise awareness about the importance of education. In East Africa, MTN Uganda employees will roll out their ICT in education project as part of the 21 Days of Y’ello Care programme. The initiative will see zero rated education websites designed and hosted in 21 schools across Uganda, in partnership with various NGOs. Staff will also make personal financial contributions towards the purchase of scholastic materials.
MTN employees in South Africa, MTN Group and MTN South Africa, launched their 21 Days of Y’ello Care programmes at schools in Alexandra township and Randfontein, respectively.
Staff will donate a library, fully equipped with books, as well as bicycles and other study items. They will also do some gardening at the school. MTN SA staff will later go back to the Ithuteng School to install paving and donate computers.
As part of the 21 Days of Y’ello Care campaign, colleagues across MTN operations are always looking to outdo each other on who can organise the most impactful initiative. For the second consecutive year, MTN Ghana was declared the overall winner in 2011, taking home the coveted USD100 000 prize. The prize money is utilised by the winning MTN operation to fund additional community initiatives.
MORE TELECOMS NEWS
Baudin leaves Orange BotswanaOrange Botswana CEO Phillippe Baudin has resigned from the company just one year into his three year contract. Read More
Econet steps up Ebola responseEconet Wireless has been working quietly behind the scenes with various government departments, including the Ministry of Health and Child Care, to prepare Zimbabwe for any possible outbreak of Ebola. Read More
Political uncertainty holds back North African telecomsSocial and political uncertainty is hampering investment in telecoms in North African countries such as Algeria, Libya and Egypt in spite of the evident opportunities, says Frost & Sullivan. Read More
AUC expands connectivity services with Emerging Markets CommunicationsEmerging Markets Communications (EMC) has announced that the African Union Commission (AUC) has expanded its connectivity services with the company in Africa and renewed its existing contract. Read More
Mixed growth in Kenyan telecomsThe latest industry data released by the Communications Authority of Kenya indicates growth in some areas and a decline in others. Read More
BlackBerry Passport unveiled in NigeriaBlackBerry Limited has launched the BlackBerry Passport, a new device built for productivity, in Nigeria. Read More
Etisalat’s subscriber figures top 20 millionEtisalat Nigeria has announced that its active subscribers figures have now reached 20 million, upp from 17 million in December last year. Read More
Over 2,000 entrepreneurs become Glo Xchange agentsNigerian carrier Globacom has signed up over 2,000 entrepreneurs as agents for its massive mobile money initiative. Read More
Econet: diversification pays offEconet Wireless Zimbabwe says its strategy to steer the business towards value added services is beginning to bear fruit, as its overlay services showed strong growth in the half year to August 2014. Read More
FEATURED STORYGrowing African focus on data security
Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.
COMPANY NEWSSchneider Electric off-grid, on-profit solutions to create social change in African rural communitie
Schneider Electric South Africa has set itself a target to create access to energy for 20,000 Africans by the end of this year.SAP accelerates shift to the Cloud with 41% revenue growth in third quarter
SAP has once again raised its revenue outlook, reporting broad market adoption of SAP HANA and its ‘Run Simple’ strategy validated.