The ‘2013 Big Data’ Trend – will it last?
SOFTWARE| Feb. 12, 2013, 8:54 a.m.
No matter what industry you are involved in, the chances that you have heard about the concept of ‘Big Data’ as a ‘Big’ trend for 2013, are quite high. In fact, the IDC* is predicting that the Big Data market will grow at a rate of 31.7% until it reaches $23.8 billion in 2016.
Says Martin Rennhackkamp, CIO of PBT Group; “Such statistics provide a strong benchmark as to why Big Data is making waves in the Business Intelligence (BI) industry - as well as among businesses. However, while I do agree with these sentiments regarding Big Data and where this concept is headed, having tracked the evolution of Big Data over the past year, too often I find that the concept is not clearly defined and therefore not fully understood – especially by South African businesses. Yes, the concept is exciting where, if done correctly, Big Data can add business value, however the complexities of Big Data need to be clearly understood to ensure that business decision makers and companies are not left feeling disappointed when they invest in this trend in 2013.”
With various definitions available around Big Data, where does one start with deciphering this concept? Continues Rennhackkamp; “Firstly, it is important to note that most of the definitions available are not necessarily definitions but rather descriptions of Big Data. These descriptions help us to understand the broader concept of Big Data, as well as unpack this term to determine how, and if, a business should be investing in Big Data. Big Data cannot be defined as one aspect but rather needs to be understood through how it is described within the industry.”
Through understanding the descriptions of Big Data, businesses can correctly measure what Big Data should offer to an organisation to actually add business value. Big Data only starts to add value to the business if it can be transformed to structured data and integrated with the other structured data that already exists within the organisation’s BI capabilities. Further to this is the reality that Big Data hardly ever generates completely new value (which is often the expectation), but rather by unearthing and augmenting additional insights, it often compliments or adds value.
Continues Rennhackkamp: “Not all organisations actually need Big Data or even have access to it, especially South Africa ones. Such insight can only be gathered through the proper investigation and understanding of the concept.”
Considering this, to get Big Data right, PBT Group suggests businesses should consider the following:
- Thoroughly investigate the term, even if through a pilot project to ascertain your businesses need for it.
- Note that what can be gathered from Big Data may not necessarily address any real business problem
- There are a very definite set of Big Data technologies available out there, however each of these only addresses certain classes of problems – there is no one size fits all solution.
- Organisations have to analyse what they need to do (i.e. the business problem they need to address), determine whether Big Data is even a solution to this, and if it is, which Big Data technology is appropriate.
“As a trend, identified by leading research house Gartner**, there is no denying that the term Big Data is here to stay. However, my advice to all organisations looking at Big Data as an investment trend for 2013, is that the investigation of this concept is critical (even if it is through pilot project), as if the investigation into Big Data proves positive then the benefits it should offer can be attained,” concludes Rennhackkamp.
*IDC says big data will be $24B market in 2016; I say it’s bigger, http://gigaom.com/2013/01/08/idc-says-big-data-will-be-24b-market-in-2016-i-say-its-bigger/
**Gartner Identifies the Top 10 Strategic Technology Trends for 2013, http://www.gartner.com/newsroom/id/2209615
MORE SOFTWARE NEWS
Enterprise app stores the cornerstone of enterprise mobilityUltimately, an enterprise app store is the future of enterprise mobility, says In2IT Technologies South Africa. Read More
Embracing open source in AfricaThe digital world has moved beyond a proprietary approach, says SUSE. Read More
Keys to building an Open Source technology practice in MEABuilding an open source practice requires a different business model, skill set and sales approach, says Red Hat. Read More
Barclays launches Digital Academy initiativeBarclays Africa Group, in partnership with The Digital Academy, has launched the Barclays unit of The Digital Academy in South Africa. Read More
Microsoft unveils windows 10 in KenyaThe much-awaited Windows 10 operating system by giant technology firm Microsoft was officially unveiled in Nairobi on Wednesday. Read More
Microsoft reveals Windows 10 launch plansMicrosoft has shared details for the rollout of Windows 10, starting on July 29, which includes a new Upgrade Your World initiative to celebrate people and organizations making a difference around the world. Read More
Signal Alliance, Microsoft take cloud solutions to MANSignal Alliance in conjunction with Microsoft recently organized a forum with Manufacturers Association of Nigeria (MAN) to showcase solutions that will drive productivity, meet operating objectives and enhance business continuity in manufacturing companies. Read More
Infoblox introduces free tool for getting started with IPv6Infoblox Inc., the network control company, today introduced Infoblox 6Map, a free interactive tool to help network administrators and network architects get started with planning the transition from IPv4 to IPv6. Read More
Chams unveils ConfirmMe for ease of identity verificationChams Plc, Nigeria’s leading identity management firm, has unveiled identity verification software called ConfirmMe to the Nigerian public at the company’s headquarters in Lagos. Read More
FEATURED STORYAlcatel-Lucent VP calls for collaboration to achieve Data Revolution in Africa
The Vice president of Alcatel-Lucent Africa, Daniel Jaeger, has reiterated the need for African stakeholders to work together to address challenges in the way of ICT development in Africa.
BEST READ NEWS
IN DEPTHHigh tech homes: Just press play
High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.
COMPANY NEWSMTN SA expands its FTTH network to the Western Cape
MTN South Africa has expanded its fibre to the home (FTTH) footprint to the Western Cape, and trenching has already commenced in the picturesque suburbs of Fresnaye ...