The ‘2013 Big Data’ Trend – will it last?

SOFTWARE

|
Image: By BiztechAfrica
The ‘2013 Big Data’ Trend – will it last?

No matter what industry you are involved in, the chances that you have heard about the concept of ‘Big Data’ as a ‘Big’ trend for 2013, are quite high. In fact, the IDC* is predicting that the Big Data market will grow at a rate of 31.7% until it reaches $23.8 billion in 2016.

Says Martin Rennhackkamp, CIO of PBT Group; “Such statistics provide a strong benchmark as to why Big Data is making waves in the Business Intelligence (BI) industry - as well as among businesses. However, while I do agree with these sentiments regarding Big Data and where this concept is headed, having tracked the evolution of Big Data over the past year, too often I find that the concept is not clearly defined and therefore not fully understood – especially by South African businesses. Yes, the concept is exciting where, if done correctly, Big Data can add business value, however the complexities of Big Data need to be clearly understood to ensure that business decision makers and companies are not left feeling disappointed when they invest in this trend in 2013.”

With various definitions available around Big Data, where does one start with deciphering this concept? Continues Rennhackkamp; “Firstly, it is important to note that most of the definitions available are not necessarily definitions but rather descriptions of Big Data. These descriptions help us to understand the broader concept of Big Data, as well as unpack this term to determine how, and if, a business should be investing in Big Data. Big Data cannot be defined as one aspect but rather needs to be understood through how it is described within the industry.”

Through understanding the descriptions of Big Data, businesses can correctly measure what Big Data should offer to an organisation to actually add business value. Big Data only starts to add value to the business if it can be transformed to structured data and integrated with the other structured data that already exists within the organisation’s BI capabilities. Further to this is the reality that Big Data hardly ever generates completely new value (which is often the expectation), but rather by unearthing and augmenting additional insights, it often compliments or adds value.

Continues Rennhackkamp: “Not all organisations actually need Big Data or even have access to it, especially South Africa ones. Such insight can only be gathered through the proper investigation and understanding of the concept.”

Considering this, to get Big Data right, PBT Group suggests businesses should consider the following:

  • Thoroughly investigate the term, even if through a pilot project to ascertain your businesses need for it.
  • Note that what can be gathered from Big Data may not necessarily address any real business problem
  • There are a very definite set of Big Data technologies available out there, however each of these only addresses certain classes of problems – there is no  one size fits all solution.
  • Organisations have to analyse what they need to do (i.e. the business problem they need to address), determine whether Big Data is even a solution to this, and if it is, which Big Data technology is appropriate.

“As a trend, identified by leading research house Gartner**, there is no denying that the term Big Data is here to stay. However, my advice to all organisations looking at Big Data as an investment trend for 2013, is that the investigation of this concept is critical (even if it is through pilot project), as if the investigation into Big Data proves positive then the benefits it should offer can be attained,” concludes Rennhackkamp. 

*IDC says big data will be $24B market in 2016; I say it’s bigger, http://gigaom.com/2013/01/08/idc-says-big-data-will-be-24b-market-in-2016-i-say-its-bigger/ 

**Gartner Identifies the Top 10 Strategic Technology Trends for 2013, http://www.gartner.com/newsroom/id/2209615



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE SOFTWARE NEWS

Sage Announces the Launch of Sage 50 Accounting in East and West Africa

Sage 50 Accounting Africa edition is a full business management solution for Small and Medium Businesses. Read More

F5 turns up the OpenStack heat

OpenStack, an open-source software platform used to deliver cloud computing, continues to gain momentum as the basis for both private cloud in the enterprise and a network functions virtualisation (NFV) enabler. Read More

MTN Business partners SMEasy to give entrepreneurs access to easy accounting solutions

MTN Business, in partnership with online accounting tool SMEasy, today announced the launch of an agile, fit for purpose business management and easy accounting solution for small business owners in Kenya – with other markets to follow. Read More

You need to integrate your business solutions. Here’s why

By integrating business processes and systems, organisations can reduce manual administration and free up time to spend on more value-adding activities, says Sage.  Read More

Networks Unlimited event highlights SimpliVity's new Omnistack Software

Neil Simonsen Leading data protection focused distributor invites hyperconverged vendor to discuss disaster recovery and data protection. Read More

Arbor Networks APS earns recommended rating and highest score for Overall Security Effectiveness

The Arbor Networks APS 2800 on-premise distributed denial-of-service (DDoS) protection solution earned a “Recommended” rating and the highest Overall Security Effectiveness score in the first ever NSS Labs’ DDoS Prevention Test Report. Read More

Arbor Networks APS earns recommended rating and highest score in new NSS Labs DDoS Test Report

Arbor Networks Inc., the security division of NETSCOUT, has announced that the Arbor Networks APS 2800 on-premise distributed denial-of-service (DDoS) protection solution earned a “Recommended” rating and the highest Overall Security Effectiveness score in the first ever NSS Labs’ DDoS Prevention Test Report.  Read More

ProLabs announces range of multicode products compatible with key OEMs

ProLabs, the leading global provider of network infrastructure and connectivity products, has announced the launch of a new range of multicode compatible optical transceivers. Read More

Agron boosts salesforce with mobile CRM from Sage Enterprise

Agron, one of the leading providers of fertiliser to South Africa’s agricultural sector, has implemented the Sage CRM solution from Sage Enterprise. Read More

Ecowize boosts business efficiency by migrating to Sage 300

Ecowize, one of South Africa’s leading hygiene and sanitation service providers, has improved productivity and efficiency by implementing the Sage 300 business management system. Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor NetworksEricssonTigo Ghana

FEATURED STORY

Financial services sees AI as both opportunity and threatFinancial services sees AI as both opportunity and threat

Banking is already a key area where technology is having an impact throughout Africa, and a new survey assesses the impact artificial intelligence will have on this sector.

Advertisement

IN DEPTH

Access and Use of ICT stats releasedAccess and Use of ICT stats released

Statistics Botswana has released the first results of the 2014 Information and Communication Technology Household Survey.