In-app mobile ad revenue at USD7bn in three years

MOBILE

|
Image: By BiztechAfrica
In-app mobile ad revenue at USD7bn in three years

A new report from Juniper Research finds that in-app advertising spend across all mobile devices will reach USD7.1 billion by 2015, up from USD2.4 billion in 2012.

The increasing spend on in-app ads will be driven by greater use of rich media in ads allied to greater app usage. This growth, from one of the key mobile advertising segments, will help to triple spend on mobile advertising by 2017.

The report found that the more engaged the user is with the advertising material, the more likely they are to click on it and with brands experimenting with using apps like Shazam to increase the interactivity of their ads, engagement with mobile advertising will rise.

Innovative brands are using rich media ads not only to draw consumers in with highly appealing experiences, but also to adapt adverts to meet their business needs. This could mean adding a map of nearby stores to an ad or even a button which dials a sales line so the user can discuss their needs.

Consumers are spending ever more time using apps on their smartphones and tablets and it is crucial to ensure that marketing material is adapted for mobile. However, while some brands have been willing to experiment with mobile advertising, there are many more that have yet to even develop a suitable mobile website. Juniper says these brands risk missing a key opportunity to reach consumers; critical when you consider that mobile has higher response rates than those seen elsewhere.

According to report author Charlotte Miller: “Mobile advertising gives marketers the chance to reach consumers on a more personal level than any other type of advertising. Creating immersive and entertaining experiences to attract the attention of the consumer is essential for marketers wanting to take advantage of the massive increase in app usage.”



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Alliance for Affordable Internet welcomes Ghanaian moves to cut mobile phone taxes

The Alliance for Affordable Internet (A4AI) has welcomed Ghana’s commitment to scrap hefty import duties on smartphones.  Read More

VMware Study: Businesses can Take Three Weeks to get Employees Mobile-Ready

EMEA businesses say concerns over trust, ownership and delivery capability may hold back taking advantage of the mobile cloud-era. Read More

Satellite-powered tablet to use Newtec technology for e-learning

Satellite solution provider Yazmi has announced a new e-learning scheme using the first satellite-enabled tablet, called Odyssey, and Newtec's multicast technology to deliver content via satellite to rural, remote and low income regions in Asia, Africa and the Middle East. Read More

TECNO to launch sub-$30 smartphone next year

Device manufacturer TECNO Mobile is planning to launch a smartphone next year that will cost less than US$30, as it looks to remove the barriers to smartphone ownership in Africa. Read More

Airtel, Facebook to bring Internet.org mobile app to Kenya

Airtel has announced a partnership with Facebook to offer the Internet.org app to its prepaid and post-paid customers in Kenya beginning later this week.  Read More

80% interest in “right person, right message, right moment” mobile marketing

New research reveals that although 80% of respondents feel annoyed when receiving unsolicited messages, the same proportion could be won back by operators and brands if they implemented best practices to improve customer engagement. Read More

Airtel Ghana MD urges youth: ‘strive for excellence’

The Managing Director of Airtel Ghana, Lucy Quist, has called on all to blaze their own trail through persistence in the pursuit of their dreams. Read More

Vodafone execs volunteer at Senchi Community Library

The senior management team of Vodafone Ghana took time off from their busy schedules to paint and clean up the Senchi Community Library in the Eastern Region.  Read More

Airtel Zambia CSR wins award

Airtel Zambia has scooped two Zambia Public Relations Association (ZAPRA) Awards. Read More

Airtel Ghana MD: ‘Ghanaians must tell their own story’

The Managing Director of Airtel Ghana, has urged Public Relations Practitioners in the country to use communications tools and channels at their disposal, to tell their own story and that of Ghana. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

GSMA: half a billion mobile subscribers in SSA by 2020GSMA: half a billion mobile subscribers in SSA by 2020

The number of unique mobile subscribers in Sub-Saharan Africa will pass the half billion mark in 2020, says a new GSMA report.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

VMware Study: Businesses can Take Three Weeks to get Employees Mobile-Ready

EMEA businesses say concerns over trust, ownership and delivery capability may hold back taking advantage of the mobile cloud-era.