In-app mobile ad revenue at USD7bn in three years
VALUE ADDED SERVICES| July 5, 2012, 10:18 a.m.
A new report from Juniper Research finds that in-app advertising spend across all mobile devices will reach USD7.1 billion by 2015, up from USD2.4 billion in 2012.
The increasing spend on in-app ads will be driven by greater use of rich media in ads allied to greater app usage. This growth, from one of the key mobile advertising segments, will help to triple spend on mobile advertising by 2017.
The report found that the more engaged the user is with the advertising material, the more likely they are to click on it and with brands experimenting with using apps like Shazam to increase the interactivity of their ads, engagement with mobile advertising will rise.
Innovative brands are using rich media ads not only to draw consumers in with highly appealing experiences, but also to adapt adverts to meet their business needs. This could mean adding a map of nearby stores to an ad or even a button which dials a sales line so the user can discuss their needs.
Consumers are spending ever more time using apps on their smartphones and tablets and it is crucial to ensure that marketing material is adapted for mobile. However, while some brands have been willing to experiment with mobile advertising, there are many more that have yet to even develop a suitable mobile website. Juniper says these brands risk missing a key opportunity to reach consumers; critical when you consider that mobile has higher response rates than those seen elsewhere.
According to report author Charlotte Miller: “Mobile advertising gives marketers the chance to reach consumers on a more personal level than any other type of advertising. Creating immersive and entertaining experiences to attract the attention of the consumer is essential for marketers wanting to take advantage of the massive increase in app usage.”
MORE VALUE ADDED SERVICES NEWS
iProcure delivers inputs to farmers’ doorsteps using ICTsAn innovation dubbed iProcure is already being used by several agro input firms which are now relying on it to distribute their products to farmers. Read More
Telecel launches mobile insuranceTelecoms operator Telecel Zimbabwe is partnering with local insurance company, Zimnat Lion, to roll out a mobile insurance product that offers Telecel subscribers Funeral, Hospital and local and international Travel Cover through their Telecel lines. Read More
Mobile context aware technology to revolutionise app economyA new report from Juniper Research predicts that increasing contextual awareness in apps, as seen in digital assistants such as Google Now, will transform the process of app discovery and the cluttered app tray. Read More
Airtel, Grameen Foundation, VAS2nets launch mobile health servicesAirtel Nigeria has partnered with Grameen Foundation and VAS2nets Technologies Ltd to unveil two innovative mobile health services dubbed Mobile Midwife and Dial-a-Doctor in an effort to reduce infant and maternal mortality rate in Nigeria. Read More
TXT Ghana supports the fight against EbolaTXT Ghana and the Wireless Application Service Providers of Ghana (WASPAG) have donated to the Noguchi Memorial Institute for Medical Research, in support of efforts to provide adequate and rapid testing and diagnosis of the Ebola Virus Disease (EVD). Read More
TNM pays K19.9m with mobile insuranceMalawian mobile network service provider TNM has announced that it has paid a total of K19.9 million worth of claims to beneficiaries of TNM Moyo Cover, the operator’s on-mobile life insurance policy. Read More
DRC mobile banking faces challenges in remote areasIsidore Monga is a civil servant whose salary, like millions others in the Democratic Republic of Congo (DRC), is now being paid via mobile banking. Read More
Orange, Bank of Africa to offer new mobile financial services in AfricaIn the coming months, Bank of Africa and Orange Money customers will be able to transfer money directly from their Orange Money account to their BOA account and vice versa simply with their mobile. Read More
Over 20m airtime advances through PasavuteNet1 Mobile Solutions in partnership with Supa Pesa, has serviced more than 20 million airtime advance requests for the advance airtime service Pasavute from Telekom Networks Malawi (TNM). Read More
Smart wearables market to generate $53bn hardware revenues by 2019New findings from Juniper Research revealed that the global retail revenue from smart wearable devices will treble by 2016, before reaching $53.2 billion by 2019, compared to the $4.5 billion expected this year. Read More
FEATURED STORYMFarmer SMS redefines market access for Ugandan farmers
Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures.
BEST READ NEWS
IN DEPTHiProcure delivers inputs to farmers’ doorsteps using ICTs
An innovation dubbed iProcure is already being used by several agro input firms which are now relying on it to distribute their products to farmers.
COMPANY NEWSSchneider Electric signs exclusive off-grid solar distribution agreement with Zimbabwean firm
Schneider Electric has announced the signing of an exclusive agreement with Samansco, a Zimbabwean renewable energy, back-up power and appropriate technology company.SAP Innovation Helps The Global Fund Fight AIDS, TB and Malaria in Africa
Extending a longstanding partnership, SAP is a founding member of The Global Fund’s new Innovation Coalition to support disease prevention and treatment.