In-app mobile ad revenue at USD7bn in three years

VALUE ADDED SERVICES

|
Image: By BiztechAfrica
In-app mobile ad revenue at USD7bn in three years

A new report from Juniper Research finds that in-app advertising spend across all mobile devices will reach USD7.1 billion by 2015, up from USD2.4 billion in 2012.

The increasing spend on in-app ads will be driven by greater use of rich media in ads allied to greater app usage. This growth, from one of the key mobile advertising segments, will help to triple spend on mobile advertising by 2017.

The report found that the more engaged the user is with the advertising material, the more likely they are to click on it and with brands experimenting with using apps like Shazam to increase the interactivity of their ads, engagement with mobile advertising will rise.

Innovative brands are using rich media ads not only to draw consumers in with highly appealing experiences, but also to adapt adverts to meet their business needs. This could mean adding a map of nearby stores to an ad or even a button which dials a sales line so the user can discuss their needs.

Consumers are spending ever more time using apps on their smartphones and tablets and it is crucial to ensure that marketing material is adapted for mobile. However, while some brands have been willing to experiment with mobile advertising, there are many more that have yet to even develop a suitable mobile website. Juniper says these brands risk missing a key opportunity to reach consumers; critical when you consider that mobile has higher response rates than those seen elsewhere.

According to report author Charlotte Miller: “Mobile advertising gives marketers the chance to reach consumers on a more personal level than any other type of advertising. Creating immersive and entertaining experiences to attract the attention of the consumer is essential for marketers wanting to take advantage of the massive increase in app usage.”



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

EFInA lifts Nigeria mobile banking with $1.5m

Enhancing Financial Innovation & Access (EFInA) boosted the mobile money sector by splashing $1.5 million or about N421.5 million from its Innovation Grant on Diamond Bank’s Diamond Y’ello Account (DYA), a mobile banking platform which was built on MTN Xaas platform.  Read More

KCB M-PESA loan disbursements cross KSh10B mark

Revolutionary mobile-based bank account KCB M-PESA has advanced KSh10.3 billion in loans to its customers since inception about two years ago, boosting access to credit in Kenya. Read More

Airtel Money, WAEC enable candidates to check their results online

Airtel Money is enabling the purchase of the West African Examination Council (WAEC) results checker pins on its platform.  Read More

Airtel Money Card is now back, with online payments

Airtel Kenya has announced the return of its Airtel Money Card, enabling card holders the convenience of shopping, online payments and easy access to funds 24 hours a day.  Read More

Daystar University pioneers smartphone-based degree programmes

Daystar University has announced a strategic partnership with OneUni to launch Africa’s first smartphone-based degree programmes, the first of which is a Bachelor’s of Education for existing and aspiring teachers. Read More

MTN Ghana stimulates discussion on cashless society

As part of its 2016 Mobile Money Month celebration in the country, MTN Ghana has revisited the discussion on a cashless society and the need for stakeholders to take a critical look at its benefits again. Read More

WorldRemit calls for urgent restoration of money transfers to Nigeria

Hundreds of global remittance companies have been forced to cease transfers to Nigeria, says WorldRemit. Read More

Mobile Money – the paradox of costly convenience

The convenience of mobile money is being offset by the increased risk of fraud, report Kampala residents. Read More

Uber Kenya faces looming drivers’ strike

Kenyan drivers for digital taxi service Uber have threatened to embark on a strike from today over fare price cuts. Read More

Uber offers cashless payments in Accra through SMSGH

Uber, the innovative app that connects riders with drivers, has revealed to Biztechafrica that it has partnered with SMSGH to provide mobile payments to the Greater Accra Metropolitan Area (GAMA).  Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor NetworksEricssonTigo Ghana

FEATURED STORY

Financial services sees AI as both opportunity and threatFinancial services sees AI as both opportunity and threat

Banking is already a key area where technology is having an impact throughout Africa, and a new survey assesses the impact artificial intelligence will have on this sector.

IN DEPTH

Access and Use of ICT stats releasedAccess and Use of ICT stats released

Statistics Botswana has released the first results of the 2014 Information and Communication Technology Household Survey.

COMPANY NEWS

Tigo explores options to give customers a greater choice for 4G services in Ghana

Following her recent visit to Ghana, Cynthia Gordon, the CEO of Millicom Africa, has emphasized the remarkable growth opportunities in data and Tigo’s commitment to giving customers ...