In-app mobile ad revenue at USD7bn in three years

VALUE ADDED SERVICES

|
Image: By BiztechAfrica
In-app mobile ad revenue at USD7bn in three years

A new report from Juniper Research finds that in-app advertising spend across all mobile devices will reach USD7.1 billion by 2015, up from USD2.4 billion in 2012.

The increasing spend on in-app ads will be driven by greater use of rich media in ads allied to greater app usage. This growth, from one of the key mobile advertising segments, will help to triple spend on mobile advertising by 2017.

The report found that the more engaged the user is with the advertising material, the more likely they are to click on it and with brands experimenting with using apps like Shazam to increase the interactivity of their ads, engagement with mobile advertising will rise.

Innovative brands are using rich media ads not only to draw consumers in with highly appealing experiences, but also to adapt adverts to meet their business needs. This could mean adding a map of nearby stores to an ad or even a button which dials a sales line so the user can discuss their needs.

Consumers are spending ever more time using apps on their smartphones and tablets and it is crucial to ensure that marketing material is adapted for mobile. However, while some brands have been willing to experiment with mobile advertising, there are many more that have yet to even develop a suitable mobile website. Juniper says these brands risk missing a key opportunity to reach consumers; critical when you consider that mobile has higher response rates than those seen elsewhere.

According to report author Charlotte Miller: “Mobile advertising gives marketers the chance to reach consumers on a more personal level than any other type of advertising. Creating immersive and entertaining experiences to attract the attention of the consumer is essential for marketers wanting to take advantage of the massive increase in app usage.”



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

Azimo launches instant Vodafone M-Pesa transfers from Europe

Azimo, the online money transfer service, has announced that customers across Europe can now send money instantly to the mobile “eWallets” of M-PESA’s 19 million subscribers in Kenya. Read More

Airtel introduces free Twitter access

Until 15th January 2015, Airtel Kenya customers can enjoy free access to Twitter on their mobile devices. Read More

Tigo music platform set to boost Ghanaian artists

Tigo’s new music platform is set to boost artists and give music lovers real value for money. Read More

Apollo Hospitals, Airtel seal telemedicine deal

Two Indian giants, Apollo Hospitals and Airtel Nigeria, have struck a deal designed to bring affordable health care to Nigerians and Airtel’s Premier customers. Read More

Millicom partners Deezer to bring Tigo Music to 5 African markets

Telecoms and media firm Millicom has announced an extension of its partnership with music streaming service Deezer to take its Tigo Music service to five markets in Africa. Read More

Airtel Money offers KRA mobile tax payment services

Bharti Airtel has partnered with the Kenya Revenue Authority (KRA) to offer Kenyan citizens an opportunity to pay their taxes through Airtel Money. Read More

Embracing mCommerce

There’s a word on the lips of everyone in the know these days, and that word is “mCommerce”, says Red & Yellow. Read More

Airtel Money launches new partnership with MOGAS

Airtel Uganda and MOGAS have officially unveiled their new partnership that allows customers to pay for any MOGAS products and services using Airtel Money at their 38 stations across Uganda. Read More

Econet launches Connected Car service

Econet has launched yet another revolutionary product branded the Econet Connected Car. Read More

Tigo cash trains over 2,000 agents

As part of efforts to scale up mobile financial services, particularly in the informal sector, mobile network operator, Tigo is training over 2,000 agents in its award-winning mobile money service, Tigo Cash.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Growing African focus on data securityGrowing African focus on data security

Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

Schneider Electric off-grid, on-profit solutions to create social change in African rural communitie

Schneider Electric South Africa has set itself a target to create access to energy for 20,000 Africans by the end of this year. 

SAP accelerates shift to the Cloud with 41% revenue growth in third quarter

SAP has once again raised its revenue outlook, reporting broad market adoption of SAP HANA and its ‘Run Simple’ strategy validated.